User Generated Content In India
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Transcript of User Generated Content In India
User Generated Content Based Business Model in India
A Discussion about
By Prashant Singh
www.knowprashant.blogspot.comEmail:pacificleo-AT-Gmail-Dot-Com
Who AM I ?
Program Manager @ Monsoon Multimedia , Internet & Mobile Enthusiast, Blogger ,
Coordinator Mobile Monday Delhi, Coordinator Of iFix Delhi , aspiring Entrepreneur .......
What this Discussion is about ??
Problems of User Generated Content[UGC] Based Business in India and Possible Solutions
What is User Generated Content ?
"User generated content (UGC) , refers to various kinds of media content, publicly available, that are produced by end-users. ……..user generated
content may also employ a combination of open source, free software, and flexible licensing to further diminish the barriers to collaboration, skill-
building and discovery.“ ~Wikipedia
User Generated Content
Wikipedia ,Blogs,
User Uploaded Content
Flickr,YouTube
User Provided Content
P2P,Bit Torrent
Global Leaders in UGC
Knowledge Sharing WikiPedia , Yahoo Answers
Video You Tube, Blip.tv, MetaCafe, Google Video
Photo Sharing Flickr,Photobucket
Blogs Blogger, WordPress, SixApart, Vox
News Slashdot, Digg, Reddit
Bookmark Del.icio.us
Document Sharing Scribd
Widget Slide
E Commerce Threadless , Zazzel, Moo.com
Misc tired.com
Indian Players in UGC
Consumer Internet in India : Some Numbers
Number of PC in India =23 PCs / 1000 Indians.
Number of Internet Users = Approx 40-45 MillionNumber of Mobile handset = 200 million, Growth rate of 8 Million/Month.
Number of GPRS/WAP Subscribers =38 Million, including walled garden users.
Size of Mobile VAS Market =Rs. 2,889 Crore.
2.4 million E-Commerce users & 7.5 Million Chat users in the 26 cities.
Internet penetration in India is 3.9% & it is expected to go up to 5.8% by 2010.46 % of the Internet Access is from CyberCafe
Most of the corporate provide restricted or monitored internet access to the employees
A Rapidly Growing World Class Media Sharing community from India
Traffic from India - 3-4% of overall traffic Content uploaded from India - 5-6 %
DesiMartini :An Indian Soc Nw. Success Story, had 2.5 Lakh Users at the time of being acquired by HT Media
Flickr views from India = 2-3 % Flickr users from India =less than 2%
India Network at Facebook have 3,30,575 Users
Lets check Wikipedia Stats: http://stats.wikimedia.org/EN/Sitemap.htm
For Hindi( HN) , Tamil (TA) ,Bengali(BN), Marathi (MR)
Indian startups profiled on TC : Slideshare, Riya, Zoho, Live Documents, Toufee
WEB 2.0 : Participation Statistics
Analysis of Blogging Scene in India
Geographic distribution of user base of Blogger.com [ A Google Company]
Demographic distribution of user base of Blogger.com [ A Google Company]
Why there is a drop in participation at Age 31-40 Years Age Group ?
Student, 16.3
Engineering, 12.8
Education, 4.2
Internet, 4
consulting, 3.6media, 3.2
Tech, 20
Tech Student Engineering Education Internet Consulting Media
20 % 16.3 % 12.8% 4.2% 4% 3.6% 3.2 %
Open Source,Collaboration, Troubleshooting, Vanity users
Free Content, Dating ,
Asserting Soc Persona in peer group
Enterprise Branding,
Sharing Best practices
Gaining Knowledge,
Vanity users
Relevance to Job
Immediate Reward
Demonstrating Expertise ,Buil
ding an Identity
Repackaging content To &
For Mainstream
Monitored
Access, Conflict of interest HR issue
Cost, Monitored
Access
Poor Infra.High Cost,
Lack of immediate Application
Poor Infra.High Cost,
Lack of immediate Application
Confidentiality issue .
Free Rider
Copyright issue,
/monetization .Extensive
measurement
Industry wise Distribution of Bogglers in India
Some Expert Remarks
“I think people are wasting their time on Web 2.0 in India.”
~Avnish Bajaj , Matrix Partners “social internet is waiting to be discovered in India. And like any other business, the customer is a good place to start from”. ~Alok Mittal , Executive Director,Canaan Partners
In Dotcom boom of 90s internet penetration was very little still there were 20 + site on cricket today same can be said about Social networking & Airline Booking. ~Economic Times
Unsung Heroes: Early Birds who don’t call them UGC
Where actually content is being created
Now Some good News : In spite of all these numbers Content is being created
Problems in Implementing UGC Model in India
Infrastructure Friction for Content Creation & consumption
Prohibitive Cost of Owning a PC
Poor or Nonexistent Broadband in most of the cities . Majority of Internet Access is still from Cyber Café . Not an Ideal setting for content creation and consumption .
Good News
Very High Mobile Phone Usage, Falling Cost of High end device , extreme adaptation at using SMS ,comfortable to pay for content over mobile .
Low cost Internet enabled PC from Novatium @ Rs 4500. Cost Subsidized by Advertisement + Content
Lack of payment infrastructure and capability , User don’t have Credit Card and are not comfortable to use it online
@Box, a sub-$100 computing device from I-Chip .
Bit Torrent : Mindset Friction for Content Creation
Point to remember :India has cheapest internet access rate in world and Cyber law are not enforced strictly
Are we the World’s Biggest Free Riders? ~V RAGHUNATHAN in
Friction in Content Creation Due to Platform itself
Lack of Support toward creating local language content .Internet is still an English only Phenomena.
WORDPRESS OR GIZMODO: Choosing the right battle Adding something to conversation comes before starting conversation
Personal Value Precedes Network (Social) Value:Is your service valuable to someone even if nobody else uses it?
Friction for Content Creation due to the way service is being Promoted
LEWIN’S EQUATION B=ƒ(P,E)Behavior is a function of the Person & his or her Environment
Mallika Sherawat has Spammed Tagged YOU
No Comment !!!!!!!!!
Throw Money Get User
………….Rudaali …………
Monetization of UGC
Everything to be free on internet. But User is comfortable paying for content on mobile .
Advertisement is still the de facto Biz Model
Citizen Journalism : UGC as a Starting Point for mainstream media
Focus Group Study :Conversational Survey/Questionnaire Comment Aggregation in Blogs
Tapping in to Collective Creativity of Masses : Nautanki.tv, Filmaka.in
Sulekha-Penguin Global Writer Contest : UGC for Mainstream Publication
Size of Advertisement Industry in India = $3 Billlion
Share of Internet Advertisement is just $100 Million & its Growing @75% Annually .
http://miteshvasa.blogspot.com/2006/06/blogalysisbloganalysis.html
http://miteshvasa.blogspot.com/2006/07/state-of-indian-blogosphere.html
http://www.iamai.in/section.php3?secid=15&press_id=1252&mon=10
http://radio.weblogs.com/0121664/2006/10/12.html
http://www.hindu.com/2006/09/23/stories/2006092305950400.htm
http://economictimes.indiatimes.com/articleshow/1708175.cms
http://www.contentsutra.com/entry/419-avnish-bajaj-says-social-networking-is-a-waste-of-time-in-india
http://www.pewinternet.org/pdfs/PIP_Content_Creation_Report.pdf
http://www.pds.ewi.tudelft.nl/~iosup/aiosup05asci.pdf
http://www.hpl.hp.com/techreports/2007/HPL-2007-123.pdf
http://www.firstmonday.org/issues/issue11_11/ripeanu/index.html
http://www.hpl.hp.com/techreports/2007/HPL-2007-26.pdf
http://www.bokardo.com
http://www.businessweek.com/globalbiz/content/nov2007/gb20071130_949605_page_2.htm
References
Thanks
Want to Talk about it ?