Using social media to develop a professional online presence
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Using Social Media to Develop a Professional Online Presence
Guest Speaker at University of East Anglia
Sue Beckingham | @suebecks | Sheffield Hallam University
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Social Media is a:
• listening tool• conversation facilitator• stakeholder connector• personal learning network• news channel• social networking space• forum for collaboration
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Social Media:
• can enable connections• enables two-way dialogue providing
opportunities for feedback and interaction
• is now an integral component of how we can communicate with others
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How do you currently pass on
information within your team
and organisation?
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Within your team/organisation
STAFF INTRANET
Meetings
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Some findings…
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The Message is the Medium Attention is Shifting
• messages
Web
• documents
Social Media
• messages
Nova Spivack
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Danah Boyd 2013
Social Media Scholar and Senior Researcher at Microsoft Research
“Social networks aren't technologies. They're relationships between people. And those relationships might be mediated through technology, but it's the relationships that matter more than the technology.”
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Consider
Think about the information you currently share externally
• What do you need people to see?• Who is your audience?
• What do you want people to see? • Who is your audience?
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Established conduits
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Social Media can help to amplify your
online presence
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AND to continue this dialogue face to face
CREATORS
CURATORS
CRITICS
CONVERSATIONALISTS
COLLABORATORS
COMMUNICATORS
Social Media EMPOWERS individuals to become digital:
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A cultural shift to 'nowism'
life experiences
real-time participation
instant gratification
A focus on the present rather than the past or the future
Nova Spivak 2013
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Care needs to be taken
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What you say
What you share
Who you know
Where you are
Your settings
Anything digitally
represented on a file or on the
web
Profiles, Contacts,
Images, Audio, Video, Data, Documents, Favourites,
Websites, Blogs and more…
Understand Your Digital Identity
and make it work for YOU
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Be mindful of your digital
footprints
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What goes out there can have an impact in the future
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Commerce
Communication
Search Engines
DATA
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Be mindful of your digital shadows (others)
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Regularly check your privacy settings on Facebook
Don’t disclose personal information
Be careful what you share and who you share it with
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http://www.alexa.com/topsites/global!
will find you!
Be mindful of how people search for information
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Social Media ranks highly
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People searches every day
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Beware of your Digital Doppelgänger!
Politician
Musician
Filmmaker
Explorer
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Your digital profile is your online portfolio and your 'brand'
Amazon founder, Jeff Bezos once described your brand as:
“What people say about you when you’re not in the room.”
Hootsuite 2012
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“The conversation is happening about your brand whether you’re a part of it or
not.”Seth Godin.
What do people SEE when they Google your name? What opinions do they form?Who are these people?
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Who do you consider to be your audience?
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students
colleagues
family
friendssubject
specialism acquaintances
business advisors
helicopter parents
Audience
YOU
YOU
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Audience
• professional bodies• teams• special interest groups• communities of practice• subject groups• funding councils• the press• employers• alumni
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• Who will look at your online profile?
• What do people want to know about you?
• Where will they use this information?
• Why is your profile important?
• When and how often do you update it?
• How will you use your profile to your advantage?
Questions to consider
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Spring Clean your Profiles
• Google yourself and identify what others see
• Where applicable complete sections, bios, add a profile photos
• Consider LinkedIn as your professional landing page
• Add links to your website or blog• Create a customised url and add to email
signatures and business cards
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There were 5.7 billion professionally-oriented searches undertaken by LinkedIn members on the platform in 2012 alone
Understanding the value of
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“People need to learn how to connect to new people on a regular basis. No person has all the knowledge needed to work completely alone in our connected society. Neither does any company. Neither does any government.
We are all connected AND dependent on each other.”
Harold Jarche
Connectedness
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Why Social Media is important
The power of online connections• maintain connections • develop global connections• ongoing 24/7 networking• opportunity to learn and share• ability to be known and found• six degrees of separation• recruitment/job seeking • develop a personal brand
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Network benefits
Access to information, knowledge and experience.
The goal in a network is to make all the experience, skills and knowledge
– tacit or explicit – available to anyone at the point of need
Anklam 2007
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Such concerns are not new
“As long as the centuries continue to unfold, the number of books will grow continually, and one can predict that a time will come when it will be almost as difficult to learn
anything from books as the direct study of the whole universe. It will be almost as
convenient to search for some bit of truth concealed in nature as it will be to find it hidden away in an immense multitude of
bound volumes.” Diderot 1755
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“It is not information overload, it is filter failure”
Clay Shirky
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Digital filters through the development of my personal
learning network
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Mavens
Mavens are "information specialists", or "people we rely upon to connect us with new information.
Malcolm Gladwell 2000
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Knowledge from a network perspective is
about connecting experiences,
relationships, and situations.
Jarche 2013
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(Hoffman and Casnocha 2012:06)
However building… weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about.
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Begin by paying forward
• Sharing articles and videos relevant to your business
• Commenting on blogs• Engaging with tweets• Answering questions in LinkedIn groups
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A quick look inside my PLN Toolbox
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Your personal level of involvement is your choice
• Creators• Conversationalists• Critics• Collectors• Joiners• Spectators• Inactives
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The importance of getting the 'boundaries' balance right
integrator:
bridge builder to over sharer
segmentor:
cautious to unsearchable
Grant 2013
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Increase reach
• develop relationships
• develop visibility• develop credibility
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How do you create and maintain
new links and connections?
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COMMUNIC-
ATE
CO
NN
EC
T
CURATE
CR
EA
TE
COLLABORATE CRITIQUE
visibility
credibility
rela
tions
hips
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LinkedIn updates
Blog comments
Blogposts
Tweets
Slideshare
YouTube& Vimeo
Newer digital mechanisms include
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Academia
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Explore new areas
• Conference hashtags• Tweet chats• MOOCs• SOOLs – social open online learning
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Getting involved
http://www.celt.mmu.ac.uk/flex/oerweek.php
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http://sachachua.com/blog/2014/02/excuses-guide-blogging-pdf-epub-mobi-free-also-notes-publishing/
Blog
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Impact
Anklam 2007
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The central premise of social capital is that
social networks have value.
Putman 2000
Building Social Capital
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Putman 2000
Social capital refers to
• the collective value of all “social networks” [who people know] and
• the inclinations that arise from these networks to do things for each other ["norms of reciprocity"].”
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Slideshare
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Academia.edu
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Digital Bibliometrics: Using social media to
measure scholarly impact
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Using the Activity Stream to uncover off-site engagement
Increasingly people engage with, share, and discuss content on social networks.
Over 80% of interactions with content take place on sites other than the content owner’s website.
So, it is likely that most people become aware of and interact with your blog posts, videos, and articles on
websites other than your own.
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Mention
Create alerts on your name, your brand, your industry and your competitors and be informed of any mention on the web and social networks
https://en.mention.com/
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Social Capital
“Social Capital is the stock of active connections among people; the trust, mutual understanding, and shared values and behaviours that bind the members of human networks and communities
and make cooperative action possible.”
Cohen and Prusak 2001
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“The last 20 years were about forging, sharpening
and distributing all the new tools to collaborate and connect. Now the real
information revolution is about to begin.”
Friedman 2005
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Using social media to develop a professional online presence
The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is important to consider the implications and the impact of the digital footprint our online interactions leave behind. This workshop will help you to reflect on what your online presence looks like when viewed by others, consider who your audiences are and how you can develop your digital profile in a positive way.
Sue Beckingham | @suebecks