A E F SM

Boston, MA

Thursday, December 5, 2013

2013 Leadership in Digital Marketing (Boston)

Agenda

2013 Leadership in digitaL Marketing (Boston)

Thursday, December 5, 20138:00am – 5:25pm

8:00am – 8:55am

Breakfast

8:55am – 9:00am

Argyle Executive Forum Opening Remarks

9:00am – 9:05am

Introducing Robin Domeniconi:

Reuben KatzDirector, Business Development & MarketingNVISION

9:05am – 9:40am

Fireside Chat

Robin DomeniconiChief Marketing OfficerRue La La

Interviewed By:Ian CrossSenior Lecturer, MarketingBentley University

Agenda

9:45am – 10:05am

Thought Leadership Spotlight presented by Newscred

Great marketing is great storytelling. It requires hyper-relevance, 24/7, so that you can reach and engage audiences wherever they are. While creating the occasional blog post is easy, there is a relentless need for quality content. This is why there are 5 crucial components to content marketing, at scale. It requires an effective workflow, quality content, engaging digital experiences, viral distribution and powerful analytics. With this presentation, Shafqat Islam, CEO and CoFounder of NewsCred, will present a deep dive of the trends and case studies behind these five components. He will share how brands have mastered scalable and sustainable content marketing strategies and provide actionable insights against each layer of successful content marketing.

David IvesChief Revenue OfficerNewsCred

10:05am – 10:30am

Coffee Break

Agenda

10:30am – 11:20am

Panel Discussion

“Building & Maintaining an Exceptional Brand in the Digital Age”

Session topics include, but are not limited to:

• Best practices in differentiating your brand and creating a unique image •Usingsegmentation/targetinginordertodeliverthemosttailoredcustomerexperience •Buildinganinternalculturethatpassionatelycommunicatesyourbrandthroughouteverytouch point of the consumer decision journey• Utilizing the available channels in today’s technologically advanced world to deliver the most

tailored, personalized content •Video,mobile,social,etc.• How to keep your brand relevant to your customers/consumer •Ensuringthatyourcustomers’experiencereflectsthevaluesofthebran •Earningyourcustomers’trustandinspiringbrandambassadors

Moderator:Cindy HaleSenior Director Marketing, Communications & Public AffairsBoston Children’s Hospital

Panelists:Dee HadleyChief Marketing OfficerUno Restaurant

Jill MaherVice President, Digital MarketingFidelity Investments

Courtney PierceSenior Marketing DirectorBrightcove

Anurag WadehraChief Marketing OfficerLivePerson

Agenda

11:25am – 12:00pm

”A Jedi you shall be: Disaster Relief in Fierce Heels”

Kat PowersDirector of Communications, Eastern Massachusetts RegionAmerican Red Cross

12:00pm – 12:20pm

Coffee Break

12:20pm – 1:05pm

Panel Discussion

“The New ‘Digital’ CMO”

Session topics include, but are not limited to:

• How is digital affecting the role of the CMO? How does the CMO fit into the management team?• Marketing’s transformation into a data driven science •Beingthecatalysttohelpyourmarketingorganizationmakethistransition •UtilizingnewmeasurementtoolsandROItodemonstratethevalueofmarketingwithinthe organization •Scrutinizinghowinvestmentsintocertainchannelsaredrivingresultsandusingthatknowledge to better target your spending• How has digital transformed the way in which CMO’s structure their teams? •Whatnewpositionshavebecomenecessary?Howarethesenewrolesbeingdefined?• How is digital affecting the CMO’s agenda? •Strategy,resources,finance,decisionmaking,technologychoices• How will the role of the CMO continue to evolve in the future?

Moderator:Jeff BerardiChief Marketing OfficerK&L Gates

Panelists:Rob EganChief Marketing Officer - HealthagenAetna

Donna LenckiChief Marketing OfficerCapital BlueCross

Glen LipkaVice President, User ExperienceMarketo

Dwight RobsonChief Public Strategy & Marketing OfficerNational Mentor Holdings

Agenda

1:05pm – 2:05pm

Lunch

2:05pm – 2:50pm

Panel Discussion

“Driving Results through Digital Marketing”

Session topics include, but are not limited to:

• Fully ushering your company’s marketing strategy into the digital age •Theuniquechallengesandopportunitiesintoday’sdigitalmarketplace• Using newer marketing technologies to better understand your customer and to tailor your marketing

strategy accordingly• Data driven Marketing •AnalysisParalysis-howtoapproachthealmostparalyzingexplosionofdataavailabletoday •Discussthedifficultiesfacedinknowingwheretostart •Usingdatatobetterunderstandyourcustomersandtodeliveranexceptionalcustomer experience• The opportunity to deliver enhanced customer experiences to build long lasting, intimate

relationships that translate into brand loyalty• How to facilitate the intersection of traditional marketing and newer digital techniques •Balancingthecreativenatureofmarketingwiththeplethoraofnewtechnologiesavailable• Using social media to tell a story and emotionally connect with your customer base

Moderator:Katherine LucasVice President, Global MarketingState Street Corporation

Panelists:Hester Tinti-KaneVice President, Marketing and Social Media StrategyPearson

Bill ReboulVice President, Strategy, Marketing & Product DevelopmentFiserv

Amber StepperVice President, Marketing & AdvertisingNational Amusements

Amit VarshneyaVice President, Strategic ServicesDemandbase

Agenda

2:50pm – 3:10pm

Coffee Break

3:10pm – 3:15pm

Introducing Barbara Messing:

Tom McSweeneyPresident, Salesgenie.comInfogroup

3:15pm – 3:50pm

“Building the TripAdvisor Brand”

Barbara MessingChief Marketing OfficerTripAdvisor Inc.

Interviewed by:Adam SperlingGeneral ManagerHotel Commonwealth

3:50pm – 4:20pm

”The New England Patriots Gameday Live App”

Jennifer FerronSVP Marketing & Brand DevelopmentNew England Patriots

4:20pm – 4:25pm

Argyle Executive Forum Closing Remarks

4:25pm – 5:25pm

Closing Reception

*Please note, the agenda is subject to change.

Administrative Notes

securityPlease wear your name badge at all times during the meeting.

Please do not leave your personal belongings unattended in the meeting rooms.

Argyle Executive Forum will not be responsible for items left in the rooms.

Mobile devicesPlease do not allow any mobile device to disrupt the meeting while in session.

All devices should be on silent mode.

ConversationPlease use areas outside of the ballroom to converse when the meeting is in session.

smokingPlease note that smoking is not permitted in the meeting venue.

The content of this program and the attendee list remain the sole property of Argyle Executive Forum and may not be rented, sold, or given to any outside party or used to market or promote any other meeting. Any such unauthorized distribution represents theft of property for which Argyle Executive Forum will pursue any and all appropriate legal remedies.

Speaker Materials are available upon request, pending availability.

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Keynote SpeakersSpeaking Faculty

IntroducIng robIn domenIconI:

reuBen katzdireCtor, Business deveLopMent & Marketingnvision

Reuben Katz has been helping large companies and brands accomplish big goals over the last 20+ years. Whether in retail marketing, direct marketing, or on-premise marketing, solving problems and exceeding goals have always been his top priorities.

Early in his career, Reuben worked on-site at companies such as Frito-Lay, Philip Morris USA, and Nabisco. In each of these cases Reuben worked hand-in-hand with marketing, trade marketing, sales, and procurement executives to develop and implement solutions in retail marketing.

Now at NVISION, Reuben is responsible for identifying high-growth organizations trying to shed the non-core processes that have crept into their marketing supply chains over the years. Many of these companies are looking for new ways to create value for customers and new ways to create competitive advantages while their strategic attention is constantly distracted by day-to-day tactical execution. NVISION helps companies to transform their marketing supply chains into accountable resources with powerful incentives to deliver on fully-aligned goals, that enable companies to focus on value delivery for their customers.

Fireside Chat

roBin doMeniConiChieF Marketing oFFiCerrue La La

Currently, Domeniconi is the CMO at Rue La La and is responsible for furthering the growth of the Rue La La brand across all areas of business including mens and womens fashion and living categories. Oversee the Rue customer file and drive member engagement by infusing product Boutiques with integrated editorial and experiential content.

Domeniconi most recently served as Chief Marketing Officer at vente-privee with American Express, where she oversaw the vision, mission and strategy for the US launch of the $1.5bn global fashion and e-commerce brand. Before joining vente-privee, she was SVP and Chief Brand Officer for ELLE Group at Hearst, managing content, advertising, marketing, digital platforms and brand development across the group’s titles.

Between 2008 and 2010, Domeniconi was Microsoft’s Vice President of US Advertising Sales, Marketing and Publishing, working on the organization’s media properties and network partners including MSN, Windows Live, Xbox, Bing, Facebook, MSNBC and WSJ Digital.

Previously, Domeniconi spent eight years at Time Inc., rising to the position of President of Time Inc. Media Group between 2005 and 2007 with responsibility for all corporate sales and marketing efforts for the corporation’s 130+ global brands.

Keynote SpeakersSpeaking Faculty

IntervIewed by:ian Crosssenior LeCturer, MarketingBentLey university

thought Leadership spotLight presented By newsCred

david ivesChieF revenue oFFiCernewsCred

“A JedI you shAll be: dIsAster relIef In fIerce heels”

kat powersdireCtor oF CoMMuniCations, eastern MassaChusetts regionaMeriCan red Cross

A recovering journalist, Kat Powers has been working with the Red Cross since January, 2012 bringing communications and disaster public affairs systems into this century. Among her accomplishments has been creating a band of social media volunteers – the Twitter Jedi – who can quickly disseminate information in a crisis; creating the Flirting with Disaster meetups where volunteers can evangelize in low-key settings with public; and getting members of the public to talk about their own preparedness, even in case of zombie infestation.

As an award-winning journalist, Powers has racked up a following among educators (who featured her work creating new media newsrooms in textbooks) and journalists willing to move beyond traditional storytelling for print. Powers has been a featured source in journalism textbooks and in classrooms in the evolving field of social media and its relationship to traditional print and broadcast media. She also blogs about gardening. Find her on Twitter at @KatPowers or manning the local Red Cross feed at @RedCrossMA.

IntroducIng bArbArA messIng:

toM MCsweeneypresident, saLesgenie.CoMinFogroup

Tom is responsible for sales and growth strategies for Infogroup Targeting Solutions’ Sales and Digital Solutions, for the enterprise clients. To this role, Tom brings more than 30 years experience in enterprise sales, corporate strategy, sales operations, European and global sales, and leading sales teams for data, database, and digital acquisitions. Prior to his current role, Tom served Infogroup as President of InfoUSA Stores, EVP of Salesgenie, and President of Salesgenie.

Previous to joining Infogroup, Tom held numerous leadership roles with ADP, the leading provider of on-demand payroll processing services. During his 25-year tenure with ADP, Tom distinguished himself as a leader with increasing responsibility for numerous ADP regions and divisions. For example, he served as VP of Sales Operations, VP of Alliances and Acquisitions, and SVP of Sales for ADP Europe.

Tom is a graduate of Northern Illinois University, with a degree in Finance and Marketing.

Keynote SpeakersSpeaking Faculty

“buIldIng the trIpAdvIsor brAnd”

BarBara MessingChieF Marketing oFFiCertripadvisor inC.

Barbara Messing leads the global marketing efforts as TripAdvisor continues to expand its global footprint as the world’s largest travel site. Barbara leads all consumer marketing activities at TripAdvisor, including brand development and experience, customer relationship marketing, public relations, search engine marketing, traffic acquisition, and mobile partnerships. Prior to joining TripAdvisor, Barbara spent nine years at Hotwire, where she served in a number of leadership roles, most recently serving as vice president and general manager of Travel Ticker. She also served in roles including vice president of customer experience and director of product development. Before joining Hotwire in 2002, Barbara was a product director at Keen.com and a segment producer at The Travel Channel. In 2011, Barbara was named a “Brand Genius” by Adweek. Barbara holds an undergraduate degree from Northwestern University and a JD from Stanford University.

IntervIewed by:adaM sperLinggeneraL ManagerhoteL CoMMonweaLth

Adam Sperling is a 28 year industry veteran who has spent the past 18 years in the Boston hotel market.

For the past 5 years, Adam has been the General Manager at Hotel Commonwealth, an independent luxury hotel located in Kenmore Square, Boston. Hotel Commonwealth is a Four Diamond property that has received numerous awards from the likes of Travel + Leisure, Conde Nast and others and has been the #1 rated hotel in the Boston market on TripAdvisor since April 2011. Previous to the Hotel Commonwealth, Adam held senior leadership positions at The Colonnade Hotel, Hotel Tria in Cambridge and Jurys Hotel in Boston. Adam currently serves as the Chair of the Board of Directors for the Massachusetts Lodging Association and has served on their board since 2001.

Before moving to Boston, Adam spent 10 years in Chicago working for Omni Hotels and DoubleTree Hotels, where he was responsible for making the DoubleTree cookie “Warm”.

Adam lives in Arlington with his Wife Amy and their 3 children Benjamin (9), Owen (6) and Rose (4).

Keynote SpeakersSpeaking Faculty

”the new englAnd pAtrIots gAmedAy lIve App”

JenniFer Ferronsvp Marketing & Brand deveLopMentnew engLand patriots

Jennifer Ferron serves as the Senior Vice President of Marketing and Brand Development for the New England Patriots, New England Revolution, Gillette Stadium and Patriot Place in Foxborough, Mass. In this capacity she oversees all facets of the Marketing & Branding including but not limited to Customer Marketing, Media & Community Relations, Sponsor Fulfillment, Social Media, Web Services, Market Research, Advertising, Promotions, Strategy, Business Development, Creative Services, Special Events, Ticket Sales, Retail Operations and the Patriots Hall of Fame. In addition, during the last sixteen years with the Kraft Sports Group, she has managed special projects and new business initiatives including Advance Team Planning for the last five Patriots Super Bowl appearances; Fan Development for Patriots Training Camp at Gillette Stadium; Media Planning for the FIFA Women’s World Cup and CONCACAF Gold Cup; Strategic Marketing and Publicity campaigns during the construction of Gillette Stadium, Marketing/Promotional planning for Patriot Place and fan amenity upgrades at Gillette Stadium.

Prior to joining the Kraft Sports Group, Jen worked as an Account Executive at Arnold Public Relations, a division of Arnold Worldwide. Her client base at Arnold included McDonald’s, PUMA, Fleet Bank and Stop & Shop.

In 2004, Jen served as the New England Patriots representative at the National Football League’s Workshop for Senior Managers held at Stanford University and in 2005 she was selected as a recipient of the Boston Business Journal’s 40 under 40 recognizing Boston’s young business and civic leaders. She is also a member of the National Sports Marketing Network.

Jen holds a Bachelor of Arts Degree in Communications from Boston College and resides in Littleton, MA with her husband and their two children.

Panels

paneL disCussion

“buIldIng & mAIntAInIng An exceptIonAl brAnd In the dIgItAl Age”

moderAtor:Cindy haLesenior direCtor Marketing, CoMMuniCations & puBLiC aFFairsBoston ChiLdren’s hospitaL

Cindy Hale is the Sr. Director of Marketing, Communications and Public Affairs for Boston Children’s Hospital. She has become immersed in the mission and is responsible for the ongoing development of the premiere global pediatric hospital’s brand and their commitment to a digital and social future.

A 25-year communications veteran, Cindy has deep roots in brand development, social marketing, interactive and content strategy. Prior to BCH, Cindy served as the President of Fuseideas one of the top ten fastest growing advertising agencies in New England during her tenure and otw Communications. Cindy was responsible for recent repositioning of Bermuda. She has earned merit working with clients such as; TJ Maxx, EMC, RSA, BJs Wholesale Club, Adidas, Mass General Hospital, Boston Harbor Hotel to name a few.

Recognized as one of the region’s 100 most “Admired” business professionals last year, Cindy takes great pride in her accomplishments mentoring rising communications “stars” and driving new ways of thinking about old problems.

Cindy serves on the board of the YMCA and ABC. Cindy is a grateful, two-time cancer survivor and ardent supporter of the Pan Mass and Jimmy Fund. Her team to date has raised close to $3M for new, promising treatments.

pAnelIsts:dee hadLeyChieF Marketing oFFiCeruno restaurant

As Chief Marketing Officer for Uno Restaurant Holding, Dee oversees all aspects of marketing for 3 business units – Uno Pizzeria & Grill (Casual Dining), Uno Due Go (Fast Casual) and Uno Foods (Consumer Packaged Goods).

A Marketing leader for over 20 years, Dee has held key Marketing roles in such companies as Sara Lee, ConAgra and Unilever, as well as held the position of Chief Marketing Officer for Pizza Hut Korea, a division of Yum Brands. Prior to joining Uno, she most recently held the position of Senior Vice President of Marketing for Bob Evans Restaurants in Columbus, Ohio.

Dee is a native of South Korea and holds an MBA from the J.L. Kellogg Graduate School of Management.

Panels

JiLL MaherviCe president, digitaL MarketingFideLity investMents

Jill Maher joined Fidelity Investments in July 2013 where she is now responsible for the end:end digital strategy for key segments of the Personal Investing division. She is a 15-year veteran of the marketing industry, with expertise in digital strategy, brand development and the creation of integrated marketing campaigns that build deeper relationships.

Prior to Fidelity, she spent eight years at Digitas in both their New York and Boston offices. At Digitas, she was responsible for leading client relationships for Bank of America/Merrill Lynch, Ally Bank, Staples and American Express.

Ms. Maher holds a B.A. from Middlebury College and is a Boston native.

Courtney pierCesenior Marketing direCtorBrightCove

Courtney Pierce has been helping B2B organizations increase brand awareness and drive demand for over 10 years. Currently,Courtney is the Sr. Director of Demand Generation at Brightcove, a global provider of products to publish and distribute the world’s professional digital media. Her focus is helping to establish online video as a meaningful marketing and revenue-generation tool for online businesses. Prior to Brightcove, Courtney managed field marketing at FAST, a Microsoft Subsidiary. Courtney has a BA in Advertising from Xavier University and an MBA from Northeastern University.

anurag wadehraChieF Marketing oFFiCerLiveperson

Anurag Wadehra is the Chief Marketing Officer of LivePerson where he is responsible for the company’s global marketing activities including customer and product marketing, demand generation, branding strategy, and external communications. LivePerson is a leading provider of digital engagement solutions, helping brands connect to consumers through their industry-leading technology platform.

Prior to joining LivePerson, Wadehra held a number of senior marketing and product management roles at several B2B software companies like Good Technology (mobility), Baynote (product personalization), Adchemy (paid search advertising), Siperian (data management) and i2 Technologies (supply chain optimization). He has successfully launched new software solutions directed at a variety of different business buyers (CMOs, VP Commerce, CIO, etc.) at both startups and public companies.

In addition, Wadehra founded and served as CEO of Chingari, a business software company created to improve success rate of new product launches. He has also held senior brand management positions at Kraft Foods and Procter & Gamble.

Wadehra holds an MBA from the University of Chicago and B.Tech in Electrical Engineering from the Indian Institute of Technology. He is currently on the Advisory Board of InsightsOne (a predictive analytics firm) and a Lead Mentor at Stanford’s StartX technology accelerator program.

Panels

paneL disCussion

“the new ‘dIgItAl’ cmo”

moderAtor:JeFF BerardiChieF Marketing oFFiCerk&L gates

Jeff Berardi is the Chief Marketing Officer for the global law firm K&L Gates. As CMO, Jeff leads global marketing and business development efforts for the firm’s 48 offices located throughout the United States, Europe, Asia, South America, Australia and the Middle East. Within this role, he maintains primary responsibility for the various function areas in the department, including strategic planning, regional and practice-based business development, PR and media relations, creative direction, and digital marketing communications.

In 2013, K&L Gates was ranked as one of the world’s top 20 law firm brands in the Global Elite Brand Index published by leading market research company Acritas. Also in 2013, K&L Gates was listed by for a second consecutive year among the top 25 law firm brands in the United States in Acritas’ U.S. Law Firm Brand Index Report. Marketing the Law Firm, an ALM publication, has also publicly recognized the efforts of the K&L Gates marketing department, with the firm earning a first-place ranking in the 2010 “MLF 50,” an annual listing of the top law firms for marketing and business development. K&L Gates has been listed among the top 20 law firms for marketing since the survey’s inception eight years ago, and the most recent MLF 50 ranking marks the fifth consecutive year that the firm has landed in the top 5.

A regular speaker at industry conferences, Jeff was recognized as the 2011 international Marketing Professional of the Year during an awards ceremony honoring excellence in legal marketing, and he currently serves as a member of the global editorial advisory board for Managing Partner Magazine.

pAnelIsts:roB eganChieF Marketing oFFiCer - heaLthagenaetna

Rob Egan is Chief Marketing Officer of Heathagen, an Aetna Company whose operating divisions include Accountable Care Solutions, Active Health, Medicity, iTriage, Practice iQ, Involve Care, Workforce Availability and Wellmatch. Rob is responsible for Marketing Strategy, Branding, Corporate Communications, Social, Digital and Advertising. Prior to joining Aetna, Mr. Egan was Senior Vice President, Corporate Strategy, Marketing, and Product at Tufts Health Plan, and a senior marketing executive at global Fortune 100 firms, including Kraft Foods and Grand Metropolitan PLC.

Mr. Egan graduated Phi Beta Kappa from St. Lawrence University and received his M.B.A. from the J.L. Kellogg Graduate School of Management at Northwestern University. He serves as a member of the Big Sister Association of Greater Boston Board of Directors, WGBH Corporate Executive Council, the Celebrity Series of Boston Board of Overseers, and the Massachusetts General Hospital for Children Advisory Board.

Panels

donna LenCkiChieF Marketing oFFiCerCapitaL BLueCross

Donna Lencki is senior vice president and chief marketing officer at Capital BlueCross, where she is responsible for helping to drive growth for the company by increasing its brand equity, expanding scope and presence in the marketplace, and through strategic diversification efforts. She is also at the forefront of the company’s efforts to shift focus from the traditional business-to-business model to that of the rapidly evolving individual consumer market.

With a 25-year tenure and an intense passion for health care consumerism, Ms. Lencki is widely recognized as a visionary leader within the health care industry. Accustomed to working in “start-up” and entrepreneurial situations, Ms. Lencki has a talent for revenue growth, product innovation and administrative and medical cost discipline.

Prior to joining Capital BlueCross, Ms. Lencki founded the Geneia Company in 2006, which was sold to Capital BlueCross in June 2012. Before Geneia, she was co-founder, chief executive officer and chairman of the board of Choicelinx Corporation, which was sold to a national insurer in 2005. Prior to Choicelinx, Ms. Lencki served as chief executive officer of the Healthsource New England based companies. She was responsible for managing multiple health plans, a billion dollars in revenue, and more than1,600 employees. As one of Healthsource’s first employees, Ms. Lencki served as vice president of Marketing, contributing to its growth from a start-up organization to a national managed care company.

Ms. Lencki has been a subject matter presenter at several industry forums including the World Health Care Congress, Group Health Association (AAHP), the Marketing Health Care to Women Conference and the Washington Business Group on Health.

Ms. Lencki received her Bachelor of Science degree in health administration from Rivier College and a Master of Science degree from Boston University.

gLen LipkaviCe president, user experienCeMarketo

Glen Lipka is the Vice President of User Experience at Marketo where he was the first non-founder employee that ran product management and UX for several years of the company’s development. Prior to Marketo, Glen was a Senior UI Designer at Intuit, Director of User Experience at Adchemy and started his career running a thirty-person web development company in NYC during the Internet bubble. Glen has been a pioneer in websites and web applications for over 18 years, pushing the envelope in interactivity on public facing websites to SaaS (Software As A Service) applications for businesses. He speaks frequently on all aspects of building great products on the web, including NYU Stern School of Business and Stanford University.

dwight roBsonChieF puBLiC strategy & Marketing oFFiCernationaL Mentor hoLdings

Panels

paneL disCussion

“drIvIng results through dIgItAl mArketIng”

moderAtor:katherine LuCasviCe president, gLoBaL Marketingstate street Corporation

Katherine has more than 10 years of diverse experience as a finance and marketing professional with a passion for finding new ways to be strategic in marketing. Katherine currently serves as Vice President in Global Marketing at State Street Corporation focused on driving global integrated marketing campaigns across multiple client sectors. Prior to joining State Street in 2011, Katherine worked at Simon, Kucher & Partners and specialized in helping companies achieve optimal revenue, profit and market access for existing and new products. She worked primarily, but not exclusively, with telecommunications clients to increase profits by engaging in projects such as strategic pricing, sales strategy and optimization, product portfolio design, bundling and segmentation. Katherine began her career at Qwest Communications where she spent several years in both finance and marketing with a focus on the development of fiber optics.

Katherine received her Bachelors of Science in Applied Economics, Bachelors of Science in Communication, minor in French Language, Maters of Science in Organizational Behavior and MBA all from Cornell University, as well as a Varsity Letter in Men’s Football.

pAnelIsts:hester tinti-kaneviCe president, Marketing and soCiaL Media strategypearson

For the past four years, Hester has been a change agent for marketing at Pearson — coordinating the successful implementation of award-winning, search engine optimized websites, supervising the strategic planning, management and tracking of integrated online marketing programs and designing and analyzing impactful market research projects. She has been one of the primary driving forces behind propelling Pearson Learning Solutions products, services and marketing into the digital age. Hester is a national speaker at online learning and marketing conferences and also an active member of the Boston Interactive Media Association (BIMA) and the Massachusetts Innovation and Technology Exchange (MITX).

BiLL reBouLviCe president, strategy, Marketing & produCt deveLopMentFiserv

Bill joined Fiserv in 2009 and is responsible for the strategy, product management and marketing functions across the Output Solutions division. Prior to joining Fiserv, Bill spent 8 years leading a variety of strategy and operational functions for companies in the Healthcare industry including United Healthcare. Bill’s main focus is understanding the rapidly evolving digital communication frontier, helping our clients leverage practical communication strategies to adapt to these changes and drive tangible and measurable change within their customer base.

Panels

aMBer stepperviCe president, Marketing & advertisingnationaL aMuseMents

aMit varshneyaviCe president, strategiC serviCesdeMandBase

Amit is VP, Strategic Services. In this role, he is responsible for Demandbase’s Strategic and Professional Services, providing strategic marketing consulting and implementation support necessary for customers to maximize the impact Real-time Identification can have on their marketing results.

Amit joins us from Hexaware Technologies where he was Global Head of Marketing. At Hexaware, Amit oversaw the company’s marketing initiatives globally and was instrumental in developing Hexaware’s award winning marketing function. Under his leadership, Hexaware constantly leveraged unique newer concepts in digital, web and social media marketing. Amit was the internal champion for Hexaware’s end-to-end lead and opportunity management process and has helped align sales and marketing teams in their go-to-market strategies.

Amit is a recognized marketing thought leader in the B2B marketing space and has been a guest blogger and speaker at various publications and conferences. He was awarded the “Marketing Visionary” Markie at Eloqua Experience 2010 and was a keynote speaker at Sirius Decisions Annual Conference in May 2011.

TOMORROWstarts here.

Today, it’s easy to marvel at how far we’ve come.

Our phones talk to our TVs to record our favorite shows. Doctors in Estonia diagnose patients inDenmark. Social networks help companies improve customer service.

And yet, up to now, more than 99% of our world is not connected to the Internet.

But we’re working on it.

And tomorrow, we’ll wake up pretty much everything else you can imagine.

Trees will talk to networks will talk to scientists about climate change.

Stoplights will talk to cars will talk to road sensors about increasing traffic efficiency.

Ambulances will talk to patient records will talk to doctors about saving lives.

It’s a phenomenon we call the Internet of Everything—an unprecedented opportunity

for today’s businesses.

Tomorrow?

We’re going to wake the world up. And watch, with eyes wide, as it gets to work.

#tomorrowstartshere

©2013 Cisco Systems, Inc. All Rights Reserved

Partners

thought Leadership spotLight partners

NewsCred is the leading content marketing platform. Pairing cutting-edge software with world-class content, we transform brands into storytellers.

NewsCred’s Content Marketing Cloud© provides the easiest end-to-end solution for content planning, creation, publishing and analytics. In one place, brands gain unprecedented access to the world’s largest content marketplace, including licensed content from over 4,000 publishers and original content from our award-winning journalist network.

Through NewsCred, global brands like Pepsi, P&G, Dell, General Electric and AIG have seen explosive growth in social sharing, engagement and lead generation.

Founded in 2008 by Shafqat Islam, Iraj Islam and Asif Rahman, NewsCred has offices in New York, London and Dhaka and is backed by FirstMark Capital, Mayfield Fund, IA Ventures, Greycroft Partners and others.

Learn more at newscred.com and follow us on Twitter @newscred

paneL partners

Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s patented identification technology bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. The Demandbase platform includes Company-Targeted Advertising, Website and Conversion Optimization modules, and Sales intelligence tools that integrate with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.

LivePerson creates meaningful connections between brands and consumers, by delivering customer engagement solutions that help brands better understand and connect to consumers. By providing them with a rich, personalized, digital experience, whether it’s via chat, voice, video, or messages, LivePerson helps brands enhance the consumer’s digital journey, increasing brand trust and value.

Partners

paneL partners

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named one of “America’s Most Promising Companies” by Forbes, the #1 Marketing Software Vendor on the INC 500, and the #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal. In both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of ’11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.

session introduCtion partners

Infogroup Targeting Solutions (ITS) provides innovative, data-driven sales and multichannel marketing solutions. As the leader in data-driven results, we help companies engage and connect with millions of consumers and businesses on a daily basis, driving intelligent customer interactions and achieving superior results that make a tangible impact on revenue. We understand that every business has unique challenges to overcome. Our goal is to enable businesses to target the right customers with the right message by providing business and consumer insights and delivering a complete, tailored solution that streamlines marketing, sales and operations.

NVISIONNVISION® is a division of North American Corporation, a leading Marketing Supply Chain solutions provider. NVISION streamlines and manages print, promotional products and point of sale material for large corporate clients by integrating and supporting their marketing operations. NVISION offers a full suite of custom web-based technologies, on-site fulfillment operations and broad supply chain expertise. Over the last decade, NVISION has saved over $100,000,000, an average reduction of 20% in Marketing Supply Chain costs for leading Fortune 500 corporations. na.com/nvision

Partners

senior supporter partner

Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to http://thenetwork.cisco.com.

supporter partners

The world’s largest brands work with AudienceScience to dramatically increase the efficiency of their digital media campaigns, while building more meaningful and relevant relationships with their customers. AudienceScience is an enterprise digital marketing technology company dedicated to empowering global marketing organizations through its innovative SaaS solution, the AudienceScience Gateway. The AudienceScience Gateway enables marketers to manage audience data, connect data to streamlined campaign execution, and develop actionable customer insights – all with one platform at global scale.

HNW is an enterprise relationship marketing and technology firm serving distributed sales organizations. Since 1999, some of the world’s best-known financial brands have trusted us to help their advisors, relationship managers and frontline employees better engage their clients and prospects to grow their business.

Our relationship marketing solutions provide our clients with the insights, content and tools they need to build dependable, long-term customer relationships at scale.

Our solutions support:

• Customer relevance - We provide powerful insight into the topics that engage clients through analytics and distill complex thought leadership into content that engages and supports productive conversations.

• Corporate compliance - We enable enterprise-wide branded and compliant interactions.

• Mass customization - We provide approved—and effective—ways for your relationship managers to integrate their personal brands.

• Ease of use - We make it easy for marketing to support the sales force and simple for sales to integrate powerful tools and analytics into their normal practice.

• Scalability - We create and support everything from micro-targeted campaigns to programs serving a distributed sales force of thousands.

Upcoming Events

deCeMBer 10, 2013Leadership in B2B event MarketingvirtuaL event

Perspectives by:• Meyleen Beichler, Vice President, Global Demand Generation, Rimini Street• Gary Damiano, Vice President Marketing, Veeva Systems• Eric Eden, Vice President Marketing, Cvent• Kim Johnston, Vice President, Marketing, Parallels• Jason Stewart, Vice President, Demand Generation, Annuitas Group

deCeMBer 12, 2013ChieF Marketing oFFiCer Leadership ForuMdaLLas, tx

Perspectives by:• Rita Bargerhuff, CMO, Rent-A-Center • Chip Burgard, Senior Vice President, Marketing, CitiMortgage • Matt Curtin, Vice President, North America Enterprise Brands, Bazaarvoice• Sanjay Dholakia, CMO, Marketo• Robert Friedman, VP, Marketing, American Airlines• Michael Grasso, Chief Marketing Officer, TXU Energy• Gerald Johnson, Chief Diversity Officer & SVP, Engagement Marketing, American Heart Association• Kyle Lacy, Senior Manager, Content Marketing & Research, ExactTarget• John Meyer, Chief Executive Officer, Arise• Geoff Moore, Chief Marketing & Revenue Officer, Circuit of The Americas• Tim Oakhill, EVP, Brand Management, Mattress Firm, Inc.• Ashley Sheetz, CMO, GameStop Corp.• Bruce Stewart, SVP & Chief Marketing Officer, Constellation Energy Group, Inc.• Anurag Wadehra, Chief Marketing Officer, LivePerson• Jennifer Warren, Chief Marketing Officer and Senior Vice President, Radio Shack Corp.

Upcoming Events

deCeMBer 12, 2013CustoMer Care Leadership ForuMsan FranCisCo, Ca

Perspectives by:• Sid Banerjee, CEO/Co-Founder, Clarabridge• Mike Betzer, SVP and GM, Lithium Social Web, Lithium• Christophe Bodin, Vice President and General Manager, BMC Software• Kelly Burke, Sr. Product Manager, Aspect• Jim Davis, Vice President Airports & Guest Services, Virgin America• Christine Gagnon, First Vice President - Head of Corporate Customer Experience, OneWest Bank• Laurie Giammona, Vice President Customer Service, PG&E Corp.• Saul Gurdus, VP Customer Experience, Citrix Systems• Kelly Hendricks, Area Vice President, Global Services, Verizon• Sam Keninger, Director of Product Marketing, Medallia• Kathryn McGavick, Corporate Vice President, Customer Support, Outerwall• Ken Osborn, Senior Director CX Service Applications Group, Oracle• Liz Osborn, Vice President, Product and Solution Marketing, Five9• Larry Robinson, VP, Service Cloud Product Management, Salesforce.com• Jason Schneider, SVP, Sales, Clarabridge• Tracy Tannenbaum, Vice President, Service Excellence, Banner Health• Joe Wegener, Vice President Human Resources, Core-Mark Holding Company• Ken Wilcox, EVP Sales and Customer Experience, Republic Services, Inc.

deCeMBer 12, 2013ChieF LegaL oFFiCer Leadership ForuM: spotLight on LegaL operations within gLoBaL organizationsvirtuaL event

Perspectives by:• Cliff Dutton, Senior Vice President, Director of Strategies and eDiscovery Legal Operations Center, AIG

January 16, 2014ChieF Marketing oFFiCer Leadership ForuMnew york, ny

Perspectives by:• Deirdre Bigley, Head of Marketing Communications, Bloomberg News• Jamie Depeau, Chief Marketing Officer, Lincoln Financial Group• Julia Fitzgerald, Chief Marketing Officer, Sylvan Learning, Inc.• Barbara Goodstein, Chief Marketing Officer, Vonage Holdings Corporation• Jeannine Haas, Chief Marketing Officer, Avis Budget Group• Mark Hurd, President, Oracle• Benjamin Karsch, Chief Marketing Officer, CIGNA• Katrina Lane, EVP, Operations & Marketing Capabilities, American Express• Patrick McLean, Vice President, Digital Brand Strategy, Capital One Financial• John Miller, Chief Marketing Officer, NBC Universal Television Group; Head, NBC Sports Group, NBC Universal• Richard Monturo, Vice President Global Brand Marketing, Volvo Cars of North America• Jayakrishnan Sasidharan, Vice President & Global Head, Digital Services, Wipro• Lisa Shalett, Global Head of Brand Marketing and Digital Strategy, Goldman Sachs• Angela Tribelli, Chief Marketing Officer, HarperCollins

Upcoming Events

January 16, 2014huMan CapitaL Leadership ForuM atLanta, ga

Perspectives by:• Gail Auerbach, SVP Human Resources, Masonite International• Adrian Butler, Chief Human Resources Officer and Senior Vice President, Altegrity, Inc.• Carmen Canales, Chief Human Resources Officer, Wake Forest University• Susan Esler, VP and Chief Human Resources and Communications Officer, Ashland Inc.• Leslie Joyce, Senior Vice President and Chief People Officer, Novelis• Michael Head, Senior Vice President, Human Resources, Southern Wine & Spirits• Marlon Sullivan, Divisional Vice President, Talent & Development, Abbott Laboratories• Mary Tomasello, SVP, Global Human Resources & Employee Communications, Polymer Group, Inc.

January 23, 2014Leadership in Corporate divestitures and aCquisitions new york, ny

Perspectives by:• Vinay Bassi, Vice President, Corporate Development, Avaya• Ron Chopoorian, Deals Partner, National Leader of Divestitures Services, PricewaterhouseCoopers• Ben Collins, Vice President Product Marketing, Corporate Development, IntraLinks• Ann Lea Doyle, Prinicpal, Deloitte• Glen Fogel, Head of Worldwide Strategy and Planning, Executive Vice President- Corporate Development,

priceline.com• Carleigh Jacques, Head of Global Strategy, Corporate Development and M&A, Visa• Karl Kleiderer, Vice President Corporate Development, Curtiss-Wright• Jacob Lamm, Executive Vice President Strategy and Corporate Development, CA• Laurent Le Gourrierec, Head of M&A Advisory, Alcatel-Lucent• Bob Leggett, Operating Partner, Marlin Equity Partners• Anne Madden, VP, Corporate Development & Global Head of M&A, Honeywell• Paul McNicholl, Partner, Linklaters• Larry Port, Senior Vice President of Corporate Development, Assurant Solutions• Greg Psihas, Vice President Mergers & Acquisitions, Applied Materials Inc.• Mark Socha, Head of Enterprise M&A, The Hartford• David Somo, Vice President, Corporate Strategy & Marketing, ON Semiconductor Corp. • Andrew Wilson, U.S. Leader M&A Seller Services, Deloitte• David Woollcombe, Partner, McCarthy Tetrault

Upcoming Events

January 29, 2014ChieF inForMation oFFiCer Leadership ForuMdaLLas, tx

Perspectives by:• Brian Barnes, VP, Growth & Innovation, Vanguard Health Systems• Nellson Burns, VP of IT, HollyFrontier Corporation• Kevin Chase, SVP and Chief Information Officer, Energy Future Holdings Corporation• Relle Howard, Vice President of Information Technology, Business Operations, Flowserve Corp.• Brad Jensen, SVP and CIO, US Airways Group• Brian Murphy, AVP & CIO, Dean Foods• Paul Sonderegger, Big Data Specialist, Oracle• Maurice Tayeh, Vice President & Chief Information Officer, McDermott International• Ravi Waran, CIO and VP Global Business Services, Albemarle Corporation

January 29, 2014ChieF Marketing oFFiCer Leadership ForuMLos angeLes, Ca

Perspectives by:• Dana Bloom, Vice President, Global Ecommerce & Customer Loyalty, Stella and Dot• Michele Edelman, Vice President, Direct To Consumer Marketing, Warner Bros.• Robin Flaum, Head of Strategic Brand and Creative, Life Technologies• Charles Harris, Vice President, Marketing, Luxe Hotels• Kristin Kelley, Executive Vice President of Marketing, Randstad• Colette LaForce, SVP & Chief Marketing Officer, Advanced Micro Devices• Dan Lieberman, Chief Marketing Officer, Health Net, Inc.• Jonathan Lowe, Vice President, Marketing, AEG Sports• Soren Mills, CMO, Newegg• Ray Powell, Head of Strategic Marketing, Walt Disney Records• Donna Sanker, Vice President of Marketing, ampm & ARCO, BP• Andrea Ward, Vice President, Marketing, Oracle• Carie Whalen, Senior Marketing Specialist, SAS

FeBruary 5, 2014ChieF inForMation oFFiCer Leadership ForuMLos angeLes, Ca

Perspectives by:• Shohreh Abedi, Chief Information Officer, Farmers Insurance Group of Companies• Cora Carmody, SVP, Chief Information Officer, Jacobs Engineering Group• Ronald Chandler, Chief Information Officer, Los Angeles Unified School District• Jamie Cutler, Chief Technology Officer, QEP Resources• Don Hopkins, Chief Information Officer, International Gaming Technology Inc.• Matt Lampe, Chief Information Officer, Los Angeles Department of Water and Power Energy Services• Billie Otto, SVP and CIO, TrueBlue, Inc.• Raj Rajendran, Senior Vice President Technology, Consumer Lending Group, Union Bank• Paul Sonderegger, Big Data Strategist, Oracle

Upcoming Events

FeBruary 26, 2014ChieF FinanCiaL oFFiCer Leadership ForuMsan FranCisCo, Ca

Perspectives by:• Ted Abajian, EVP and CFO, CKE Restaurants• Duke Dayal, Chief Financial Officer, Bank of the West• Mark Emmerson, Chairman & Chief Financial Officer, Sierra Pacific Industries• Ken Goldman, CFO, Yahoo• Gregory Matz, Chief Financial Officer & Vice President, Cooper Companies• Geoff Ribar, SVP & CFO, Cadence Design Systems

FeBruary 27, 2014CustoMer Care Leadership ForuMdaLLas, tx

Perspectives by:• Peter Andrews, Vice President, Global Customer Operations, Hotels.com, Expedia, Inc• Rebecca Brese, Vice President, Customer Service, Digital Realty Trust• Devlyn Emilio, Vice Presidet Customer Care, Hibu• Teresa Laraba, SVP, Customers, Southwest Airlines• Sativa Leach, Senior Vice President, Marketing and Retail Operations, Citibank• Ingrid Linberg, Chief Customer Experience Officer• Ginny Mahl, VP of Global Customer Care, Sabre Holdings Corp• Ken Osborn, Senior Director CX Service Applications , Oracle• Sandro Tavares, Global Head of Marketing, Mobile Core, Nokia• Bruce Quernemoen, VP, Customer Loyalty, Emerson Electric• Michele Watson, Senior Vice President Global Customer Care, Match.com

Upcoming Events

MarCh 4, 2014ChieF LegaL oFFiCer Leadership ForuMnew york, ny

Perspectives by:• Stan Bernstein, Attorney, Bernstein Liebhard• Kathleen Cronin, General Counsel, CME Group• Eric Eissenstat, Sr. Vice President, General Counsel and Secretary, Continental Resources• John Gasparovic, Vice President, General Counsel and Secretary, BorgWarner• Sheldon Goldfarb, General Counsel, Royal Bank of Scotland• Alan Greenspan, Executive Vice President and General Counsel, Glazers Wholesale Drug Company• Bridget Healy, EVP and Chief Legal Officer, ING Investment Management• Carrie Hightman, Executive Vice President and Chief Legal Officer, NiSource• John Kahle, Executive Vice President, General Counsel, Secretary, Kimball International• Bryon Koepke, Senior Vice President & Chief Securities Counsel, Avis Budget Group• Richard Konrath, Vice President & General Counsel, CNH Global NV• Denise McWatters, Senior Vice President, General Counsel & Secretary, HollyFrontier Corporation & Holly Energy

Partners• Catherine Muldoon, Chief Legal Officer, BDP International• Mark Roellig, Executive Vice President & General Counsel, Massachusetts Mutual Life Insurance Co.• Patrick Sheller, General Counsel, Secretary, Chief Administrative Officer and Senior Vice President, Kodak Eastman

Company• Frederick Snow, EVP & General Counsel, First American Bank• Leslie Thornton, Vice President & General Counsel, WGL Holdings, & Washington Gas Light Company• Joseph Traficanti, SVP, General Counsel, Chief Compliance Officer, United Natural Foods• Timothy Triplett, General Counsel, Black & Veatch• Bryan Yeazel, Executive Vice President, Chief Administrative Officer & General Counsel, Stock Building Supply

MarCh 5, 2014CustoMer Care Leadership ForuMtoronto, on

Perspectives by:• Diane Barr, Vice President, Customer Experience and Brand Standards, Wyndham Hotel Group• Ashish Bisaria, SVP, Customer Experience, Manheim• Gail Christilaw, Vice President Operations, Eastern Canada, Colliers International Canada• Rob Daniel, Vice President Customer Loyalty and Insights, BMO• Nicolas Dorget, VP Customer Solutions, UPS• Joseph Lo, Vice President Customer Provisioning & Assurance, Bell Canada, Inc.• Anne McCourt, Vice President, Dealer Support, Canadian Tire Corporation• Mike Murray, Regional Vice President, Operations and Corporate Development, Compass Group Canada• Christine Viera, Vice President, Product Marketing CRM/CX Solutions, Oracle

Upcoming Events

MarCh 19, 2014huMan CapitaL Leadership ForuM: spring eventsan FranCisCo, Ca

Perspectives by:• Melissa Anderson, Senior Vice President – Human Resources, Domtar• Joseph Cabral, Senior Vice President & Chief Human Resources Officer, North Shore Long Island Jewish Health

System• Robert Cancalosi, Director of Global Customer Education, GE• Suzanna Dowd Zeller, Senior Vice President, Chief Human Resources Officer, Allianz Life• Mayerland Harris, Group Vice President, Human Resources, H. E. Butt Grocery Company• Aimee Hoyt, Senior Vice President, Human Resources, IGT• Kevin Lyman, SVP, Human Resources, Altera Corporation• Peter Navin, Senior Vice President of Human Resources, Shutterfly, Inc.• Debbie Pollock-Berry, Senior Vice President, Human Resources, XO Communications• Marlon Sullivan, Divisional Vice President, Talent & Development, Abbott Laboratories• Steve Tryon, Senior Vice President, Human Capital Management, Overstock.com• Haylen van Koppen, EVP, Human Resources and Administration, Lionsgate

MarCh 27, 2014ChieF inForMation oFFiCer Leadership ForuMBoston, Ma

Perspectives by:• Brook Colangelo, Senior Vice President and Chief Information Officer, Houghton Mifflin Harcourt Publishing

Company• Steven Fusco, Executive Vice President and Chief Information Officer, Clean Harbors• Ken Piddington, Chief Information Officer, Global Partners LP• Paul Scorza, EVP, Information Management & Chief Information Officer, Ahold USA, Inc.• Paul Sonderegger, Big Data Strategist, Oracle• Andrew Wertkin, Chief Technology Officer, Parametric Technology Corporation• Jay Wessel, Vice President of Technology, Boston Celtics

apriL 9, 2014ChieF inForMation seCurity oFFiCer (Ciso) Leadership ForuMnew york, ny

Perspectives by:• Dennis Brixius, VP & CSO, McGraw Hill Financial, Inc.• Phillip Ferraro, Vice President and Global Chief Information Security Officer, Las Vegas Sands Corp.• Ray Hawkins, Chief Information Security Officer, Genesis HealthCare• Joel Molinoff, Chief Information Security Officer, CBS• Adam Rice, Chief Information Security Officer, Alliant Techsystems• Myrna Soto, SVP & Chief Information Security Officer, Comcast Corporation• Steven Santamorena, Chief Information Security Officer, Reader’s Digest Association, Inc.

Upcoming Events

apriL 10, 2014Leadership ForuM on Mastering gLoBaL suppLy Chain CoMpLexitynew york, ny

Perspectives by:• Larry Hartley, Senior Vice President Supply Chain, OfficeMax Inc.• Kelly Marchese, Principal, Strategy & Operations, Deloitte Consulting

apriL 23, 2014CustoMer Care Leadership ForuMsan Jose, Ca

Perspectives by:• Brian Haas, SVP Global Customer Operations, KLA-Tencor Corporation• Gregory Knight, Vice President Customer Service, CenterPoint Energy

May 22, 2014Leadership in e-CoMMerCe daLLas, tx

Perspectives by:• Ravi Acharya, Vice President Technology, Global eCommerce and American Girl, Mattel Inc.• Brian Best, Vice President of E-Commerce / Digital Marketing, Boyd Gaming Corporation• Gareth Gaston, Senior Vice President, Global eCommerce, Wyndham Hotel Group• Kevin Lyons, Vice President, e-Commerce, hhgregg, Inc.• Famous Rhodes, Vice President of eCommerce, AutoNation, Inc.• Rob Roy, Group Vice President, eCommerce & Interactive Marketing, Time Warner Cable