V2 - Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing
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This slightly updated version of the original slide deck was presented to members of the Arizona Technology Council by Scott Salkin, CEO and Founder of IDS Technology Marketing, on Wednesday, April 17, 2013. IDS Technology Marketing is a business-to-business (B2B) marketing and lead generation firm who's mission is twofold: To help technology companies and startups grow through smart, impactful sales and marketing, and to help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.
Transcript of V2 - Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing
A QUICK INTRODUCTION
Scott Salkin CEO & Founder IDS Technology Marketing
A business-to-business (B2B) marketing and lead generation firm who's mission is twofold: To help technology companies and startups grow through smart, impactful sales and marketing, and to help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.
GUESS THE YEAR!
5 Years Later…
Sold for $1 billion 30M Users ($33/user)
$0 Revenue
Here’s an ugly slide with way too many bullets… • Mobile internet usage will overtake desktops
internet usage in 2014 (Microsoft TAG)
• +50% of all local Google searches are performed on mobile devices…27% of all clicks (Microsoft TAG)
• 70% of mobile searches result in action w/in one hour (Microsoft TAG)
• Users will wait an average of 5 seconds for your page to load on their mobile device (Gomez Research)
• 91% of mobile internet access is for social media or search (Microsoft TAG)
It’s only just begun.
The next challenge is avoiding this.
Blogging Speaking
Posting Tweeting
Mobile
Advocating Partnering
Closing
QUESTIONS?
Scott Salkin CEO & Founder IDS Technology Marketing
@scottsalkin LinkedIn.com/in/scottsalkin
480.685.5472
www.idstm.com
