Grow Nebraska Social Media

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GROW Nebraska Marketing Workshops 2009 Social Media Solutions Did You Know 4.0 You may download this presentation at http://slideshare.net or search for GROW Nebraska Social Media.

description

Workshop presented at Nelson on December 7, 2009. UNL Extension and Grow Nebraska presenters.

Transcript of Grow Nebraska Social Media

Page 1: Grow Nebraska Social Media

GROW Nebraska Marketing Workshops

2009

Social Media Solutions

Did You Know 4.0You may download this presentation at http://slideshare.net or search for  GROW Nebraska Social Media. 

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Things to Accept

• Your Website is one of the MOST important marketing tools.

• Your audience is active online.

• Technology can make your life easier!

• View this presentation on your computer at:o http://www.slideshare.net

o Search for: GROW

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Features of Web 2.0

• Enhanced retail opportunities

• Real-time web updates

• Community support and loyalty

• Dynamic web features increase market

• Increased workforce and worker connectivity

• Social and Professional Networking

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How many of you have?• Have a business Facebook account

• Created a Flickr account

• Uploaded a Youtube video

• Created a Blog

• Created Podcast

• Have a Twitter Account

• Used Utterli

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SNS Demographics

• 79% American adults used Internet

• 46% of online American adults use a social networking site

• 65% of teens 12-17 use online social networks

• As of August 2009, Facebook was the most popular online social network

Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx

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Of adult SNS users:

• 73% have a Facebook account

• 48% have a MySpace profile

• 14% have an account on LinkedIn

• 1% each are on Yahoo, YouTube, Tagged, Flickr and Classmates.com

• 10-12% are on "other" sites such as Bebo, Last.FM, Digg, Blackplanet, Orkut, Hi5 and Match.com

Pew Internet - http://pewinternet.org/topics/Social-Networking.aspx

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Facebook

• 300 million users worldwide• 26 million small businesses• Groups• Market Research

o Through polling application• Direct Target Marketing

o http://www.facebook.com/advertising/?src=fbj9• Upload photos/video

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Facebook

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Flickr.com

• Upload Photoso Utilize tagso Join Groups

• Embed photography into website• GROW Nebraska photostream

o http://www.flickr.com/photos/grownebraska/• The Fruit Company

o http://flickr.com/photos/24575426@N07/

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Link Flickr & Facebook

• Flickro Notify Facebook with a post to your newsfeed when new

photos uploaded

• Facebooko Share Flickr photos with Facebook friends

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Video

• Create videoo Upload to youtube.com

o Upload to podcast

o Link file to website

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youtube.com

• YouTubeo Create a Profileo Upload Videos

• Embed in website• How to grow your youtube audience -

http://holykaw.alltop.com/how-to-grow-your-youtube-audience

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Podcasting

• Audio casts• Video casts

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Blogs

• Almost essential for small or niche business• Provides constant updates to customers• Drives traffic to your site• Creates “enthusiasts”• Easy to manage and setup

http://blog.thefruitcompany.com/

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Twitter

• Microbloggingo Chris Brogan’s Blog

50 Ideas for using Twitter for businesso GROW Nebraska - grownebraska

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1 Cell Phone Text         Utterli

Utterli         Twitter and Wordpress

Twitter        Facebook

Harness the power of SNS

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Import Blogs = Increase Blog Effects 

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How to Import

Blogs to Facebook• Click on Notes tab • Click on Import a blog on the right hand side•  Put Blog URL information to start feeding

Facebook to Twitter

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Follow GROW

FACEBOOK• Search for GROW

Nebraska in the search engine or go to http://www.new.facebook.com/growneb?ref=ts 

• Click on the "Become a Fan" button at the top of the page. 

TWITTER• Search for GROW

Nebraska in the search engine or go to http://twitter.com/grownebraska

• Click the "Follow" button at the top of the page. 

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Twitter Hashtags

• A hashtag in Twitter is a way for many different people to write about the same event and have it all collected in one place. 

• GROW Nebraska is now using the hashtag #growne

• You can add this into your tweet mention the marketing workshop so that other attendees can easily find the info you post about the workshop.

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GROW's Next Step for Social Marketing

Facebook Ads• Pay Per Click• Set daily budget and time frame• Reach a large, but targeted audience at a low cost• GROW will help you create ads and find niche target

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http://searchenginewatch.com/3635372

Four Steps for Social Marketing Success

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One Piece Many Deliverables

• Written contento Make a press release

http://www.prweb.com/ http://www.businesswire.com/ http://digg.com/

o Create an eNewslettero Add to Blogo Article for websiteo Convert to audio/video

• It’s all about the customer!

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Content is the number one reason people come to our Web

sites

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There is more to the "Social" story

http://www.go2web20.net/ Other social media to consider:• Friendfeed• MySpace• Digg• Delicious• Toodledo

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GROW Nebraska Marketing Workshops

It’s all about the customer!