We Are What They See: Interpersonal User Experience, #psuweb13
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We Are What They See Interpersonal User Experience
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UX today has mastered the art of sprawl. Interactions with our institutions, our brands, and our marketing and communication take place on myriad devices, anywhere in the world, and at any time. The sum of these interactions forms an interpersonal identity, telling the larger story of what we stand for and why we matter. In a culture where there is no longer a battle – and increasingly less distinction – between the web and the real-world, this presentation explores how the experiential expectations of our constituents has turned fluid and why an integrated approach to your college or university's marketing and communication can impact and enhance overall user experience. Presented with Joel Goodman.
Transcript of We Are What They See: Interpersonal User Experience, #psuweb13
We Are What They See
Interpersonal User Experience
Mallory WoodmStoner
@mallorywoodmStoner.com
Joel G GoodmanAustin • Chicago • St Louis • SoCal
@joelgoodmanbraverymedia.co
Why does this matter?
Admissions
Bursar
Student Life
Financial Aid Advising
Alumni
Academics
Why does this matter?
Admissions
Bursar
Student Life
Financial AidAdvising Alumni
Academics
Why does this matter?
Bursar
Student Life
Financial AidAdvising Alumni
Academics
Admissions MYUNIVERSITY
UX is about the emotional connection.
- aarron walter
“Emotional experiences make a profound impact on our longterm memory.”
Why does this matter?
Our friend maslow
user Experience
hierarchy of needs.
user Experience
hierarchy of needs.
user Experience
hierarchy of needs.
FUNCTIONAL
RELIABLE
USABLE
PLEASURABLE
user Experience
hierarchy of needs.
FUNCTIONAL
RELIABLE
USABLE
PLEASURABLE
user Experience
hierarchy of needs.
FUNCTIONAL
RELIABLE
USABLE
PLEASURABLE
user Experience
hierarchy of needs.
FUNCTIONAL
RELIABLE
USABLE
PLEASURABLE
user Experience
hierarchy of needs.
FUNCTIONAL
RELIABLE
USABLE
PLEASURABLE
user Experience
hierarchy of needs.
FUNCTIONAL
RELIABLE
USABLE
PLEASURABLE
user Experience
hierarchy of needs.
FUNCTIONAL
RELIABLE
USABLE
PLEASURABLE
user Experience
hierarchy of needs.
FUNCTIONAL
RELIABLE
USABLE
PLEASURABLE
Delight Constituents
Lifetime Engagement Management
Prospect Do I know you?
Open You have my attention.
Inquiry I want to know more.
Visitor We should see more of each other.
Applicant I swear, I'm only seeing you.
Enrollee No really, I'm yours.
Matriculant I can't imagine being without you.
Lifetime Engagement Management
Graduate I laughed, I cried, you changed my life.
Recent Alumnus The world is hard. I need your help.
Alumnus We used to be so close.
Donor You've done so much, I want to return the favor.
Bequest I want others to have this relationship.
Lifetime Engagement Management
Lifetime Engagement Management
Lifetime Engagement Management
Creating Positive Emotion: Admissions
Creating Positive Emotion: College of William and Mary
Creating Positive Emotion: Marketing
Creating Positive Emotion: College of William and Mary
Creating Positive Emotion: Advancement
Creating Positive Emotion: Johns Hopkins University
Creating Positive Emotion: Rensselaer Polytechnic Institute
Creating Positive Emotion: Nazareth College
We Are What They See
Interpersonal User Experience
