How to Stop Wasting Money on Traditional Marketing and Reach Your Buyers Directly

How to Stop Wasting Money on Traditional

Marketing and Reach Your Buyers Directly

United States Naval Academy Alumni AssociationHampton Roads Chapter

September 11, 2013

Tuesday, September 10, 2013

If you only read one marketing book, read this one.


The marketing playbook is broken. The Marketing Playbook Is


. . The Marketing Playbook is BROKEN.


Source: Bureau of Labor Statistics


This Is Not Our Parents’ World Anymore


http://www.youtube.com/watch?v=TXD-Uqx6_Wk




People hate being marketed to


People can avoid your marketing messages


People can research your company or product without

contacting youTuesday, September 10, 2013

n = 1,460Source: Corporate Executive Board

Now, buyers are at least 57% through buying process before they FIRST contact the seller

Customer DueDiligence

Begins

Customer’s FirstContact with

Supplier

Customer PurchaseDecision

Through this period customers have largelydecided on their needs, leaving suppliers

to compete on price.

57% Complete


Now the buyer is in control


But, there is a silver lining


Marketing success now has more to do with

the size of your brain...

...than the size of your wallet.


So what’s the secret to marketing success today?


Think Like a Publisher


Also Known

As...


If you have more money than brains, you should focus on

outbound marketing.

If you have more brains than money, you should focus on

inbound marketing.

~Guy Kawasaki


Inbound Marketing Methodology


Blogging

“No matter what, the very first piece of social media real estate I'd start with is a blog.”

-Chris Brogan


Companies that blog get 55% more website traffic than those

that don’t blog.Tuesday, September 10, 2013

Companies that blog get 70% more leads than those that don’t blog.


57% of companies have acquired a customer through their blog.


Once you have remarkable content, spread the word

with social mediaTuesday, September 10, 2013

Social Media

“Content is fire. Social media is gasoline. “

-Jay Baer


Niche Blog Example


Thank You!

• www.ArtilleryMarketing.com/IncomingPresentation & Survey:


http://www.artillerymarketing.com/incoming



Photo Credits

• http://www.flickr.com/photos/pagedooley/4757032987 (clouds)

• http://www.flickr.com/photos/adactio/2802920748/ (mute button)

• http://www.flickr.com/photos/markjsebastian/325820210 (internet research)

• http://www.flickr.com/photos/antonjackson/6897860342 (wrestlers)

• http://www.flickr.com/photos/malakhkelevra/4951863053/ (top secret)

• http://www.flickr.com/photos/lincolnian/2341252716 (55)

• http://www.flickr.com/photos/lincolnian/863664806 (70)

• http://www.flickr.com/photos/big-ashb/7004347156 (57)

• http://www.flickr.com/photos/erix/55243213 (speakers)


http://www.flickr.com/photos/zetson/3241975525

http://www.flickr.com/photos/zetson/3241975525

http://www.flickr.com/photos/adactio/2802920748/

http://www.flickr.com/photos/adactio/2802920748/

http://www.flickr.com/photos/markjsebastian/325820210

http://www.flickr.com/photos/markjsebastian/325820210

http://www.flickr.com/photos/antonjackson/6897860342

http://www.flickr.com/photos/antonjackson/6897860342

http://www.flickr.com/photos/malakhkelevra/4951863053/

http://www.flickr.com/photos/malakhkelevra/4951863053/

http://www.flickr.com/photos/lincolnian/2341252716




http://www.flickr.com/photos/big-ashb/7004347156

http://www.flickr.com/photos/big-ashb/7004347156

http://www.flickr.com/photos/erix/55243213

http://www.flickr.com/photos/erix/55243213

How to Stop Wasting Money on Traditional Marketing and Reach Your Buyers Directly

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