Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf ·...
Transcript of Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf ·...
![Page 1: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/1.jpg)
Value Based Food Supply Chains
Examples in France
Mathieu Désolé, ISARA Lyon (France)
![Page 2: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/2.jpg)
• What does it means « sharing values »? Lessons from economic « theory and practices »
• Political food context in France • Examples of Value-based Food Supply
Chains in France based on research project « SYAM »
• Comparison with situations in other countries: what is your experience?
![Page 3: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/3.jpg)
Ultimatum game
• Player A gets 100 units and proposes player B an agreement: – If player B accepts, each one receives the
amount decided by player A – If player B rejects, both receives 0
• Let’s play: what is your decision?
![Page 4: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/4.jpg)
Political « food » context in France
• Since 2000’s: emergence of alternative food systems « short supply chain »
• 2014: law « future of agriculture » • 2015: new regional organisation
transfer of food competences from national to regional scale
• 2016: national law against food wastage • 2017: new President food forum
![Page 5: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/5.jpg)
Located between…
The mainstream food system
Studying how these food chains are
innovative
Exploring the multiples hybridities of these new
markets agencements
What these supply chains borrow from one another
« SYAM » : Mid tiers food systems
![Page 6: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/6.jpg)
« SYAM » : Mid tiers food systems
Not a short supply chain and nor a standard (long):
• Regional scale, • More volume and products
than in a short supply chains • Intermediate in size … • Few intermediaries between
farmers and consumers • Mid size farms, firms,
distributors even industrial ones…
• Based on proximity between stakeholders but not on a geographical one…
![Page 7: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/7.jpg)
First example : Frozen chopped steak
• Something new on food supply chains : the First pulse came from public authority of « Roanne agglomeration »
All the local stakeholders were invited: … but only a few of them accepted
Testing stage since march 2016 : • 5 15 “charolais”
beef farmers • A local Slaughter
House • A firm processor • 4 20 small GMS
(distributors) and a catering firm on the area
Full succes with consumers for the first selling test
![Page 8: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/8.jpg)
First example : Frozen chopped steak
An innovative packaging to inform the consumer on the quality and the specificity of the product and on the specificity of the value sharing
Value sharing: Farmer: 28% Abattoir: 7% Transport: 18% Packaging: 12% Taxes, analyzes: 21% Distribution (supermarket): 13%
![Page 9: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/9.jpg)
Second example : A catering company in Savoie
https://www.youtube.com/watch?v=xQRaDMvwIiI
How they present themselves
Ouverture le 01/10/2010 L’ATELIER ROCHOIS
Ouverture le 15/06/2016
L’ATELIER DE CHAUTAGNE
Haute-Savoie
Savoie
Ain Ouverture le 01/07/2017
L’ATELIER DU FAUCIGNY
Légumerie
87 employees Financial turn over : 6,8 M€ 13,000 meals per day
![Page 10: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/10.jpg)
Second example : A catering
company in Savoie
LEZTROY supplies about 80% of local food in their 13,000 daily meals.
Different type of sourcing (local farmers, farmers processing theirs products, wholesalers, small firms, bakers…)
A lot of « clients » in the area
![Page 11: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/11.jpg)
Second example : A catering
company in Savoie LEZTROY aims at developing since 2008 a « local food ecosystem » on the territory, by organizing their relationships with local producers and consumers, most commonly children in schools .
Acting for the children food education
Acting for the development of organic agriculture
Financial support to local farmers when they start
Co conception of products for the child…
![Page 12: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/12.jpg)
What can we say about these two cases?
• More organisation : – with necessity to optimize logistic (to grow) and minimize
production cost (to insure sufficient outcome for farmers without increasing the price for the consumers)
• To share common values and cognitive proximity – Even if they include participants from the dominant agro-
industrial economy
• To differenciate the products – With local or organic labels
• To create new relationships with public actors of the area
![Page 13: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/13.jpg)
Third Example: local governance in Isere
• Very active territory – Diversity of agriculture and urban metropol: Grenoble (~
500 000 inhab.) • Many initiatives are developped in the territory
– Some are supported and sometimes funded by local authorities
• Willingness to cooperate between different local authorities – To avoid public competition or public money wasting and
promote cooperation • Creation of a local arena for food and agriculture
local cooperation
![Page 14: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/14.jpg)
Issues
• To maintain the link – Between farmers and consumers
• To preserve the proximity between the stakeholder in particular in the growing phase
• To highlight the link between the food products and their environmental, social and cultural embeddedness
• To preserve the bargaining power • To survive in a competitive market and remain
sustainable in the area
![Page 15: Value Based Food Supply Chainssusplus.eu/wp-content/uploads/2017/08/SUSPLUS-Mathieu-Desole.pdf · • What does it means « sharing values »? Lessons from economic « theory and](https://reader033.fdocuments.in/reader033/viewer/2022052810/60802e1e2060c100ec114f95/html5/thumbnails/15.jpg)
To continue and discuss
Differences/similarities between your countries and France
Your opinion