USING LINKEDIN:

Ronald W. Gamble, M.A.

Social Media Coordinator

Center for Research and Learning

“It’s not who you know put rather who knows you”

WHY IS NETWORKING IMPORTANT?

It’s not who you know, but rather who knows you!• References and recommendations• Job leads and influences • Possible collaborations • Branding

WHY SHOULD YOU USED SOCIAL MEDIA PROFESSIONALLY?

Professional social networks help people in establishing their brand online. People can post their skills, accomplishments, and previous experience on these networks and make themselves recognized by colleagues, other peer groups, and even potential employers. Many companies have started recruiting people through social networks like LinkedIn. Users also have the option to search for jobs on their own through these professional social networks just like any other job portal. Social media currently has a huge share in the job market.

www.brandignity.com

TODAY:

Why Use LinkedIn Who do you want to be Developing an eye-catching LinkedIn profile Growing your LinkedIn network Engaging your LinkedIn community Questions

WHY USE LINKEDIN?• It’s the #1 Professional Social Media platform• Online brand management• Connecting with possible colleagues and/or

mentors• Employers use the site to search for possible

candidates• Beat the competition

WHAT’S YOUR ONLINE IMAGE?Tips:• Google Yourself • Analyze what you are posting (Kaitlyn Walls and

Justine Sacco get fired) • Take an inventory of your connections and examine their

online persona

WHO DO YOU WANT TO BE ?Congratulations, if your image aligns with who you want to be known as. Follow these steps if you need to overhaul your digital reputation.1. Be personable and transparent (let your personality shine)2. Make sure your profile photo looks professional3. Decided what’s public, what’s private4. Clean up your act (any inappropriate content should be concealed or

removed if possible)5. Research others in your desired career field (this provides an idea of

how you should present yourself)

PRESERVING YOUR ONLINE IMAGE

• Be cautious of what you post• Used reputation management tools (reppler,

Reputation.com, Naymz, Whos Talkin, Yasni)• Monitor your connections and evaluate who is

or isn’t interacting with you

DEVELOPING AN EYE-CATCHING LINKEDIN PROFILE

SHARE YOUR PROFILE ONLY WHEN YOU’RE READY

Privacy settings and options

UPLOAD A PROFESSIONAL PHOTO

People trust accounts with faces, this is especially true for LinkedIn members.

No No Yes

INCLUDE RELEVANT KEYWORDS

Think about key terms that relate to your profession and brand.

MAKE A STATEMENT WITH YOUR HEADLINE

Include you current title and any interests relating to your profession.

CUSTOMIZE YOUR LINKEDIN URL

Customize your URL to include your name and post it to:• Your email signature• Business cards• Your other social media profiles

ADD YOUR SKILLS

Add relevant skills to your profile. Valued connections can now endorse you and your skills. Remember, it’s about who knows you and what you can do.

PROFILE BODY • Include key terms• Write in second person• Visually appealing • Include any successes and achievements• Be confident but avoid coming off as conceited

GROWING YOUR NETWORK

LET’S CONNECT• Reach out to people you already know • Customize your connection invitations• Ask to be introduced to other LinkedIn members

through a current connection• Join groups and network with others in your field

ENGAGING YOUR COMMUNITY

INTERACTING WITH YOUR CONNECTIONS

• Like, share and comment on posts from your connections

• Post relevant content consistently• Give and ask for recommendations • Join groups and discussions

LINKEDIN

Standout like a Rock Star (what’s your brand?)

List your other social media accounts and accomplishments

Connect with people that you knowFollow people and groups that

relate to your interestEngage Your Audience

HAVE A PLAN!!!Not having a plan, is planning to fail!

QUESTIONS?

CONTACT INFORMATION FOR RON GAMBLE Phone (317) 274-8030 Email rwgamble@iupui.edu Online @ RonGamblePR (Twitter, LinkedIn, Instagram,

about.me, Pinterest, Google+, YouTube) Note: Webpage in development

ADDITIONAL RESOURCES