Using Social Media to Communicate Your Research
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Transcript of Using Social Media to Communicate Your Research
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Using Social Media to Communicate Your Research
Nicola Osborne, Social Media Officer
http://edina.ac.uk/
Heriot-Watt Crucible V, Thursday 24th January 2013, Edinburgh
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Introduction
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What is Social Media?• Social Media are any websites that allow you to contribute, to
engage, to connect with others and are “Web 2.0” tools (O’Reilly 2005).
• Examples include:– Blogs (WordPress, Blogger, Tumblr, etc.)– Twitter– YouTube and Vimeo– Facebook– Google+– Flickr, Instagram, Pinterest, etc.– LinkedIn, Academia.edu, etc.– Mendeley, Delicious, Diigo, etc.– FigShare
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Why Use Social Media?Social media tools…• Are go-to spaces for expertise and advice. • Offer new ways to tell stories, to engage in dialogue,
to reach out to your audience(s).• Rank highly on Google, Bing, etc. • Can enable direct access to key figures from
Principal Investigators to Research Councils to press and potential research participants.
• May generate media interest in your work, new collaborations and other unexpected opportunities.
• Offer inexpensive ways to raise your own profile and that of your research.
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What tools should you use?
• Blogs - make your work visible, enable semi-formal ways to share working methods and progress, and provide a way to find and engage in dialogue with your audience.
• Twitter - very effective way to share key research updates, build a network around your work, find peer support and advice, track news.
• Video or Audio - can bring clarity to complex concepts quickly. Well-made short videos or animations can convey complex concepts and research quickly, accessibly and in very engaging sharable ways.
• Flickr, Pinterest, etc. – any images bring a project to life – research is about people, ideas, events, collaboration, equipment... Images make your ideas, achievements and discoveries far more tangible.
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What should you share?• What your research is about and what it aims to
achieve. • Processes, updates, changes of approach – to the
extent that such transparency is appropriate and acceptable.
• Quirky, playful and accessible content around your work and research area.
• Publications, presentations, press mentions and materials that reflect research outputs and expertise.
• CHECK ANY EXISTING PRIVACY, NON-DISCLOSURE OR SOCIAL MEDIA POLICIES AND ENSURE YOUR SOCIAL MEDIA PRESENCE OR ACTIVITY COMPLIES.
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Some examples…
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Blogs: What’s on my Blackboard?
http://whatsonmyblackboard.wordpress.com/
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Blogs: Mary Beard
http://timesonline.typepad.com/dons_life/
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Facebook: Mr Blobby the Blobfish
https://www.facebook.com/mrblobby.blobfish
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Good Examples: Inside Science
http://blogs.royalsociety.org/inside-science/
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Twitter: Joe Hanson
https://twitter.com/jtotheizzoe
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Planning Social Media Use
• Consider what goals you want to achieve, what you want to share about your research. How can you track progress?
• Think about your audience(s): where do they hang out online? What will engage them in your work? How can you make it relevant to them?
• Be creative – what social media tools could help you to communicate in new ways?
• Be pragmatic - what best fits your project’s style, expertise, and time availability?
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Planning Social Media Content
• Brand your presences and ensure you complete your profile information. Always link back to your definitive research profiles and project websites.
• Regularly share interesting engaging content, use images, listen to and engage with the audiences you are reaching out to.
• Ensure you keep profiles and presences up to date and relevant, review their effectiveness, and ensure they represent your work as you want it to be seen.
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What should not be shared
• Commercially sensitive data or other material your employer/PI would not want shared or that might breach guidelines.
• Personal information about colleagues, participants, those at partner organisation that might breach Data Protection law or ethical guidance.
• Material (images, discussion board posts, tweets, etc.) that might impact on your own professional reputation or the credibility of your research.
• Anything you would not want a funder, professional peer, project partner, or future employer to see or read.
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Q&A
Questions?
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Useful Resources• LSE. 2013. Impact of Social Sciences blog.
http://blogs.lse.ac.uk/impactofsocialsciences/ • O’Reilly, T. 2005. What Is Web 2.0: Design Patterns and Business Models
for the Next Generation of Software. In O’Reilly, 30th September 2005. Available from: http://oreilly.com/web2/archive/what-is-web-20.html
• Patel, S. 2011. 10 ways researchers can use Twitter. In Networked Researcher, 3rd August 2011. Available from: http://www.networkedresearcher.co.uk/2011/08/03/10-ways-researchers-can-use-twitter/
Privacy Settings Links:• Facebook Privacy Settings:
http://www.facebook.com/help/privacy• LinkedIn Privacy Settings:
http://learn.linkedin.com/settings/• Guide to Google+ Privacy Settings:
http://lifehacker.com/5827683/a-guide-to-google%252B-privacy-and-information-control/
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Managing Your Identity OnlineUseful Search Engine• Google: http://www.google.com and Google Blog Search:
http://www.google.co.uk/blogsearch/• Bing: http://www.bing.com/ and Bing Social Search:
http://www.bing.com/social/• Whos talkin: http://whostalkin.com/• Social Mention: http://www.socialmention.com/• IceRocket: http://www.icerocket.com/• Twitter Search: https://twitter.com/#!/search-home• Topsy: http://topsy.com/
Useful Tools for Automatic Checking and Task Management• Google Alerts: http://www.google.com/alerts• Tweetbeep: http://tweetbeep.com/• IFTTT: https://ifttt.com/