Renee Balgobin, Vanessa Garzon, Kathleen Kielpinski, Justin LaBarbera, Frank LoBello, Michael Spinella

User Generated ContentNFL & College Football

Objective:

Calculate the effectiveness of user generated content for football teams in the professional and collegiate level

What is UGC?

User generated content (UGC) is the term used to describe

any type of content on websites that allow users to interact with other users on

the site

Photo/Video Sharing

Social Network Live Feeds

Blogs Surveys Forums

Podcasts Mobile Uploads Personal Pages Games Chats Contests

Includes:

Twitter on Team Site

Fan Polls on Team Site

Other UGC on Team Sites

Advantages of UGC

http://blog.fedecarg.com/2008/07/27/the-importance-of-user-generated-content/

Disadvantages of UGC

Collegiate Teams UGC

Mes

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Surv

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Link

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Offsit

e UGC

Chats

YouT

ube

Link

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Pers

onal

Pag

e

Podc

asts

Conte

sts

Games

0

2

4

6

8

10

12

14

16

Collegiate Teams UGC

Most & Least UGC(Collegiate - ACC)

Most UGC: Clemson – 7Least UGC: Boston College - 2

Pages views per User Bounce Rate Time on Site (mins)

Georgia Tech 2.2 53.5 2:58

Duke 2.9 42.8 3:32

North Carolina University 2.1 65 2:41

Virginia Tech 2.3 46.4 2:44

Virginia University 2.5 45.9 2:29

Miami University

Clemson 3.9 35.4 3:21

Wake Forest 3.2 38.9 2:11

Maryland 2.4 42.1 1:57

Florida State 2.2 42.4 2:15

North Carolina State 2.6 28.9 2:47

Boston College 2.4 51.7 2:06

Most Effective ACC Team Page

Clemson Tigers

One of the only few collegiate team sites in ACC with a personal page

Has “Fan Zone” section where users can access social media sites

Site is clean, not cluttered, and easy to use

Least Effective ACC Team Page

Only has two forms of UGC Contains links too off site UGC & social networksUnlike Clemson, BC does not have anything in which a

page viewer can interact withCluttered homepage

Boston College

NFL – User Generated Content

NFL Teams UGC

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Link

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Chats

YouT

ube

Link

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Pers

onal

Pag

e

Podc

asts

Conte

sts

Games

0

5

10

15

20

25

30

35

Most Effective NFL Team Page

Philadelphia Eagles Has every aspect of UGC recorded, except YouTube

link Website is extremely developed, makes interaction

with users very easy Displays multiple links for the same page Personal page allows users to post and share

photos/videos

Least Effective NFL Team Page

Minnesota Vikings The Vikings were the least effective team

concerning Alexa According to Alexa, the Vikings had the

lowest views on the team site, bounce rate, and minutes on the site

NFL & Facebook

According to Alexa, Facebook is number 2 traffic rank in the U.S. under Google

Some teams that lack in UGC and time spent on site, have extremely developed Facebook pages

Facebook is so easy and interactive, that users don’t feel the need to leave the site

News and information comes right onto the persons news feed

NFL & Social Media

http://www.sportsbusinessdaily.com/Daily/Issues/2011/09/09/NFL-Season-Preview/Facebook-Twitter.aspx

• Average data from Alexa compared to all the other NFL teams

• Only has 7/13 aspects of UGC

• Have the highest number of “likes” out of all NFL teams

• Includes contests, forums, photo/video sharing, and more

Page View/User: 3.64

Bounce Rate: 36.5Minutes on Site:

6.05

3,470,557 Facebook “Likes”

Dallas Cowboys

NFL vs. College Teams

SIMILARITIES:•Various UGC

•Using social media over actual team site

•Time spent on site is minimal

•Social media links and offsite UGC are most popular among teams

NFL vs. College Teams

DIFFERENCES:• NFL has more visits than ACC• NFL – more time spent on site• Social media has more of an impact on

NFL• The NFL pages are “stickier”• NFL teams offer more games and contests• College teams focus more on information

and statistics• NFL team websites offer more

entertainment, UGC, and information

Conclusion:

UGC sometimes does play a factor in Alexa data

However:In most circumstances, fan

base generates higher Alexa statistics

Design of the website also keeps users engaged, preferably sites that aren't cluttered

Social media can keep users from visiting official sites