Project Socialize, LLC 2013

© Copyright 2013

“Social Media puts the “public” into PR and the “market” into marketing.” ~ Chris Brogan

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CEO,  Digital  Media  Strategist,  Consultant,  and  Coach  Cer$fied  Social  Media  Strategist  (CSMS)  by  the  Na$onal  Ins$tute  for  

Social  Media  (NISM).    Nikki  Means,  is  CEO  of  Project  Socialize,  LLC  and  instructor  for  the  

Ins=tute  for  Social  Media  at  Cincinna=  State.  Project  Socialize  grew  from  Nikki’s  passion  for  Social  Media.  The  interac=on,  the  development  of  community,  the  sharing  of  informa=on,  and  ever-­‐evolving  technologies  fuels  her  passion  daily.  Nikki’s  background  includes  crea=ng  strategy  for  successful  social  media  programs,  while  leveraging  eight  years  of  project  and  process  management  to  ensure  seamless  implementa=on.    Based  on  seven  years  of  immersion  in  social  media  tools  and  online  marke=ng  communica=on  channels,  she  has  found  ways  to  help  companies  achieve  their  business  goals  while  doing  what  she  loves  most  –  Social  Media  Marke=ng.  

1.  What is Visual Marketing? 2.  How Does It Work 3.  Practical Application:

1.  Live Examples 2.  Tips for Getting Started

4.  Find Your Audience 5.  Purpose:

1.  Creativity 2.  Community Building

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� “Visual marketing” is all about using design elements, graphics, images and video in your marketing. But why …

� To tell your story and convey your message in a way words cannot;

�  Increased message reach due to “shareability.”

� Consistent visual identity online and offline as well as across social platforms

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�  Social Media platforms have increased opportunities for the use of visual marketing

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is a new mobile service that lets you create and share beautiful, short looping videos.

� Founded in 2012, Vine was acquired by Twitter.

� A mobile app, Vine usage does NOT require a Twitter account.

“We also believe constraint inspires creativity, whether it’s through a 140-character Tweet or a six-second video.” ~Dom Hofmann @dhof Co-founder & GM, Vine

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To get started: •  Download the Vine app

onto your mobile phone or tablet device

•  You can create a Vine account using your Twitter or Email Account

•  You can only use Vine from your mobile phone or tablet

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Log in to access the Vine Menu and Home Page

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Follow other Viners and videos using the Explore Tab

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Complete your profile

11 Ready … Aim … Shoot Videos!

12 Approve … Share … Watch!

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See who “LIKED” or “REVINED” your Videos

is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services.

�  Founded in 2010, Instagram allows you to experience moments in your friends' lives through pictures as they happen.

�  Facebook acquired Instagram in 2012

“We imagine a world more connected through photos.” ~Instagram

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To get started: •  You can create an

Instagram account using your Facebook or Email Account

•  Plus you can access Instagram via desktop, laptop, mobile phone, or tablet device

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•  Instagram opens up on the Home Page – similar to the Twitter or Facebook News Feed

•  The menu is at the

bottom of the screen

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Select “Explore” to find Images & Videos by Users or Hashtags

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Ready … Aim … Shoot …

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Caption and Share!

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Shoot … Select … Trim & Crop …

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Shoot … Filter … Select Cover

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Shoot … Share … Watch!

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Discover Instagram Activity

•  Who LIKED or left a comment on your photo or

video

•  What photos and videos have the people you

followed LIKED or left comments on

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View or Edit your Instagram Profile

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How can businesses use Micro-Video?

•  Deliver “how-to” lessons to consumers –  Example: The Home Depot (Vine) –  https://vine.co/v/h1g0Pq9TOge

•  Fun way to deliver promotional messages –  Example: Paramount Home Ent (Vine) –  https://vine.co/v/blXDXEbdDDK

•  Introduction of new products/services –  Example: HomeGoods (Vine) –  https://vine.co/v/huaexpO7bFM

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•  Offer quick tips to consumers: –  Example: Lowes –  https://vine.co/v/hMUIUFwAXtY

•  Share information about your company –  Example: Adobe (B2B) –  https://vine.co/v/b2bqZzJlij0Z

•  Capture Events/Conferences –  Example: Hubspot (B2B) or Iowa State Athletics (B2C) (Vine) –  https://vine.co/v/bVWg6b92ven

•  Create messages that support trending topics to stay relevant –  Example: General Electric Gravity Day (Vine) –  https://vine.co/v/h17jxMBe7hE

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Tips for getting starting B2B or B2C:

•  Secure your company name and obtain a verified account

•  Determine the purpose for use: –  Community vs. –  Creative

•  Develop a content strategy that delivers the most return for your business

•  Use hashtags like #demo, #DIY, #howto •  Get creative

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•  130 million users •  13% of online adults use Instagram •  Education: Some College •  Income: <$30,000* •  Age:

–  Adults ages 18-29 –  Adults ages 30-49

•  Gender: Predominantly Women •  Location: Urban Residents •  Ethnic breakdown:

–  African-Americans –  Latinos

•  Vine has 40 million users •  3% of online adults have accounts •  Age: Teens rank as one of the top 5 Social Networking sites

Social Media Usage Study Stats •  Gender: Female •  Age: 18 – 29 •  Income: $30,000 •  Population: Urban •  Education: Some College •  Race:

–  Hispanic –  African-America

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•  Community Building –  Supports a common interest –  Resource

•  Creativity –  Shareable Content (User) –  Blogs –  Social Media (Shareable for company)

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Nikki J. Means, CEO Project Socialize Phone: 513-779-2444 Email: info@ProjectSocialize.com Website: http://ProjectSocialize.com Twitter: @ProjectSocializ Facebook: Project.Socialize.FanPage