User Experience? What is it?

User ExperienceWhat is it?

User Experience, Uh!?

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Why shall we talk about this?

Breaking the Acronym Myth

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#UX

#TMTLAS...?

#WEM

#CXM#WCXM

#UXP

#UXMCustomer

Experience

ManagementEm

ploye

e

Expe

rience

Manag

emen

t

User ExperiencePlatform

... let’s simply speak User Experience!

#CMS

#wcm

#Death By Tla

UX Starts with Users

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You should know your users

An example of a Persona Gallery

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How accurate is our gallery?

Partn

ers Custom

ers

Others

John, IT Architect Catherine, CMO

Jenny, Account Manager

Greg, DeVeloper

Sophie, Dicital Consultant

Jack, Project Manager

Kathy, Online Marketer

Steve, CIO

Jack, Freelance Editor

Kim, CTO

ref: Oyvind Solstad

How to get to know your users?

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The USER is always RIGHT

Nick Finck & Raina Van CleaveFirst Commandment


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The USER is always RIGHT

Nick Finck & Raina Van CleaveFirst Commandment The USER doesn’t always

know what is RIGHT

Translated fromSteve Jobs

Steve says

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You�� can't�� just�� ask�� customers�� what�� they�� want�� and�� then�� try�� to�� give�� that�� to�� them.��

By�� the�� time�� you�� get�� it�� built,�� they'll�� want�� something�� new.

Tell them what they need,Not what they want!

by Nick Finck & Raina Van Cleave

How to get in touch with your users?

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Try to live in their skin for a while

Or at least show some empathy...

In our eZ worldResearch

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Takeaway:

Understanding your usersis an Art,not an exact science!

Partn

ers Custom

ers

Others

John, IT Architect Catherine, CMO

Jenny, Account Manager

Greg, DeVeloper

Sophie, Digital Strategist

Jack, Project Manager

Kathy, Online Marketer

Steve, CIO

Jack, Freelance Editor

Kim, CTO

UX Starts with Users ...

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You should know your users

... & ends with Experience

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What Experience Means in 2010-2020?

It’s about multi-channel & multi-screen

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It’s about the Customer journey across all channels

Rick Harris - customerfaithful.com

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It’s about Cutting Edge

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It’s about the Web 3.0 (Wow), the Semantic one

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It’s about the Internet of things

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But remember, when it comes to Experience

Less is More!

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Why does it matter?

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What business are you really in?

We try to keep in mind when revisiting the eZ Publish UIInspirations

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•euueueoueo•ueouoeeuoeuo

Have you heard about Marketing Myopia?*

*Read the Marketing Myopia - Harvard Business Review

Don’t let your product dazzle you

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Focus on the Usernot the Product!

The�� railroads�� did�� not�� stop�� growing�� because�� the�� need�� for�� passenger�� and�� freight�� transportation�� declined.�� ...They�� let�� others�� take�� customers�� away�� from�� them�� because�� they�� assumed�� themselves�� to�� be�� in�� the�� railroad�� business�� rather�� than�� in�� the�� transportation�� business.

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A Positive Experience brings

LoyaltyTrustCredibilityProfitabilityIntention of Purchase Intention to ReturnUser SatisfactionWord of Mouth

h"p://www.experiencedynamics.com/store/posters/importance-‐user-‐experience-‐poster

http://www.experiencedynamics.com/store/posters/importance-user-experience-poster






How to Get There

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Hints to create the best User Experience

How could we know for sure?

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It’s a moving Target,Don’t think you’ll get there immediately!

Rule 1:•You’ll need to iterate

to get Closer!

That is exactly what you might think Would you bet on the hole-in-one?

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Reminds us of something?

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And now? Rings a bell?

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What about eZ UX?

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The process of revisiting the eZ Publish UX

The shoemakers’ children should not walk barefooteZ Publish 5 deserves a Great Experience for All

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CustomersExperience

Developersexperience

Editorsexperience

What about the Customer’s Experience?

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Well, they have different tastes!

What about the Editor’s Experience?

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Take away... easy and fast!

What about the Developer’s Experience?

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Well, they ARE different!

Our magic formulaKey Drivers for eZ Publish UX

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Cross Device &Multi Screen

User Centric Build Applications as much as Websites

Best-In-Class Extensibility Flexible for

end-users

Wysiwyg�� is�� now�� WysiwygSThere�� is�� not�� anymore�� one�� single�� GET�� but�� many

Just�� because!

Good�� User�� eXperienceplace�� users�� first!

Because�� you�� can�� solve�� any�� unplanned�� requirements�� with�� eZ�� and�� this�� must�� remain�� what�� makes�� us�� different...

One�� size�� doesn’t�� fit�� all,look�� at�� workflows�� for�� instance.

A Platform for User Experience

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What should we expect?

You have to learn about your Target Group

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• ,,,

The platform should help you!

No Boundaries for your(!) Business Model

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technology should never constraint you business

Multi-channel by Design

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Any content on any device

Support Mega-Trends

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mobile first, touch first, responsive design...

the iA Web trend map

With all the Freedom to Create Your Own!

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Thanks to commercial open source

Source - SourceNinja

Key Takeaway

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Technology will take you there, but it won’t withoutmethodologyand processes and strategy.

So...

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What is User Experience?

Tweet the answer #ezpublish #ezsummit

User Experience? What is it?

Technology

Transcript of User Experience? What is it?