VIVA SRL - Marketing Plan
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Transcript of VIVA SRL - Marketing Plan
![Page 1: VIVA SRL - Marketing Plan](https://reader034.fdocuments.in/reader034/viewer/2022052705/5888aa4f1a28ab80248b4bb3/html5/thumbnails/1.jpg)
Marketing & Communication Advisors
Gabriele Davi
Jessica Bennici
Silvia Alongi
Valentina Masella
![Page 2: VIVA SRL - Marketing Plan](https://reader034.fdocuments.in/reader034/viewer/2022052705/5888aa4f1a28ab80248b4bb3/html5/thumbnails/2.jpg)
Sfide globali, soluzioni mirate.
Marketing & Communication Advisors
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Marketing & Communication Advisors
1.000
questionari
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18-25
Marketing & Communication Advisors
36%
42%
22%
SEGMENTI ANALIZZATI
26-50 51-65
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Segmento anni: 18-25
Chi mangia fuori in pausa pranzo?
Marketing & Communication Advisors
maschiofemmina impiegatistudenti
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Marketing & Communication Advisors
maschiofemmina
Chi mangia fuori in pausa pranzo?
Segmento anni: 26-50
libero professionistaimprenditoreimpiegati altro
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Marketing & Communication Advisors
Chi mangia fuori in pausa pranzo?
maschiofemmina
Segmento anni: 51-65
imprenditoreimpiegati
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Marketing & Communication Advisors
Quanto spendono?Segmento anni: 18-25
0 20 40 60 80
studente
impiegato 2/5 € 6/9 € 10/13 €
Segmento anni: 26-50
0 20 40 60 80 100
impiegato
libero prof
imprenditore
0 20 40 60 80 100
impiegato
imprenditore
Segmento anni: 51-65
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Marketing & Communication Advisors
Usano i ticket?
SI NO
IMPIEGATO
LIBERO PROFESS./ IMPRENDITORE
80 %
STUDENTE
20 %
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Marketing & Communication Advisors
IMPIEGATO
LIBERO PROFESS. /IMPRENDITORE
STUDENTE
20 %
30%
10%
60%
Con chi mangia?
da solo in coppia in gruppo
30%
60%
10%
20%
8%72%
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Marketing & Communication Advisors
IMPIEGATO
LIBERO PROFESS./ IMPRENDITORE
STUDENTE
20 %
Tempo medio di permanenza?
> 25 minuti10 – 20 minuti
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21%
21%58%
Marketing & Communication Advisors
STUDENTE IMPIEGATO
con personale self service
Quale servizio preferisce?
take away
LIBERO PROFESS./IMPRENDITORE
75%
15%
10%
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Marketing & Communication Advisors
Cosa mangiano a pranzo?
38% 15% 7%24% 16%
Per singolo prodotto
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Marketing & Communication Advisors
Cosa mangiano a pranzo?
15%15%30%40%
BIS
SECONDO +
INSALATA
TRIS
1°- 2°- CONTORNO
SOLO PRIMO
PIATTO
FRUTTA +
VERDURA
Per menu
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Marketing & Communication Advisors
Quante volte alla settimana mangiano le zuppe?
32%
25%
14%
9%
5%
15%
1 2 3 4 >5 mai TORINO
18/25 16%
26/50 49%
51/65 24%
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Marketing & Communication Advisors
Quante volte alla settimana mangiano le zuppe?
21%
39%
14%
15%
7%4%
1 2 3 4 >5 mai MILANO
18/25 22%
26/50 47%
51/65 31%
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Marketing & Communication Advisors
TARGET
> 25 minuti
Self service
gruppo2 -9 €26 – 50
anni
Studenti e
impiegati
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Marketing & Communication Advisors
BUSINESS
IDEA
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Marketing & Communication Advisors
REALIZZAZIONE DI PUNTO VENDITA SELF SERVICE COME
MEZZO DI COMUNICAZIONE
UTILIZZANDO LA ZUPPA VIVA COME PRINCIPALE PRODOTTO
OFFERTO
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Marketing & Communication Advisors
IL SELF SERVICE VEGETALE
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Marketing & Communication Advisors
PRODOTTI
OFFERTI
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MENUZUPPA
Marketing & Communication Advisors
Zuppa piccola viva + acqua 5,90 €
Zuppa piccola viva + acqua + frutta 6,90 €
Zuppa grande viva + acqua 6,90 €
Zuppa grande viva + acqua + frutta 7,90 €
SMALL (250 g)
BIG (350 g)
Zuppa piccola 4,90 €
Zuppa grande 5,90 €
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Marketing & Communication Advisors
MENU INSALATA FAI DA TE
Insalata + acqua 5,90 €
Insalata+ acqua + frutta 6,90 €
+ +
Insalata 4,90 €
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Marketing & Communication Advisors
PRODOTTI SERVITI DAL PERSONALE
Frullato di frutta 3,50€
Centrifughe di verdure
3,90€
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Marketing & Communication Advisors
PRODOTTI OFFERTI NEL FRIGO
Bibite 2,00 €
Acqua 1,50 €
Macedonia 2,50 €
Zuppe confezionate Viva 2,50 €
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Marketing & Communication Advisors
PUNTO
VENDITA
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MAGAZZINOCUCINA WCV
asso
i
Cart
a
5
12
34
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Marketing & Communication Advisors
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Marketing & Communication Advisors
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Marketing & Communication Advisors
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Marketing & Communication Advisors
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Marketing & Communication Advisors
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Marketing & Communication Advisors
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MAGAZZINOCUCINA WCV
asso
i
Cart
a
5
12
34
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Marketing & Communication Advisors
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Marketing & Communication Advisors
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Marketing & Communication Advisors
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MAGAZZINOCUCINA WCV
asso
i
Cart
a
5
12
34
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Marketing & Communication Advisors
Wifi
Presa
elettrica
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MAGAZZINOCUCINA WCV
asso
i
Cart
a
5
12
34
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Marketing & Communication Advisors
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MAGAZZINOCUCINA WCV
asso
i
Cart
a
5
12
34
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Marketing & Communication Advisors
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Marketing & Communication Advisors
BUSINESS
IDEA
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Marketing & Communication Advisors
QUAL È IL NOSTRO PRODOTTO ?
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Marketing & Communication Advisors
IN COSA SIAMO BRAVI ?
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Marketing & Communication Advisors
FACCIAMO 1 COSA MA LA FACCIAMO
BENE
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Marketing & Communication Advisors
MISSION
Aumentare la brand awareness
Trasferire la brand loyalty dei consumatori dal punto
vendita alla GDO
Incrementare la liquidità per poter investire nella qualità
delle materie prime
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Marketing & Communication Advisors
SOLUZIONE
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Marketing & Communication Advisors
CREARE UN LOCALE PICCOLO MA
CON UN FORTE IMPATTO
VISIVO
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Marketing & Communication Advisors
OUT DOOR INNOVATIVO
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Marketing & Communication Advisors
SPECIALIZZATO IN ZUPPE
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Marketing & Communication Advisors
TAKE AWAY
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Marketing & Communication Advisors
TAKE AWAY
VELOCE
PRATICO
ORIGINALE
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Marketing & Communication Advisors
INDOOR 1
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Marketing & Communication Advisors
INDOOR 2
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Marketing & Communication Advisors
INDOOR 3
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Marketing & Communication Advisors
INDOOR 4
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Marketing & Communication Advisors
lusso
moderno
modesto
retrò
POSIZIONAMENTO
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Marketing & Communication Advisors
I 5 VALORI DA TRASMETTERE
Buono, sano e naturale
la freschezza Frutta e verdura fresche di stagione
la leggerezza Pasto che ti riempie ma non ti appesantisce
la convenienza Ottimo rapporto qualità - prezzo
la praticità Facili da consumare e da trasportare
naturalezza
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Grazie per l’attenzione
Marketing & Communication Advisors