VIVA Bahrain - Services Marketing Presentation
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It is a university course presentation (services marketing). We have gathered information through interviews & internet, therefore some information might not be accurate. The slides were designed (within one day) by @MustGraphics, a team of freelance graphics and webdesigners. Note: Ad on slide 18 was made just for personal usage.
Transcript of VIVA Bahrain - Services Marketing Presentation
Introduction
• Part of the STC Group, launched in March 2010.
• Targets both businesses & individuals.• Initiatives: VIVA JUSOOR. (flow of Information)
Introduction
• Partnerships: Manchester United, VIVA Karting Track, Royal Golf Club
Introduction
Introduction
• VIVA has around 18 stores located in different areas in Bahrain
Store Locations
Their service mix for individuals consists of:• Devices • Mobile Plans• Broadband Plans• Roaming• Entertainment
Service Mix
Their service mix for individuals consists of:• Devices • Mobile Plans• Broadband Plans• Roaming• Entertainment
Service Mix
Offers a collection of the newest Smart Phones and Tablets in the market
Their service mix for individuals consists of:• Devices • Mobile Plans• Broadband Plans• Roaming• Entertainment
Service Mix
Service Mix
VIVA helps to find the most suitable plan (website)
Their service mix for individuals consists of:• Devices • Mobile Plans• Broadband Plans• Roaming• Entertainment
Service Mix
Their service mix for individuals consists of:• Devices • Mobile Plans• Broadband Plans• Roaming• Entertainment
Service Mix
Their service mix for individuals consists of:• Devices • Mobile Plans• Broadband Plans• Roaming• Entertainment
Service Mix
• Customers Oriented• Researched Bahrain Market before entering.• Great advertisements attracted both individuals and
businesses.• Attractive promotions.
Market Strategy
VIVA offers great promotions
Promotions & Pricing
VIVA sets the most appropriate pricing method based on research and data gathering.
Promotions & Pricing
Examples:• Favorite country (upto 90% discount)• The Big Offer (Free calls)•1 BD addon ( 300 sms + free calls per week on net)
To make it easier for all types of customers, VIVA created 7 ways of payment
• Quick Pay• Online Payments• Payment Over The Phone• Self-Service Machines• Direct Debit• Retail Outlets• SADAD Machines
Payment Methods
• Theme Design + Promotional ads found in every outlets• Dress Code for Representatives• Informational screens & Devices exhibition.• Comfortable furniture
Facilities & Interior Designs
• Recruitment Process consists of 7-steps.• Employees are measured using KPI’s system
Recruitment & Evaluation Process
• The website is not just informative, but interactive as well.
E-Services VIVA Website
• Interview with an employee from VIVA• VIVA’s website : www.viva.com.bh• Wikipedia : performance indicators :
http://en.wikipedia.org/wiki/Performance_indicator
References
1. Product
2. Pricing
3. Place
4. Promotion
5. People
6. Process
7. Physical Environment
