Ecommer solomo
-
Upload
markdejesusmedj -
Category
Business
-
view
162 -
download
2
description
Transcript of Ecommer solomo
SOCIAL MEDIA, LOCAL & MOBILE
Integration of one’s social media platforms and physical location with one’s mobile device
Social mobile app that is aware of your physical location and that you can interact with from your mobile device that enables you to input and receive information
Result of the growing popularity of smartphones, and provides greater local precision to search engine results
INPUT AND RECEIVE INFORMATION
I N P U T I N F O R M A T I O N
Check-ins
Posts
Status updates
Ratings
Reviews
R E C E I V E I N F O R M A T I O N
Store hours
Products
Services
Ratings
Reviews
Coupons
Promotions of nearby businesses
SOLOMO (BUSINESS PERSPECTIVE)
an opportunity to micro-target prospects and consumers wherever, whenever, with contextually-relevant content, information or promotion that is also designed to be shared on social media
SOLOMO (BUSINESS PERSPECTIVE)
Social Media is the platform you use to promote your message and engage with your target audience
Local is your area of concentration or relevant proximity; this can be physical or even online
Mobile is the medium of connection between your brand and its prospects and customers
WHAT ARE THE IMPLICATIONS/EFFECTS DOES IT BRING/GIVE TO E-COMMERCE?
Enable users to be more aware of products and services (Promotions)
Cheaper Value of Goods(Customers)
Cheaper Marketing (Companies)
Customers will patronize E-commerce more
WHAT ARE THE IMPLICATIONS/EFFECTS DOES IT BRING/GIVE TO E-COMMERCE?
Wider Range of Electronic Commerce channel
Mobile Phones and Social media will add value to E-Commerce
Easier Way to Know location
New Product/Service Information Dissemination
HOW DO YOU SEE THIS TREND IN THE NEXT 2 YEARS? • SoLoMo will grow
• Companies will give a lot attention in this Marketing Strategy
HOW DO YOU SEE THIS TREND IN THE NEXT 2 YEARS?
• New Trend in Marketing• New Platform• New Way of Advertising