SoLoMo v 1.0
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Transcript of SoLoMo v 1.0
The Social Local Mobile Agency
New marketing company for the New Age
SOLOMO?
THE CONTEXT
As we speak India is changing:
If this machine is hooked, click on the image!Else you can visit: http://bit.ly/ugJ7yf
*Source: Google India, 2011
This is GreatLet’s Avail the offer! Right?
No! Thanks
WHY???
This is where I am
This is where the offer is
This is what lies in between
35 KMSOVER 1 HOUR OF
DRIVING TIME!
70% off on PIZZA
70% off on Pizza
Sample text sample text sample text sample textText sample text sample text
At: XYZ Pizza CornerLajpat Nagar
What just happened?
YOU LOST! ME
BECAUSE YOUR OFFER DIDN’T FIT THE
LOCATION CONTEXT
The new mantra!!
REAL TIME SOCIAL FEATURES ACCELERATING MOBILE USAGE
GROWTH = SHARING + LOCAL + FRIENDING..
*Source: Google India, 2011
Run Run Run: Nike+
Nike+
MINI Gateaway
MINI Gateaway
Mayor offer
Learning from these brands
Brands need:
Brands need:
But more-over BRAND PURPOSE
EXPERIENCE PLANNERS
DISCOVERY
MOBILITY PLACE
SENSE & RESPONSE ACTIVATION
a team that
a team that
a team that
a team that specializes on
Are you ready for future?