Venus 2 Mars Book

7/31/2019 Venus 2 Mars Book

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We asked an equal number of men and women questions like this and guess what?Answers varied according to gender. Men and women think differently. As a standalone piece of information, its nothing particularly new or surprising. But in the worldof advertising and marketing, brands need to understand how consumers think and,particularly, recognise the differences between male and female buying habits. Werenot the only ones picking up on this key variant between the sexes. Current researchtells us the same thing; women shop on Venus, men shop on Mars.

So with this in mind,

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There is no logical answer, its just wrong thinking. Thats why at Creative Orchestra we

from, a more balanced pool of minds.

With women fast becoming the main purchasing body in once male dominated areas longer continue to ignore the female consumer.

According to research from Tesco Travel Money, women take charge when booking [Mintel]. No wonder Meerkat isdoing so well.

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74% feel misunderstood by automotive brands and 59% by food brands. And if youreover 50, youre in one of the most overlooked demographic groups, with most brandsignoring you despite being major online users and big spenders.

of women straight off[Jupiter Research]. And they will tell others, in fact, women are 10times more likely than men to spread the word.


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Sources: Spring Research. Mintel. Nielson. AdAge. Mail Media Centre. BBC. Telegraph. FIFA. EPSN. Ipsos Mori.Mumsnet. Brand Republic. Keller Fay. Euromonitor. Phew Research. MSM. YouGov. Canvas8. And many more.

others. But remember a key fact, only 10% of conversations happen online and 90%[Keller Fay]. Sobefore you move all that outdoor, press and TV budget over to social media, you shouldconsider this fact, the most common (marketing related) reason for chat is promotions[Keller Fay]. 79% of women like getting money off vouchers [MMC].

According to the Economist, and they should know, women are the key to economic growth,

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everything from balls to monkey wrenches.

If you want to know more, and theres lots of quick useful facts weve sourced foryou, download our free Women Shop on Venus, Men Shop on Mars fact sheet atwww.venus2mars.net.

Enjoy!

Chris Arnold

Head of Creative Strategy, Creative Orchestra


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Forget home improvement, think personalimprovements. Getting up the ladder requiresdetermination and knowledge. The rise of women

through business and onto the board has beengrowing year on year. One study suggests thatthere will be more female millionaires than maleones by 2021 [MSM].

There are now more women in further educationthan men, 57% to 43% men. In UK Universitieswomen outnumber men in high status subjects,

such as law (most trainee barristers are female)and medicine, 66% of medical students are nowfemale compared to 29% in early 1990s. If current

trends continue it is estimated most doctors willbe female by 2012 [Telegraph].

Women are more likely to gain good degreeswhile men are more likely to gain lower secondsand thirds [BBC].

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Shoe design by: Kobi Levi (www.kobilevidesign.blogspot.com)


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Copyright 2011 Creative Orchestra CIC

Published in 2011 by COW HousePrinted in UK on recycled paper.

Creative Orchestra

206 Belgravia Workshops159-163 Marlborough Road

London N19 4NR

www.creativeorchestra.comt:+44 (0)20 7272 2297

[email protected]


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Venus 2 Mars Book

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