User Generated Content and Sports
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Transcript of User Generated Content and Sports
User Generated Content
Turning Every Fan into a Super Fan!
Advertising – TV, Radio, Mail, Print, Billboards
Promotion – Special Events, Contests, Discounts, Community/ Youth Outreach
Sales and Merchandising – Team Gear and Products, Clothing, Sports Equipment
Online Marketing – Websites, Banner Ads, Per Click
User Generated Content – Blogs, Fan Sites, Chat Forums, Word of Mouth
Integrating UGC into Existing Sports Marketing Strategies
58% of businesses plan to increase their social media marketing to boost their online presence this year.
Incorporating Multiple Strategies for Greater Impact
UGC
User Generated ContentExpanding Your Reach
Fan Blogs
Team Fan Site
Individual Player
Webpages
Multi-Platform Capability
Keep experience consistent across platforms Individuals can transition from computer,
tablet or smart phone throughout the day with minimal experience difference.
Make an Easy Connection
What Makes a Successful UGC Page?
The Fans!
Never under estimate the power of a devoted sports fan!
Connect Engage Encourage
Individuals are more likely to return to webpages in which they have posted content.
Make Your Fans Part of the Team
Notable Teams that have embraced UGC and Fan Participation
Campaign resulting in $17,000 in revenue increases.
24hr pre-sale resulted in $74,000 in ticket sales.
Fan contest generated 4 million Facebook impressions.
500 combined Facebook and Twitter followers.
NJ Devils’ “Mission Control” makes loyal fans part of the team
University of Oregon “Quack Cave” is Social Media Hub
Keep content fresh and consistent Actively respond to fans Make links easily accessible Give back to the fans/Call to action
Contests Giveaways Highlighted fan of the week
40% of users do not return to a site when their first visit is a negative experience.
Avoiding Potential Pitfalls
Staying Connected in a Smart World
* Updates on the go.* Current Stats and Scores.* Broadcast Updates. * Fantasy Teams.* Blog Postings.
Keep Them Coming Back
UGC Additional Team Exposure
Fan Involvement/Dedica
tion
Increased Ticket/Merchandi
se Sales
Brand Growth/Promotio
n/Increased Attendance
AD DOLLARS!
Resulting Effects of UGC
UGC Support Good for the team. Good for the fans. Good for the bottom-line.
Ensuring that no money is left on the table.
UGC Bottom-line