How To Socialize Your Talent Strategy
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How To Socialize Your Talent Strategy: Making Social Media Matter Brett Farmiloe, @thatpassionguy
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Twitter, Facebook, Myspace and 4,000 other social media tools. How do you use this social media stuff to recruit?
Transcript of How To Socialize Your Talent Strategy
How To Socialize Your
Talent Strategy: Making
Social Media Matter
Brett Farmiloe, @thatpassionguy
Today’s Mission
The Road
#rshouston
Social Recruitment In Simple Terms
3 Things Every Company Needs
Social Media FAQs
www.facebook.com/pursuethepassion
www.youtube.com/pursuethepassion
www.twitter.com/thatpassionguy
www.pursuethepassion.com
Our Boss
Saw a changing world…
Saw us
Social Media Managers
Social Recruitment in Simple Terms
Social Recruitment is an Online Career Fair*
You Set Up a Booth
You Talk to People
You Get People To Apply
3 Things That Need to be Part of Your Strategy
Significance
www.facebook.com
400 million active users.
50% of those active users log in on any given day.
Average user spends 55 minutes per day
More than 5 billion pieces of content shared each
week.
More than 1.5
Million local
businesses have active pages.
www.facebook.com/fairwinds
Facebook is an Internet
>=
Facebook has given small companies a presence.
www.facebook.com/thedriskill
It’s given big business a personality.
www.facebook.com/sportchaletcareers
And it’s given recruiters a talent channel
www.facebook.com/stjosephshospital
How do you use Facebook to recruit?
Step 1: Build a Facebook
Page
http://www.facebook.com/pages/create.php
Post Media
Create a content schedule
Step 2: Find Your Community
Get 25 fans
Reserve Your Facebook URL:http://facebook.com/username
www.facebook.com/htstaffing
Then, promote to the masses
Step 3: Include Your Jobs
Make Content Sharablewww.facebook.com/hcssdreamjobs
ZachHubbell
www.twitter.com
Why?
#rsdfw
Real time micro blogging site
• 140 Characters• Very Open Format• Powerful Real Time Search
What is Twitter?
Listen and Start Conversations…
Listening to Candidates
The “Cisco Kid”
“Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work."
#rshouston
Respond & Answer Questions…
Questions usually come in through your @replies tab.
Last, but not least…promote your jobs.
Twitter- A search engine too popular to be ignored.
www.twitter.com
#3 Home Base
Top 4 Social Media FAQ’s
How Do I Get Buy In?
Are your candidates using social media?
PPC Ads
Are Your Competitors Using Social Media?
Think about the new workforce.
Just Do It.
How Do I Measure Social Media?
Number of Fans & Followers
Number of Interactions
Interactions = Advertisements
Traffic
Advanced Metrics
• Google Analytics• Radian 6
What Do You Do About Negative Comments?
People are more conscious of what they say.
Turn a Negative Into a Positive.
Delete & Block.
Let Your Community Handle It.
Prohibit it from ever happening.
How much time should I spend?
Ways To Save Time
• Facebook.com/twitter• Twitterfeed.com• TweetBeep.com• Ping.fm • TweetLater.com• TweetDeck• RSS Your Twitter Search• iPhone - Echofon, Tweetie, Twitterberry
You Get Out What You Put In
Questions?
Brett [email protected](602) 405-4390Facebook.com/brettfarmiloeTwitter.com/thatpassionguyLinkedin.com/in/brettfarmiloe
My Book: http://bit.ly/ptpbook
