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Building A Strong Professional Presence Online
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Transcript of Building A Strong Professional Presence Online
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@sarahdillon #ciol 1
Sarah Dillon
sarahdillon.comdillonslattery.com
@sarahdillon => #ciol
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@sarahdillon #ciol 2
Develop an online presence...
... so people know you exist
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@sarahdillon #ciol 3
Strategise!
• understand the lay of the land• start with the end• break it down
• action
• measure, measure, measure• rinse and repeat
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@sarahdillon #ciol 4
Understand the lay of the land...
... by evaluating.
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@sarahdillon #ciol 5
Start with the end in mind
Business goals
Objectives
Tasks/ steps
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@sarahdillon #ciol 6
Start with the end in mind
Business goals
Objectives
Tasks/ steps
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@sarahdillon #ciol 7
Break it down...
right down...
into SPECIFIC ACTIONS
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@sarahdillon #ciol 8
Measure, measure, measure
What will success look like?
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@sarahdillon #ciol 9
Recap
• understand the lay of the land• start with the end• break it down
• action
• measure, measure, measure• rinse and repeat
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@sarahdillon #ciol 10
Top tip 1
Home base
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@sarahdillon #ciol 11
Top Tip 2
Active vs Passive profiles
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@sarahdillon #ciol 12
Top Tip 3
Criteria for “Friends”
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@sarahdillon #ciol 13
Top Tip 4
Getting up to speed
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@sarahdillon #ciol 14
Top Tip 5
Keep things easy
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@sarahdillon #ciol 15
Top Tip 6
Time – or lack of it
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@sarahdillon #ciol 16
Top Tip 7
Link your real and virtual lives
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@sarahdillon #ciol 17
Top Tip 8
Safety
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@sarahdillon #ciol 18
Questions?Sarah Dillon
sarahdillon.comdillonslattery.com
@sarahdillon=> #ciol
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@sarahdillon #ciol 19
Questions1. Security
2. Time management
3. Privacy / using a photo
4. Visitor tracking
5. Threat from free translations
6. Organisation
7. Networking
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@sarahdillon #ciol 20
Questions8. Personal versus professional profiles
9. Search-engine optimisation (SEO)
10. Managing distractions
11. Client references
12. Online etiquette
13. Participation matrix
14. Socialising versus networking
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@sarahdillon #ciol 21
Thank you
Thank you to the Chartered Institute of Linguists for the opportunity to speak, and to the webinar
participants for their feedback and participation.