V21 [AIMIA] Presentation, Robbee Minicola

ROBBEE MINICOLA | CEO | HYBRID TV

Seeing is believing."A book without a reader is only an object, like a rock or vase. It is we [as readers] who make the poetry, not the poet."

SOURCE | LIFE MAGAZINE

C.S. LEWIS | AUTHOR

Tuesday, 12 April 2011

Bloody stats.Not just a kids thing.

• More video is uploaded to YouTube in 60 days than ALL the 3 major US networks created in 60 years.

• 70% of YouTube’s traffic comes from outside the USA

• There are over 7000 hours of full-length movies on YouTube

• Jan 2010: YouTube Rentals launched, PPV VOD

• Oct 2009: YouTube exceeds 1 billion views a day

• May 2010: YouTube exceeds 2 billion views a day

• Jan 2011: 35 hours of video uploaded every minute on YouTube

• YouTube holds the largest library of HD content in the world

• Over 46.2 years of videos watcher per day on Facebook

• 5 billion pieces of content are shared across Facebook each week


Alone.In search of an audience.


Chart your path.Know where you are headed before you start your journey.

SOURCE | CORPORATION FOR DIGITAL HISTORICAL MAPPING RESEARCH CHARTER


Take notes.Lesson not a Lecture.

SOURCE | CHRIS HAMILTON ‘SALES TIP A DAY’


Old days.Much harder.But the path was clear.

SOURCE | SPIELBERG BLOG SITE, PHOTOGRAPHER NOT IDENTIFIED


Players.Multiple plots.Each with its own goal.

PLAYER LOCAL GLOBAL REVENUE MODEL

BROADCASTER SEVEN, NINE, TEN ... ABC DISNEY, NBC, CBS, FOX ...

REVENUE FROM ADVERTISING

CABLE COMPANY

FOXTEL, AUSTAR ...COMCAST,

CABLEVISION, DISH TV ...

REVENUE FROM SUBSCRIPTION

TELCO TELSTRA, OPTUS ... VIRGIN, VODAFONE, AT&T, SINGTEL ...

REVENUE FROM CONNECTIVITY

OTT CASPA, QUICKFLIXYOUTUBE

HULUNETFLIX

REVENUE FROM ADVERTISING &

CONSUMER

CEM N/ASAMSUNG

LGPANASONIC ...

REVENUE FROM SALE OF PRODUCTS

CHIPSET N/ABROADCOMM

INTELQUALCOMM


TECH N/A MICROSOFTAPPLE



What it takes.The common denominatorsto content gaining a global audience.

INGREDIENTS PURPOSE

SCREENS ACCESSIBLE EVERYWHERE ON EVERYTHING AT ANY TIME

CONNECTIVITY CONNECTED TO THE CLOUD

SPEED FAST BECAUSE I AM BLOODY IMPATIENT

BILLING I CAN PAY IF IT’S WORTH IT TO ME

CONTEXT CONSUMER CONTEXTADVERTISER CONTEXT

CONSUMER DATAWHO AM I? GIVE ME RELEVANT RECOMMENDATIONS IN CONTENT & ADVERTISING

ADVERTISER INTEGRATION SUBSIDISE MY CONTENT EXPERIENCE


CompetitiveEveryone is a producerAmateur and professionals side-by-sideSo much clutter, so much noiseOnly the brands survive.

SOURCE | 2010 POLITZER PRIZE WINNERTHE HON BRUCE SCOTT MP ‘BUILDING A NEST IN THE WEST’


1 Unite.Content ownerscreators, curators, writers, directors,actors...


2 Brand it.Create a coalition of content.A body of work.Together: you will be powerful.Alone: you will be insignificant.


Case Study.A movie service for indie film lovers.Draws upon guidance from both friends and experts to foster anenvironment of discovery to delivera film experience you can’t find anywhere.

E s s e n t i a l f i l m s . I n s t a n t l y.


3 Format it.Ready for global distribution.Perfectly catalogued.Multiple formats.Multiple resolutions.Expertly meta-tagged.Sub-titled.Streamlined delivery.


4 Publish it.Get your brand out there.Launch your own Channel.Trailers first then full length content.Determine your advertising proposition.Drive traffic to your brand across other devices and portals.


5 Distribute it.Target:- Local Broadcasters & Cable Co’s- Int’l Broadcasters & Cable Co’s- Telco’s local and Int’l- Apple Video App- Android Video App- CEMs- Facebook


6 Socialise it.Get everyone to spread the word.- Twitter- Facebook- Google +1- Google Profile Page- Group on Linkedin- TED.com


7 Monetise it.Deploy multiple business models.Get your brand out there.Tease and tantalise your audience.Ensure they come back for more.


Let’s link.‘Robbee Minicola’‘We’ve done business together’‘Saw you at V21’


V21 [AIMIA] Presentation, Robbee Minicola

Business

Transcript of V21 [AIMIA] Presentation, Robbee Minicola