USER EXPERIENCE DESIGN - Red & Yellow...User experience design is the process of enhancing the...
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CAREER BOOSTING SHORT COURSE USER EXPERIENCE DESIGN Enhancing user experience across digital channels results in improved commercial outcomes Red & Yellow has been teaching business leaders to think creatively since 1994
Transcript of USER EXPERIENCE DESIGN - Red & Yellow...User experience design is the process of enhancing the...
CAREER BOOSTING SHORT COURSE
USER EXPERIENCE DESIGNEnhancing user experience across digital channels results in improved commercial outcomes
Red & Yellow has been teaching business leaders to think creatively since 1994
Duration: 10 weeks
Time commitment: 8-10 hours / week
A highly respected Red & Yellow Certificate
Cost: R13 500 *payment plans available
THE COURSE DETAILS
User experience design is the process of enhancing the pleasure a person feels
when interacting with a product or service – specifically online. This custom-
developed 10-week course will help you understand why it’s important, the
basic principles of UX, and the different roles it plays. It will give you the tools,
tactics and techniques to build a user-friendly website interface, structure
content in a way that makes sense to your users, and understand how users
think and behave to inform your design.
CAREER BOOSTING SHORT COURSE
Who should take this course? • Digital marketers
• Aspiring/current web
developers/designers
• Content managers
• Marketing strategists
• UX practitioners
• Anyone seeking UX skills to improve
customer experience
• Anyone fascinated with the discipline of
UX design
• If you’re involved in, or developing, an
eCommerce business
What you’ll learn• Understand why designing with the
user in mind is so critical
• Craft user-friendly websites that
delight, rather than frustrate
• Integrate UX into everything you do
online and create digital experiences
that make customers react positively to
your brand
• Design interactions that will lead to
higher affinity and conversions
• Understand aspects of human-
computer interaction. And how
functionality needs to adapt across
devices and channels to ensure optimal
user satisfaction
USER EXPERIENCE DESIGNA word from our Alumni...
This is a highly beneficial course for
anyone creating digital elements to be
used by the public. Having good UX can
improve experiences, sales, and sentiment.
- Amy Caryn Meyer, CBR Marketing
The content is useful and provided a solid
introduction to User Experience (UX).
- Kate Bailey, Woolworths
MODULE 1: INTRODUCTION TO USER EXPERIENCE
• Explain what UX means, and identify good and bad examples of it in the real world and online
• Justify why UX is important to any business and project
• Grasp the fundamental principles of good UX design
• Explain where UX fits into the lifecycle of a project – in other words, when it should be
planned and implemented
• Define and distinguish the various roles that form part of the UX industry
MODULE 2 : UNDERSTANDING THE USER
• Explain with confidence some of the key concepts and terms in user research
• Research the business you’re working with to analyse what UX considerations are most
applicable
• Understand how to research and interpret data
• Know how to define the target audience and tailor the experience for their specific needs
• Take into account technology factors when developing your UX strategy
• Synthesise and transform your raw data into actionable material
MODULE 3 : INFORMATION ARCHITECTURE• Understand how people find things on websites
• Develop an information architecture for a website
• Analyse content and design a content strategy
• Build a sitemap that factors in navigation, search and functionality
How it unfolds... This 10-week course covers what UX is, why
it’s important, the basic principles, the different roles and the
understanding of what drives human behaviour. Learn how to create
digital experiences that make customers more likely to react positively
to your brand, and increase efficiency and positive outcomes.
THE LEARNING JOURNEY
Aligned with the real world: courses are developed in response to market needs or skills gaps brought on by this rapidly-changing world.
Relevant: we collaborate with industry experts to ensure the content is relevant, value-adding and delivers real-life learnings and practical applications.
A great learning experience: course material is enriched with exclusive videos, live tutorial sessions with knowledgeable humans, and interesting case studies that bring the theory to life,
Complete with real humans who have your back: there is a team committed to supporting you, and providing deeper subject-matter expertise.
We develop online courses that are:
THE LEARNING JOURNEY CONTINUED...
MODULE 4 : WEB DESIGN
• Devise a style guide
• Understand the relationship between visual design and usability
• Identify the components of web development, and how they factor into the process
MODULE 5 : BUILDING THE INTERFACE
• Develop a website interface that factors in UX, conventions and interaction design
• Create a wireframe and prototyping tools
• Build forms that best deliver on the desired outcome
• Write content that answers both search engine optimisation and user needs
MODULE 6 : UX IS MOBILE
• Explain the importance of global trends happening in mobile today
• Design user experiences that meet the needs of mobile audiences
• Have a firm grasp of the essential principles when designing for mobile
• Create applications that work seamlessly and effectively on mobile device
MODULE 7: UX Testing
• Justify the importance of user-testing for every project
• Understand and manage the people involved in user-testing properly
• Conduct a clearly structured and useful user test
• Choose the right methodologies for your user-testing needs
• Summarise, communicate and implement the results of your user-testing
MODULE 8: RESEARCH PROJECT
Weeks 8 & 9 are for the research project where you’ll delve into wireframing and
protyping a digital application with best UX principles in mind.
Included:quick quizzes,
practical assignments & live sessions
to help you along the way.
Learn from leading experts and key course contributorsTogether with prolific industry input and our
smart education team, we’ve designed an original,
21st Century relevant course.
Meet the course creator
Dean Henning - Red & Yellow Senior lecturer
Dean has a Master of Arts focused primarily on the area
of computer-based education using online tools, with a
first-class pass in Human Computer Interface Design.
He has done a gazillion courses in UX Design Techniques,
and is particularly proud of developing an NQF7 Advanced
Diploma in User Centred Design – approved by the Council
on Higher Education – which Red & Yellow offers as a one-
year full-time programme.
Weekly assignments build on each other (scaffold). Together with the
final research project, the outcome will be a new set of skills and the
know-how to implement immediately.
(Voilà - a beautiful new skill mastered!)
Creative Thinking Critical
Thinking
Persuasion
Mindfulness
Social Intelligence
The reality is that AI and robots will replace many of the jobs we know
today. The likes of NASA and Google are already ahead of the game in
their early recognition of the importance of ‘soft’ skills.
Our courses and programmes are designed to prepare humans for this
unknown world, by combining topic-specific knowledge and know-how,
as well as a selection of the 10 uniquely human skills we’ve identified
that will set us apart from ‘robots’:
Learning you won’t get anywhere else!
*UNIQUELY HUMAN SKILLS
Leadership
Empathy
Conflict resolution
Critical thinking
Adaptability
Creative thinking
Social intelligence
Persuasion
Negotiation
Mindfulness
OUR HUMAN TOUCH
Uniquely Human Skillskey to this course:
+
SarahFadlar
Vuyani Kelly Zubeida
Phakamisa
A dedicated team available on email, phone and online
forum to support, encourage and assist you.
AvantiCourse Coordination
Team Manager
THE RED & YELLOW DIFFERENCE
Our promiseAn incredible, different-from-the-norm learning experience that combines the best of ‘online’
with the best of ‘real world’ to ensure you have industry-relevant knowledge, the practical
know-how to implement, and the human skills essential for the future.
The leading benefits of online learning are time-flexibility, convenience and the ability
to study anywhere in the world. To offer the best of both worlds, we’ve transformed our
online platform into a ‘virtual classroom’ learning experience you won’t get anywhere
else - combining human interactions, input from our academic staff and industry gurus,
with all the convenience you need.
Real humans have your backThere is a team of real, live people (not bots) dedicated to getting students over the finish-line, and ensuring they have the
best, most value-adding learning experience. Our Course Coordination team are your motivational cheerleaders and there
to assist with any admin related queries. And our knowledgeable team of Instructional Designers and subject matter experts
are always available for more course specific questions.
Original, carefully-curated and relevant contentRather than opting for the easy option of “reselling” content created by others, we create our own course content to ensure
it delivers on the expectation that a Red & Yellow certificate is the mark of a genuinely competent, capable graduate who is
able to add value from day one.
ONLINE LEARNING + the ‘human touch’ you’ll only get from us
Video content + live sessions with subject matter expertsWe’ve dialed up the blended learning aspect so that you have an even more rewarding learning experience. You get to ask
industry experts all your questions and pick their brains on your challenges.
NEXT STEPS
SIGN UP NOW AND SECURE YOUR PLACE
1. Visit https://www.redandyellow.co.za/course/user-experience-design
to sign up now
2. Select “Book and pay now” to pay the full price upfront.
3. Fill out the quick registration form and pay via credit card, EFT or Snapscan
www
HAVE QUESTIONS?
Give one of our amazing Career Advisors a call at +27 872 273 283
or pop us an email [email protected]
DIARISE THIS LIFE-CHANGING DATE
Pop the start date into your calendar and get ready for 10 of the most
important life-changing weeks. We can’t wait to see what you achieve!
Get in touch +27 872 273 283
redandyellow.co.za
Follow us: @redandyellowed
The whole point of human-centred
design is to tame complexity, to turn
what appears to be a complicated
tool into one that fits the task, that is
understandable, usable and enjoyable.
- Don Norman, UX Expert
HAVE YOUR SAY
We care deeply about our students’ learning
experience, so we’ve built 3 feedback-opportunities into
the process. We look forward to
your input!Have a group of individuals you’d
like to put on this course?
We’re always keen to play a bigger role in educating more
people. So if you have a few people you believe could
benefit, we’ll find a way to make it work for all parties.
Contact: Steven Fine, Business Development Consultant
Email: [email protected]
Phone: +27 872 273 283
