Vincent Declercq MSIT 588 WEBSITE DESIGN FINAL PROJECT PRESENTATION.
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Transcript of Vincent Declercq MSIT 588 WEBSITE DESIGN FINAL PROJECT PRESENTATION.
Presentation Outline
• Introduction• Purpose• Target Audience• Existing Competitors• Website Design• Website Testing• Website Marketing & Hosting• Future Plans
Introduction
• The ranch began as a project in 1982.• The Director of Agriculture of Baja
California, and the governor of the state decided to have a place for the workers of the Secretary of Agriculture to go and relax and enjoy of the surrounding mountains.
• Ranch offers cabins, rooms, and camping site.
• Several recreation and activities areas including: Horseback riding & Fishing
• Reception area for conferences & events
Purpose of the Website
• Let tourists know of ranch existence & deliver to them the most information possible• Location, Commodities, Activities, Rates
• Provide a desire to come and visit the Ranch by delivering assets of the Ranch and pictures
• Bring credibility & Web presence
Target Audience
• American tourists visiting the Tecate / Mexicali area
• Local Mexican residents weekend getaway
• Perfect for family and friend gatherings
• People in the area looking for• Receptions• Weddings• Baptisms• Quinceaneras
Existing Competitors
• Rancho Tecate Resort & Country Club• Luxurious Sports & Conference Facilities
• Rancho Ojai• R.V. park & horseback riding
• Rancho La Puerta• Fitness
Competitive advantage
• Family run: extra attention to the guests
• Make users feel we are here to serve and offer them, not to take money form them
• Easy friendly attractive website• Small number of rooms and cabins.• Cheap rates
Website Design
• Choice of two languages : English & Spanish
• Ranch atmosphere : colors & text• One top easy Navigation bar• Macromedia Dreamweaver, Flash,
Fireworks• Java scripts, text & buttons• Attractive pictures• Comment Feedback Area• WEBSITE DEMONSTRATION
Website Testing
• Multiple Feedback• Dreamweaver OK’d Multiple browsers• 800*600 (most common viewing) • Tracking tool # visitors
(http://www.123count.net/)
Website Marketing & Hosting
• www.ranchocienegaredonda.com is available for sale
• In the market for web hosting• Mouth to mouth word• Meta names for search engines
Future Plans
• Develop online reservation system• Develop online store (t-shirt and
other gadgets), possibility to customize events into the design
• Add “Gold book”: feedback & comments from previous visitors
• Learn from customer needs and experiences and adapt to the demand