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Video advertising – the Smartest Way to Reach Your Buyers Online
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Transcript of Video advertising – the Smartest Way to Reach Your Buyers Online
Video Advertising – the Smartest Way to Reach
Your Buyers Online
Alex Postushnoy,Marketing Managerat QuartSoft
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Current State of Online Digital Video: Streamers Watch More Online Video for Longer
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Nielsen Media Research (Syndicated Measurement) Dec. ‘11 – Dec. ’12
Lightest TV Viewers are WatchingEven More Online Video
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Nielsen Media Research (Syndicated Measurement) Dec. ‘11 – Dec. ’12
Current state of TV viewing is flat
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Nielsen Media Research (Syndicated Measurement) Dec. ‘11 – Dec. ’12
The most valuable aspects of video advertising
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* BrightRoll US Video Advertising Report: April 2013
Shifting 15% of Media Spend to Digital Results in a 4% Increase in Advertiser Reach
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* IAB Online Video Study via Nielsen
Shifting Media Spend to Digital Results in Duplicated Reach...
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* IAB Online Video Study via Nielsen
Online video is more effective than TV
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* IAB Online Video Study via Nielsen
Compared to the following channels, is video equally or more effective?
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* BrightRoll
What % of digital RFPs included a video ad component in 2012
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* BrightRoll
Which advertising categories do you expect to see the highest and lowest growth in media spending this year
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* BrightRoll
On average, people streaming video watch the majority of the ads featured
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* IAB Online Video Study via Nielsen
Which formats work better
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* IAB Online Video Study via Nielsen
Which formats work better (clicks)
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* IAB Online Video Study via Nielsen
News & Info Has More Than Twice the Reach of Any Other Genre of Online Video
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* IAB Online Video Study via Nielsen
Top video ads platforms
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Questions? Thanks!
Alex Postushnoy Marketing managerat QuartSoft
[email protected]@alexpostushnoy
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