Social Media Marketing - The Mainstream in which Businesses and People Communicate Today
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Transcript of Social Media Marketing - The Mainstream in which Businesses and People Communicate Today
The mainstream in which businesses and people communicate today
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What is SMM?
Social Media Marketing is a type of internet marketing which meets the communication marketing goal through various social networking sites. SMM is also known as Social Media Optimization.
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Expanded audience Audience participation Audience feedback
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HOW SMM WORKS?
Creating and editing content to gain audience’s viral attention thus increasing traffic and attaining better ranks in search engines.
Social networking sites act as a word of mouth.
Social networking websites allow individuals to interact with one another and build relationships.This personal interaction can instill a feeling of loyalty into followers and potential customers.
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Social Media Outlets
YouTube
Cell phones
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When products or companies join these sites people can interact with the product or company. This interaction provides a great customer to business relationship which results in more customers in the long run.
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•Twitter is about the conversation.•It can be used to promote your social bookmarking submissions.•Twitter can boost your blog.•Twitter is networking gold.•The Power of the Re-Tweet equals Viral Gold.
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Facebook Companies create their Facebook fan page, and fans started liking them.
Facebook’s like button creates a buzz among the online community
More than 30 billions pieces of content such as web links, new stories , blog posts, notes, photo albums etc. are shared each month.
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YOUTUBE
YouTube Channel allows a company to create a “Channel” of their own content, which can be embedded on a website or blog and will index in the search engines.
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CELL PHONES
Cell phones now can control constant connection to social networking sites and can constantly remind and update followers when something new is posted or created.
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Software toolsSeveral companies are now providing specialized tools and platform for social media marketing. Tools can be used for a variety of different things such as:
Social Media Monitoring Social Aggregation Social Book Marking and Tagging Social Analytics and Reporting Automation Social Media Blog Marketing Validation
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Uses of SMM-
Companies can make use of Web Design and SEO services to promote their products or services over a variety of sites, such as social networks, article directories and company blogs.
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Using Social Networking allows the customer to be kept in the loop and let them feel endeared to a service, product, or the company.
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Using SMM for Support allows the unique ability to support customers, consumers, fans. Companies using SMM can let their target audiences know about news, events, sales, etc.
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Sharing with SMM means opportunity to share everything from videos to blogs to bookmarks. It is vital to share information about other things as well, because this gives consumers and customers the opportunity be on the same level.
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It is one of the significantly low-cost promotional methods that provide businesses a large number of links and a huge amount of traffic. Companies manage to get massive attention which really works to better expose the business.
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Thanks for watching
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