USING SOCIAL MEDIA TO GROW YOUR BUSINESS

Digitize Marketing Kiosha Gregg

THE NEW MARKETPLACE

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LISTEN FIRST

BECOME THE EXPERT

CREATE BRAND EVANGELISTS

LISTEN FIRST

BECOME THE EXPERT

CREATE BRAND EVANGELISTS

LISTEN FIRST

Build Your Buyer Personas Monitor Conversations

Build Your Buyer Personas

Segment your audiences into personas. Personas represent your ideal customers based on demographics, consumer behaviors, pain points and motivations.Personas determine the problem to solve, what’s needed most and information searched online.

Monitor Conversations

Assess Overall Sentiment Target New StakeholdersIdentify OpportunitiesIdentify & Monitor Keywords: Google Alerts, Hootsuite or Tweetdeck, Social Mention

Audit Your Online Reputation

listen first

Become the expertcreate brand evangelists

BECOME THE EXPERT

Create a Content StrategyMap Content to Buyer Cycle

Create a Content Strategy

Check Your Inventory Determine Your AudienceDevelop Content based on consumer interest

What if your customers looked forward to receiving your marketing?

Map Content to Buyer Cycle

Awareness: Blog posts and social media updates

Research: eBooks, webinars and whitepapers Comparison: case studies, demos and testimonies

Purpose: Product Information, analyst reports

Marketing studies have shown that certain content works better in different stages of the buying cycle than others.

LISTEN FIRST

BECOME THE EXPERT

CREATE BRAND EVANGELISTS

CREATE BRAND EVANGELISTS

Be a Two-Way CommunicatorEmpower Your Fans

Be a Two-Way Communicater

Fast: Respond under 2 hours Flat: Respond to EveryoneFrequent: Respond often

Empower Your Fans

Reward consumers advocating your brand.Encourage user-generated content. Run contests and promotions.

LISTEN FIRST

BECOME THE EXPERT

CREATE BRAND EVANGELISTS

let’s create your social media strategy

for 2014.