Valentine’s Day 2014 CampaignCase Study

Introduction

Videocon Mobile Phones is making a big

push for the growing Smartphone &

Tablet market in India. Since its launch,

they have introduced new models in the

market offering consumers a great value

proposition combined with the latest in

style & technology.

Campaign Objective

To increase Awareness for their flagship model: the A55qHD

Campaign Idea

To portray the Videocon A55qHD as the Perfect Gift on Valentine’s Day.

Execution

#ValentineWish Campaign & Facebook app

Contest: Participate by telling why the

phone is a perfect gift, and ultimately win

the A55qHD

Engagement: Facebook app allowed users to

choose from many Valentine’s Day eCards,

and share it their loved one

App Walkthrough

Landing page of Facebook

app explicitly gives the

message & prompts users to

Like the page to continue

App Walkthrough

Users can then select 1 of 9

eCard Templates that both

incorporate the message of

Valentine’s Day, and also

promote the A55qHD.

Once filled users can share

eCard with their Valentine!

Promotions

Promotions

Promotions

Promotions

Results

• 1154 Unique Users shared eCards

• 150 Average Daily Users of the app

• 3863 New Page Likes acquired during campaign

• 456 Avg. Daily Page Likes during campaign, 3 times than normal

• 80592 Highest Daily Total Reach during campaign

• 42116 Avg. Daily Total Reach during campaign, 2.5 times than normal

• 410 Average Daily Post Likes during campaign, 1.6 times than normal

• 55 Average Daily Comments during campaign, 1.6 times than normal

• 59 Average Daily Shares during campaign, 1.8 times than normal

Thanks!

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