User Generated Content & Basketball

Nereide CrisologoLauren D’Elia

Lissette Martinez

Priya Patel Danielle Tsimberg

There are three levels of communication. The age of Web 2.0 accesses the second & third level

Lissette Martinez Nereide Crisologo

First Level

• Company controlled message

Second level

• Customers provided ability to give feed back

Third Level

• Peer to peer

Saeks, F. (2011). Social media: Has it lived up to the hype? Franchising World, 43(1), 12. http://search.proquest.com/docview/848700153

There are several outlets for user generated content

Lauren D'EliaNereide Crisologo

Average digital content in American household is on an upward trend, ever since Web 2.0 was introduced.

Lauren D'EliaSource: http://www.smartbitsmag.com/Visionsfor2009.html

Facebook reaches a wide audience and is the second most popular site according to Alexa

Source:http://thechrisvossshow.com/amazing-2011-facebook-stats-facebook-takeover-of-our-daily-lives/http://www.alexa.com/siteinfo/facebook.com#

Lauren D'EliaNereide Crisologo

Facebook is the most popular UGC driven website.

Source:http://thechrisvossshow.com/amazing-2011-facebook-stats-facebook-takeover-of-our-daily-lives/Lauren D'Elia

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• 40% - Increase of local businesses using Facebook in the last year

• 37% - of MerchantCircle’s respondents say social media has proven to be highly effective.

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User Generated Content is becoming a popular choice for local businesses

"Social Media Marketing Up 40% among Local Businesses." Informationweek - Online (2011):. ABI/INFORM Global. Web. 25 Feb. 2011.

Companies seek help with managing their social media

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NBA and User Generated Content

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NBA has achieved success enabling user generated content

–45% increase the number of video viewers on nba.com to more than a billion views from 2008-2009

• Increase in TV audience due to “must see updates” and reminders

Nba.com now has fans following throughout the entire year instead of only for the season.

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Sauer, Patrick J. NBA Effectively utillizes social media to connect with fans. <http://www.fastcompany.com/magazine/150/give-and-go.html>

The NBA allows each team to the freedom to create their own web

content, other leagues have stricter policies.

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“Kramer, Staci D. “New NFL policy limits social media use on game days.” Aug 31, 2009. <http://paidcontent.org/article/419-new-nfl-policy-limits-social-media-use-on-game-day/>

• NFL league policy allows social media usage by players, coaches, and football operations personnel for up to 90 minutes before kickoff , and after media interviews

• Policy also prohibits play-by-play description of NFL games in progress

All NBA teams have a minimum of five user generated content attributes on their websites

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5 Attributes

6 Attributes

7 Attributes

8 Attributes

9 Attributes

10 Attributes

11 Attributes

12 Attributes

13 Attributes

0 1 2 3 4 5 6 7 8 9Number of Teams

All NBA teams have the “TV companion” which allows fans to chat during the entirety of a game

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Sign in through Facebook, Twitter , or Bulls Connect

Access to chat allowed through link to Facebook, Twitter,

or Team specific fan social network login

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Bulls.com is one of eight team websites that allows comments

Contests and Sweepstakes is a popular attribute on NBA team websites

Daniel Tsimberg Nereide Crisologo

Lissette Martinez Nereide Crisologo

Some NBA teams have a separate network for fans to interact

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Top teams ranked by Alexa do not have high Social Media activity, except the top two teams: Lakers and Bulls

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Lakers

Bulls

Jazz

Mavericks

Rockets

0 5,000,000 10,000,000

8,082,273

1,418,220

237,775

402,571

299,353

Total Facebook Twitter

http://www.sportsfangraph.com/

Popularity on Facebook and Twitter not always reflective of high website traffic

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Lakers

Celtics

Heat

Bulls

Cavaliers

0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000

8,082,273

3,490,110

1,695,094

1,418,220

690,773

Total Facebook Twitter

1

10

19

2

6

Rank based on Alexa

http://www.sportsfangraph.com/

Bottom Alexa NBA-Memphis

Grizzlies

Priya Patel

Top Alexa NBA-LA Lakers

- No Alexa Rank Provided

- Alexa Rank

-Podcast-Personal Page

- Contest

nba.com/grizzlies/dance/dance-index.html

http://my.lakers.com/web/lakers/home

alexa.com/siteinfo/lakers.com

facebook.com/losangeleslakerstwitter.com/lakersfacebook.com/MemphisGrizzliestwitter.com/memgrizz

Lakers interact with fans, Grizzlies speak at fans.

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Nereide Crisologo

Big Ten Basketball & User Generated Content

Big Ten Basketball team websites did not have their own domain

• Alexa ranking based on university athletic department main page

1. Illinois Fighting Illini2. Purdue Boilermakers 3. Michigan Wolverines 11. Ohio State Buckeyes

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Northwestern Wildcats

Michigan State Spartans

Penn State Lions

Univeristy of Minnesota Golden Gophers

Ohio State Buckeyes

University of Wisconsin Badgers

Purdue University Boilermakes

Univeristy of Illonois Fighting Illini

Indiana University Hoosiers

University of Iowa Hawkeyes

0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000

Total Twitter Facebook

5

91

2

4

11

6

7

8

10

Rank based on Alexa

Popularity on Facebook and Twitter not always reflective of high website traffic

Effective User Generated content is more than use of Facebook & Twitter

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• There are other user generated content attributes that are not being used! Video/Photo Sharing Question & Answer Comments/Feedback

“Drive powerfully relevant traffic, more leads, and sells”. Social Media Marketing. http://www.socialmediamarketing.com/eBook.pdf

High Website traffic

Works Cited Bianca Bosker . Twitter User Statistics Revealed Published: April, 2010http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.html Bughin, Jacques R. “ How Companies Can Make the Most Out of User-Generated Content” Published August, 2007https://www.mckinseyquarterly.com/How_companies_can_make_the_most_of_user-generated_content_2041#

Decker, Sam. "4 Unexpected Benefits of User-Generated Content | ClickZ." ClickZ | Marketing News & Expert Advice. BuddyMEdia, 10 Aug. 2011. Web. 25 Feb. 2011. <http://www.clickz.com/clickz/column/1725569/unexpected-benefits-user-generated-content>.

Furgison, Alison. “Taking Advantage of User-Generated Content Sites” Published March, 2009http://www.dirjournal.com/articles/taking-advantage-of-user-generated-content-sites/ Hayes,Gary and Papworth, Laurel. The Social Media Campaign. Published 2008

Khanra, Malobika and Biswas, Debarshi. “User-Generated Content: Embracing Social Networking to Deliver More Engaging Technical Documentation” Published: April, 2010http://uxmatters.com/mt/archives/2010/04/user-generated-content-embracing-social-networking-to-deliver-more-engaging-technical-documentation.php

Kramer, Staci D. “New NFL policy limits social media use on game days.” Aug 31, 2009. http://paidcontent.org/article/419-new-nfl-policy-limits-social-media-use-on-game-day/

Perez, Sarah.“4 Ways Companies Use Twitter” Published March, 2009http://www.readwriteweb.com/enterprise/2009/03/4-ways-companies-use-twitter-for-business.php

Works Cited Saeks. "Social Media: Has Is Lived up to the Hype?" Franchising World (2011). ABI/Inform Global. Web. 24 Feb. 2011. <http://search.proquest.com/docview/848700153>.

Sauer, Patrick. "NBA Effectively Utilizes Social Media to Connect With Fans | Fast Company." FastCompany.com - Where Ideas and People Meet | Fast Company. 1 Nov. 2010. Web. 25 Feb. 2011. <http://www.fastcompany.com/magazine/150/give-and-go.html>. Scalebook.net writers. “ Activities related to UGC” Published August, 2009http://blog.scalebook.net/ Stock, Kyle. "A Bakery Gets Sweet Returns From Social-Media Blitz - WSJ.com." Business News & Financial News - The Wall Street Journal - Wsj.com. Wall Street Journal, 14 Feb. 2011. Web. 25 Feb. 2011. <http://online.wsj.com/article/SB10001424052748704723104576061900588958180.html?KEYWORDS=A Bakery Gets Sweet Returns From Social-Media Blitz>. “Top 15 Popular Web 2.0 Websites” The eBiz Knowledge Base. February, 2011http://www.ebizmba.com/articles/web-2.0-websites Voss, Chris “Facebook Takeover of our Daily Lives” Published January, 2011http://thechrisvossshow.com/amazing-2011-facebook-stats-facebook-takeover-of-our-daily-lives/