Ushering in the Future of Color Printing at Mimosa Digital

CUSTOMIZATION WITHOUT LIMITSWhen Mimosa Digital set out to expand its Hoboken, NJ-based print operation with a one-stop online shop for wedding stationery called PerfectlyInvited.com, owners Jason and Regina Jaslow wanted to create an online marketplace where couples were free to create the

perfect invitations for their wedding. They turned to OKI and its white toner print system, the C942dn, to provide customers access to the full color spectrum on an unprecedented variety of media.

THE FUTURE IS HEREOKI’s C942dn five-color digital printer is powered by its industry-leading white toner opacity, allowing users to print vibrant, full-color graphics on dark and light paper, as well as stocks up to 360gsm in weight and 52” in length. Whether printing standalone white text on a dark invitation or white as a base layer under CMYK on a colored envelope, the C942dn requires just a single pass to produce high-end stationery that lasts a lifetime.

A PLATFORM FOR GROWTHFor Mimosa Digital and its upstart PerfectlyInvited.com, implementing OKI’s C942dn meant much more than providing clientele the ability to print elegant stationery on dark-colored stocks. The investment enabled the print shop to fulfill short runs of specialized prints without sacrificing its profitability. This short-run capability strengthened PerfectlyInvited’s commitment to a highly customizable platform that offers full control over color, design, and print quantity.

While OKI’s technology has allowed Mimosa Digital to significantly grow its customer base in the wedding stationery market, the shop’s ability to

print with white toner has also garnered the attention of local graphic designers who have never had an affordable option for full-color graphics on dark stocks. “They really appreciate having a printer who understands printing with white,” said Regina Jaslow.

The OKI C942...allowed Mimosa Digital to quickly expand our portfolio, penetrate a new market niche, and attract high-margin clientele.”

Regina Jaslow, Owner Mimosa Digital

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MODEST INVESTMENT, FLASHY RESULTSIn today’s frenetic media landscape, traditional print purveyors have to find new ways to stand out. Mimosa Digital reinvented itself by establishing PerfectlyInvited.com and investing in hardware that would support the growth of this new business venture. OKI’s C942dn not only produces world-class, visually striking output, but does so in a more compact and affordable footprint than competing advanced color digital presses. “OKI Data was swift to demonstrate that the C942 was the only cost-effective short-run printer that would not only meet our requirements but set us apart from the competition,” said Jason Jaslow.

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