How to Develop a Powerful LGBT Social Presence
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Transcript of How to Develop a Powerful LGBT Social Presence
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How to Develop an LGBT Social Presence
Presented by Michael J.D. Warner, Social 2 Go-Go
Social Marketing
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Development of social presence is part ‘art’ + part ‘science’:
I. Overview
Content Strategy (‘Art’)
Audience Development (‘Science’)
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I. Overview MAXIMUM social presence will be achieved with a social marketing plan that includes BOTH: 1. Content Strategy (text + media) that encourages target users to
engage with you. 2. Audience Development (social tools) that encourages target users
to follow you.
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II. Content Strategy 1. WHO is your target audience?
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II. Content Strategy 2. WHERE is your target audience? i. Primary social networks:
Google+
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II. Content Strategy 2. WHERE is your target audience?
ii. Secondary social networks:
Tumblr
YouTube
Soundcloud
Grindr
Foursquare
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II. Content Strategy 2. WHERE is your target audience? iii. Regional social networks:
VK (Russia)
Mixi (Japan)
Weibo (China)
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II. Content Strategy 3. WHICH keywords + hashtags are popular with your target community?
#instagay
#f4f
#lgbt
#bromosexual
#gaylatino
#teamlesbian
#twink
#instabear
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II. Content Strategy 4. WHEN should content be shared to maximize reach?
Facebook ⇒ Facebook Page Insights
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II. Content Strategy 4. WHEN should content be shared to maximize reach?
Twitter ⇒ Crowdbooster ⇒ SocialBro
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II. Content Strategy 4. WHEN should content be shared to maximize reach?
Instagram ⇒ Iconosquare
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II. Content Strategy 5. HOW can content be shared most ef]iciently? Using Instagram + IFTTT
together: AUTOMATICALLY share Instagram photos to 12 SOCIAL NETWORKS
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II. Content Strategy 5. HOW can content be shared most ef]iciently? Using IFTTT ‘recipe’:
AUTOMATICALLY share Instagram photos to Twitter as images -‐ instead of weblinks -‐ for HIGHER ENGAGEMENT
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II. Content Strategy 6. WHAT content is most interesting to your target
audience?
‘H.E.R.’
Humor
Emotion
Relevancy
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IIi. Audience Development 1. ACTIVELY follow Twitter / Instagram / Google+ users
that:
i. Share content with hashtags used by your target community.
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IIi. Audience Development 1. ACTIVELY follow Twitter / Instagram / Google+ users
that:
ii. Follow and/or are followed by your peers + competitors.
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IIi. Audience Development 1. ACTIVELY follow Twitter / Instagram / Google+ users
that:
ii. Follow and/or are followed by your peers + competitors.
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IIi. Audience Development 1. ACTIVELY follow Twitter / Instagram / Google+ users
that:
iii. Belong to online communities where your target users are active.
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IIi. Audience Development 2. FLUSH social users that unfollow you -‐or-‐ that don’t follow you back within 5-‐7 days.
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IIi. Audience Development 3. AUTOMATE likes, comments + follows on Instagram to DOUBLE your engagement + audience growth.
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IV. Results STRONGER Social Presence with 4-‐5x AUDIENCE GROWTH
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Interested in learning more? Contact me anytime: Michael J.D. Warner Principal, Social 2 Go-‐Go Tel: +1.917.714.1196 Email: [email protected]
V. Contact