VŠE prezentace Brand final · EMPLOYER BRANDING 1 Our mission: To be the TOP Employer onthe...
3
2/26/20 1 EMPLOYER BRANDING 1 Our mission: To be the TOP Employer on the market. Attracting young talent is critical for Prazdroj's success. 2 WHY IS PRAZDROJ AN ATTRACTIVE EMPLOYER? • SUCCESSFUL LOCAL BRANDS with long tradition and inspiring stories • STABILITY based on Prazdroj’s background and historical success (source of Czech pride) • SOCIAL RESPONSIBILITY initiatives through sustainable development, regional prosperity and responsible beer consumption & promotion • OUR PEOPLE are integral to our success • RESPONSIBILITY from 1st position • FRIENDLY & SUPPORTIVE work environment • GREAT CAREER OPPORTUNITIES (learning, development, working abroad,…) • HUB situated in PRAGUE (global brands building possibilities) Beer is always FUN! 3
Transcript of VŠE prezentace Brand final · EMPLOYER BRANDING 1 Our mission: To be the TOP Employer onthe...
2/26/20
1
EMPLOYER BRANDING
1
Our mission:To be the TOP Employer
on the market.
Attractingyoung talent
is criticalfor Prazdroj's
success.
2
WHY IS PRAZDROJ ANATTRACTIVE EMPLOYER?
• SUCCESSFUL LOCAL BRANDS with
long tradition and inspiring stories
• STABILITY based on Prazdroj’s
background and historical success (source
of Czech pride)
• SOCIAL RESPONSIBILITY initiatives
through sustainable development, regional
prosperity and responsible beer
consumption & promotion
• OUR PEOPLE are integral to our success
• RESPONSIBILITY from 1st position
• FRIENDLY & SUPPORTIVE work
environment
• GREAT CAREER OPPORTUNITIES
(learning, development, working abroad,…)
• HUB situated in PRAGUE (global brands
building possibilities)
Beer is always FUN!
3
2/26/20
2
4
LAST CAMPAIGN
„BE THE ONE THEY TALK ABOUT“
https://www.youtube.com/watch?v=oUTNDwGNYX4
4
YOUR TASK
EXPECTED OUTCOMES• Consumer insight definition – What is relevant for today´s students?
• Idea paper – „big idea“ – What is the key differentiator of Prazdroj?
• Execution proposals - How to bring the idea to life? (concrete activities i.e.
campaign, competitions, student fairs, diploma thesis, grants,…)
PROPOSE A COMMUNICATION CAMPAIGN FOR PRAZDROJ TO BECOME THE TOP EMPLOYER AMONG
STUDENTS ACROSS INDUSTRIES
5
YOUR PROJECTS
CSR PROJECT EMPLOYER BRANDINGPRODUCT RELAUNCH
6
