Rethinking User Generated Content
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Transcript of Rethinking User Generated Content
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So - Lo - Mo
Social
LocalMobile
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An AA Web Gallery
A Management Console
What is
Branded
to
Your
Property
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How Does it Work Today?
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Email Us Your Photos and Videos
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Post on our Facebook Page
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Where was thisphoto taken?
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Upload to Our Gallery
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How is Different?
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Direct from smartphone or web Pre-loaded categories selected by user Pre-loaded hyper-local locations selected by user Uploads confirmed with progressbar
Location and Categoryselected by user from menu
Published
Published
Published
In Review
Rejected - no soliciting please
ERIC R
ERIC R
ERIC R
ERIC R
ERIC R
Contribute Photo or Video User History
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Contribute on the Web
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Easy navigation - user can configure views
Browse - Filter - Search System algorithms display most engaging submissions Geo location for mapping displays
Category/Location User Report Search
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Browse on the Web
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Users rate content relevancy with thumbs up/down
Community self-polices objectionable content Users can tag favorite stories for quick access Comments foster user interaction
Vote Thumbs Up orDown
Report InappropriateContent
Thumbs Up/Down Slipped Past Reviewer Generate Alert to Admin
Keep Score
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Reward good users with badges Grant auto-publish permissions to prolific users (no
review necessary)
Ban abusive users from participating
Sample Badge/Reward SchemeUser Profile w/ Badge
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Add Assignments asking for specific posts
Create Alerts for breaking news Advertisers sponsor Assignment to generate content Create Assignment to run contests
Current Assignment Content Report
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Local Business Sponsorship of an Assignment
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Email - Text - Facebook - Twitter
Comment on Contributions with photos/videos Easily republish Contributions on company social
marketing properties
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Link Back to Web Gallery
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Management Console
Users monitored and rewarded All content reviewed then published Build location & category schemes Create assignments
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Plug and Play Content - Repurposing for Your Sites
Widgets Easy to Configure - type of content, time submitted Dynamic - instant updates upon approval Branding - add new content stream other sites
RSS Pull content directly into existing website Instant content upon approval Branding - add new content stream to other sites
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Already Have an App
Launch ShareIt Mobile from existing appUsers easily add content and returnAccess from multiple pages
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Search Engine/Traffic Impacts
Web Page is a sub domain of your website
Code from analytics software placed on every new page automatically
All traffic to web gallery pages counts towards website traffic
Every contribution creates multiple pages Image/Video, Caption, Report Page
Google indexes all new pages - increased visibility in search results
Daily Press (Tribune) - Hampton, Virginia
First Three Months
850 app downloads
1850 additional pages created and indexed by Google
Increase in unique visits - 60,000
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Advertising RevenueMobile Targeted ads on smartphones
Existing media partner Location based
Web Page
Banner ad space Increased traffic = more impressions and click throughs
Location based
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Local Business Engagement - Assignments
Related Category SponsorshipAdvertiser sponsors a related web category (travel,restaurants, autos) for a pre-determined time
Promotional Assignment with branding
Event SponsorshipDesigned to be multi-advertiserFestival, Charitable EventUGC submitted from event eligible for prizes
Be There SponsorshipSubmit from on-the-scene at advertiser location to win
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Its Your Content to Reuse
Business Marketing PR Social Blogs
Legal During registration,
users agree content
submitted is yoursTechnical Many ways to repurpose
RSS Widgets APIs
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Launch and Manage
Quick to LaunchShareItMobile professionals will brand and launch yourmobile app and website in days
Easy to ManageBrowser based admin tools to manage users, posts andhierarchies
Business Class Hosting ServicesExperienced system administrators ensure 24/7 uptime
Flexible Content Re-Purposing
Use content, you own, in other websites or print pubs
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Resources
See our tour video atwww.shareitmobile.com
Daily Press Eyewitness gallery pageeyewitness.dailypress.com
Savannah.com gallery page
ushare.savannah.com
http://www.dailypress2.com/eyewitnesshttp://www.dailypress2.com/eyewitnesshttp://www.dailypress2.com/eyewitnesshttp://www.dailypress2.com/eyewitnesshttp://www.shareitmobile.com/http://www.shareitmobile.com/ -
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Thank You
Philip Kessler757.204.6400 [email protected]
http://www.shareitmobile.com/http://www.shareitmobile.com/mailto:[email protected]:[email protected]