We exhibit at

the Second Home

International

exhibition in

Utrecht

Leisure property specialist

The key to your holiday home

Second Home

Information Days

See for dates

www.vakantie makelaar.nl

Many people are seeking to acquire a second home, either for their own personal use or as an investment. In the Netherlands or elsewhere, on the coast or in a leafy environment, a holiday home is an investment that people feel strongly about.

Whether you are buying or selling, sound advice is important, because there are lots of things that need to be arranged, such as notary services, financing, project management, and, if you’re selling, promotion and agency services. As the Netherlands’ leading leisure property specialist, Vakantie Makelaar is a partner who can provide reliable assistance in all of these areas.

With many years experience in sales and lettings, Vakantie Makelaar has all the expertise you need to proceed with the purchase or sale of your dream home! Collaboration with all of the major vendors in the market (see the list on the left) enables us to present

the widest possible range of new and existing leisure properties to the largest group of potential buyers who are looking for a second home.

At Vakantie Makelaar we see it as our mission to create the perfect match between demand and supply in the leisure property market. We achieve this by making the best possible use of all of the means at our disposal, such as the internet, property fairs and personal sales.

Welcome to Vakantie Makelaar

The Vakantie Makelaar (Management) Team is at your service!

The services we provide take all the stress out of buying and selling leisure properties. As experienced estate agents who specialise in this sector of the property market we help buyers and vendors orient themselves in the market, make decisions and deal with all of the necessary formalities.

The Second Home Information Days at our Sales Centre in Uithoorn provide information about the properties currently available and are always well attended. During these Information Days we present holiday park proper-ties, investment properties and privately owned leisure properties to potential buyers. Our expert estate agents are always happy to provide detailed advice, without any obligation on your part.

At our prominent stand at the Second Home International exhibition in Utrecht in the spring and autumn of each year we will be happy to advise you on the possibilities we can offer. The properties we represent are also listed on our website together with details of open days for viewings.

www.vakantiemakelaar.nl

Who We Are and What We Do Our services

Sales Centre Uithoorn

The largest, most reliable and most professional leisure property agent in the NetherlandsOur mission is to be the largest, most reliable and most professional leisure property agent in the Netherlands. Collegial collaboration with reliable partners enables us to expand our activities into other countries. A central

organisation supported by a network of expert property sales advisors allows us to cover the entire country and provide a total-concept service in terms of advice and guidance. The satisfaction of the buyer is always our top priority!

Our mission and vision

PropertiesApproximately 180 parks, mainly located in the Netherlands and Germany

DatabaseApproximately 50,000 contacts, individually identified as buyers, vendors or brochure recipientsApproximately 10,000 email newsletter subscribersApproximately 3,000 ‘my account’ members (specific search queries)

Buyer target groupPrivate buyers (approximately 20%)Private investors (approximately 75%)Institutional investors (approximately 5%)

Marketing and SalesAverage of 25,000 website visitors per monthAverage of 550 brochure recipients per month (= 2% conversion rate)Average of 100 viewings per month (= 18% conversion rate)Average of 25 sales per month (= 25% conversion rate)

Head OfficeApproximately 8 FTEs + 10 (freelance) property sales advisors with national coverSales Centre with a showroom, bar and presentation room that can accommodate approximately 150 people

Facts

Every development, every property and every holiday home setting has its own specific target group. Institu-tional investors want to know that their investment is profitable. Private investors are more concerned about the letting and management of the property, while the property itself and the surroundings are the most im-portant thing for those who buy a leisure property for their own use. This range of target groups requires a balanced marketing strategy that convinces the buyer at the precisely right moment with a message tailored to their specific interests.

Target group segmentation segmentation segmentation

Events- Second Home Information Days- Second Home International exhibition- Presentation of specific leisure property developments- Investor Evenings- Own showroom

Online promotion- Vakantiemakelaar.nl portal with links to third-party

websites (Funda Recreatie, Marktplaats.nl, Recreatiewoning.nl etc.)

- Development-specific landing pages for search engine marketing (Google AdWords)

- Online bannering, longtail campaigns and email campaigns

Offline promotion- Printed materials and postal mailings- Vakantie Makelaar brochure- Advertisements in (national) newspapers

Additional services- Property swaps- Renovation & upgrading (restyling)- Advice on financing and insurance

Marketing and promotion

Brochures, advertisements, mailings, online activities… It goes without saying that promotion is important. But that alone is not enough to sell a leisure property. What one person sees as a pile of bricks that generates money, another sees as a second home that improves quality of life. While investors are persuaded by profit, for private buyers the decision to purchase a leisure property is led by emotion and impulse.

We generate as many leads as possible through the various marketing channels and feed them into our advanced CRM system. Then we concentrate on establishing personal contact with potential buyers. From calling people who have requested a brochure, to organising open days and inviting people to presen-tations at our professional Sales Centre in Uithoorn.Our Second Home Information Days are absolutely unique. They are organised on a frequent basis and are always well attended by potential buyers who go away armed with information and inspiration. At Vakantie Makelaar we specialise in carefully orchestrated sales efforts. That’s why our conversion rate is so high.

Sales process and back office

Colophon

Vakantie MakelaarMolenlaan 511422 XN UithoornThe NetherlandsTelephone: +31 (0)297 - 513 400Email: info@vakantiemakelaar.nl

Creation and realisationElan Strategie & Creatiewww.elan.nl

January 2015

Vakantie MakelaarMolenlaan 511422 XN UithoornThe Netherlands+31 (0)297 - 513 400sales@vakantiemakelaar.nlwww.vakantiemakelaar.nl