UX |= UI

Kelley Howellux @ DE

Erik Flowers @ http://www.uxisnotui.com/

20112

2000

Dick Berry, IBM, in an article for developers to better understand UX design

The Elements of User Experience2000

2007

Trevor Van Gorp, Affective Design / Brad Frost, Adaptive Design

UX/UI User Group: a history

Guerilla UX @ DE2007-9

Guerilla UX @ DE

• 2007: BC Wilson, Erin Walsh PMs with Trader and FR; Andrew Jaswa and Kelley Walker with FR and Trader

• User group: find other nerds into usability, HCI, and UX

• Use guerilla tactics to win the war.

UX timeline(Leah Buley, UX Team of One)

UX: how people think and feel

User experience design is about centering the user throughout the product development process

UX @ DE Square

• UX technique to get people to brainstorm in innovative ways

• Get people out of their element• Let’s try this: What is the User Experience of

our building• Hint: Architects create user experiences for

their buildings – inside and outside

The Building UX

UX = understanding people

• Architects understand people: what their tasks, goals, desires, and dreams

• Architects understand social interaction: norms, rituals, the unique problems involved in social life

Buildings |= Software

• Buildings are different from software in an important way

• Interactive relationship exists between people and software

Don Norman and Steve Jobs

• Leveraged human tendency to apply rules of social life to computer interaction. ( + anthropomorphize)

• Emotional connection with computersI don’t hate itI like itI love it

Examples

• Animation effects (emerged from research insights from studying computer gaming in 70s and 80s)

• Genie effect (zoom)• Rounded corners• Dog ears

Gamification

• Love• Addiction• Deviance (habit / ritual )• Twitter: To be predictable or not to be

UX = ignoring people

“Understand users, then ignore them.”

-- Robert Hoekman in Designing the Obvious

Everything I know about UX, I learned in English Class

Rhetoric

• Logos• Ethos• Pathos

The Elements of User Experience

The Planes of User ExperienceStep 1: Strategy - Who are users, what do they need, what are their problems, hopes, desires?

Step 2: Scope - Given user needs, what content and functionality is required to obtain needs? What are the limits and constraints.

Step 3: Structure - How will content and functionality interact and does it meet users’ needs?

Step 4: Skeleton - What are the foundational elements of the interface? How do users navigate & find information?

Step 5: Surface - The final visual and tactile elements: visual style, brand identity, style, logo.

UX is about designs that

• Understand how people think and feel• Center users throughout the product lifecycle –

strategy >• Are based on both listening to users, then ignoring

them• centering users through:

researchadvocacydesign patternsrules/guidelines

Questions?