What is User Experience
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Transcript of What is User Experience
WHAT ISUSER EXPERIENCE?Pradeep NayarDec 16, 2011
ABOUT ME
• User Experience Principal at Tribune Company, Chicago
• Worked on several websites, web apps, mobile websites,
iPad/iPhone/Android/Win 7 phone & tablet apps
• 1999: Graduated with a B.E (Computer Science)
• 2002: Gradated with a M.S (Computer Science)
• Worked as a back-end Java developer
• Moved to front-end (Ajax) development
• Stumbled upon this thing called “User Experience”.
• Obsessed about product design, user interfaces and solving problems
@designonmymind
TOPICS I WILL COVER...
• What is USER EXPERIENCE?
• Core UX principles
• What is User-Centered Design?
• Parts of UX
• Some examples
• How do you get in to the field of UX?
WHAT ISUSER EXPERIENCE?
UX is the art & science of making better products for consumers.
UX is the art & science of making better products for consumers.
UX is the art & science of making better products for consumers.
UX is the art & science of making products, systems or services for consumers that are usable, useful and enjoyable.
UX is the art & science of making products, systems or services for consumers that are usable, useful and enjoyable.
Don NormanCoined the word “User Experience” in the 90s
UX PRINCIPLE #1
Know your user.
Developer Consumer
Business Owner
I have an idea!
Developer Consumer
Business Owner
Developer Consumer
Business Owner
• Business goals• How to make $$$$
Gives requirements
Developer Consumer
Business Owner
• Business goals• How to make $$$$
• Code reusability• Maintainability
Gives requirements
Developer Consumer
Business Owner
• Business goals• How to make $$$$
Develops product
• Code reusability• Maintainability
Gives requirements
Developer Consumer
Business Owner
• Business goals• How to make $$$$
What the %&^%!?
• Code reusability• Maintainability
Gives requirements
Developer Consumer
Business Owner
• Business goals• How to make $$$$
Develops product
Who focuses on the consumer?
• Code reusability• Maintainability
Gives requirements
Developer Consumer
Business Owner
• Business goals• How to make $$$$
Develops product
• Code reusability• Maintainability
Gives requirements
Developer Consumer
Business Owner
• Business goals• How to make $$$$
UX Professional
Develops product
• Consumer needs• Bridges consumer needs,
business goals & technical feasibility
UX Professional
• Code reusability• Maintainability
Gives requirements
Developer Consumer
Business Owner
• Business goals• How to make $$$$
Develops product
Business Goals
Technical Goals
FIND THE SWEET SPOT
User Goals
UX
UCD - USER CENTERED DESIGN
UCD is the art & science of making products around the consumers.
UX PRINCIPLE #2
Never assume your user needs.
Aren’t we consumers too?Not Always.
Aren’t we consumers too?You have a vested interest in the product.
PARTS OFUSER EXPERIENCE
{UX
User Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
PARTS OF UX
PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
• Surveys• User Interviews• Competitive Analysis
PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
• Content Inventory• Copy writing
PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
• Site maps• Wireframes• User Flows
PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
• User Flows• Prototypes
PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment • Usability Testing• Cognitive walkthrough• Heuristic Evaluation
PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment• Design Mockups• Style Guides
PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
PRODUCT DEVELOPMENT CYCLE
DiscoveryUser Research
Content Strategy
InformationArchitecture
Usability Engineering
Visual Design
Interaction Design
Definition
Development
Deployment
• Site Metrics• Surveys• User Interviews
UX IN PRACTICE
HOW DO YOU GET IN TO UX?
• Consider incorporating UX in your projects.
• Read about it (Books, Blogs, Podcasts, Videos)
• Higher education (Masters, Certifications from HFI)
Thank You :-)