Innovation in Fashion

Virtual Fitting Room

OBJECTIVE

• Make customers happy and satisfied

• Have them return as customers

• Increase revenue

• Lower the rate of returns

RETURNED ITEMS

28% of garments bought are returned, mostly due to

incorrect fit Returned items go on clearance,

decreasing profit

The 3-D Mannequin

• The 3-D bio-robotic mannequin morphs into approximately 100,000 different shapes

• Photograph is taken of each piece of garment on each shape

• Takes only 15 minutes per item• Requires 4-7 fits samples on average per

brand to create database• No need to replace samples every season

DEVELOPMENT

Tartu University,

Tallinn

Technical

University in

Estonia, and

Human

Solutions GmbH,

the provider of

anthropometrica

l data in

Germany

HOW WILL THIS LOOK ON YOU?

www.forever21.com

Know your measurements

Input the measurements Have the mannequin

morph into the size of your body

Try on that dress or jeans you always wanted to buy

See photographs of your fit

NO PROBLEM

http://www.geeky-gadgets.com/virtual-fitting-rooms-allow-you-to-try-clothes-online-28-09-2010/

Incorporate the virtual fitting room system by the end of the year

GOAL

http://www.huffingtonpost.com/meredith-barnett/beyond-the-man-chair-boy_b_112932.html

*Bio-robotic model

See the great invention

http://www.youtube.com/watch?v=aWVaIanc7bE

Reference• Virtual Fitting Room: Fits.me. Retrieved June 25, 2012, from

<http://www.fits.me/content/about-us>• Haldre, Heikki, CEO, Fits.me. ‘How can the use of a bio-robotic virtual fitting

room benefit the online retailer and enhance the online shopping experience of a buyer?’ Fibre 2 Fashion. Retrieved June 25, 2012, from <http://softwaresolutions.fibre2fashion.com/techtalk/fits-me>

• Forever21 webpage. <http://www.forever21.com/Product/Product.aspx?BR=f21&Category=dress_club&ProductID=2000046464&VariantID=>

• Huffpost Healthy Living. 16 July 2008. <http://www.huffingtonpost.com/meredith-barnett/beyond-the-man-chair-boy_b_112932.html>

• Geeky Gadgets. 28 September 2010. <http://www.geeky-gadgets.com/virtual-fitting-rooms-allow-you-to-try-clothes-online-28-09-2010/>

• Simplified Building Concepts. 26 April 2011. <http://www.flickr.com/photos/simplifiedbuilding/5657910860/>