Use of smart technology to reduce the …...Figure 2b. Shire Congress Posters: reducing our carbon...
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Introduction • Enabled by the rise of the mobile web, the smartphone is changing the way in which we access information. • It is estimated that use of the mobile web will exceed access via desktop computers by 2015. 1 • Tablet computers and e-readers are the latest development in this evolutionary process. • As a result, traditional print media are in decline. 2 • Healthcare professionals are early adopters of digital communication technologies. 3–5 • A collaboration between Shire Pharmaceuticals and Oxford PharmaGenesis™ Ltd explored the benefits of digital communication technologies applied to the world of medical publications via the use of quick response (QR) codes. • When scanned using a suitable app, these icons can be used to take the user to content stored on the web. • In a pilot study, delegates were directed to electronic posters (e-posters) as an alternative to printed handouts. • The intended benefit of the system was to reduce the environmental impact of poster presentations, while still allowing healthcare professionals access to the latest scientific information. • The e-poster delivery system (named Shire Congress Posters) was launched at the US meeting of ISMPP in April 2011. Scan for a demonstration of how QR codes can link to relevant videos Please note: significant data download charges may apply if you follow this link, particularly if you are an international visitor Use of smart technology to reduce the environmental impact of poster presentations Paul Farrow, 1 Fran Young, 2 Chris Rains 3 ‘E-books outsell print books at Amazon’ May 2011 2 References 1. http://mashable.com/2010/04/13/mobile-web-stats 2. http://www.nytimes.com/2011/05/20/technology/20amazon.html 3. http://www.ama-assn.org/amednews/m/2011/04/18/bsc0418.htm 4. http://mobihealthnews.com/7505/72-percent-of-us-physicians-use-smartphones/ 5. http://www.pharmaphorum.com/2010/10/12/smartphones-the-new-frontier-for-physicians/ Disclosures and acknowledgements Paul Farrow is an employee of Oxford PharmaGenesis™ Ltd. Fran Young and Chris Rains are employees of Shire Pharmaceuticals. Oxford PharmaGenesis™ provided editorial and creative design support, funded jointly by Shire and Oxford PharmaGenesis™. We would like to thank Amina Elsner, Louisa Howard, Michael Khan, Brian Scheckner and Jürgen Wiehn for support in the development of Shire Congress Posters, and Natasha Howard for research support in the development of this poster. In memory of David Lloyd-Parker. Table 1. Technical considerations Discussion • We are in the midst of a social media and digital revolution, which has huge implications for the healthcare industry and medical publishing. • Use of QR codes and the mobile web will encourage interaction and may allow poster presenters to provide additional information, build relationships and seek feedback from audiences after the congress; this could significantly increase the value of their posters. • QR links to videos (Figure 4; see note before scanning), slide presentations, author interviews (recorded or live) and feedback/discussion forums (peer review) are all possible (within the boundaries of compliance), albeit dependent on 3G-reception and wi-fi access (does Figure 4 work for you?). • Increasing use of mobile devices, lower international roaming data charges and free wi-fi access in congress centres will open up even more creative possibilities. • Development of Shire Congress Posters is an early step in the digital evolution of poster presentations. • Based on usage statistics and observation of industry uptake in 2011, there is an appetite for e-posters; Shire is now using this technology company-wide. • Industry-wide adoption will make a small but valuable contribution to reducing CO 2 emissions. • Implementation will also reduce the burden associated with logistical management of handouts. • Education (e.g. flyers in congress bags) should be considered along with replacement of handouts for e-posters to encourage positive change. 3. Download or e-mail 2. Select option 1. Scan to receive a copy of this poster, or visit www.shirecongressposters.com/517035 Figure 1. Shire Congress Posters: simple user interface and download process Vancouver Chicago Philadelphia Philadelphia Baltimore Washington Arlington ISMPP 288 km Road 1 Box 5.5 kg CO2 saved DDW 1072 km Air 1 Box 8.5 kg CO2 saved WCN 3875 km Air 5 Boxes 0 kg CO2 saved a NKF 282 km Road 1 Box 5.5 kg CO2 saved ISPOR 224 km Road 3 Boxes 15.0 kg CO2 saved Figure 2a. Shire Congress Posters: reducing our carbon footprint in North America Figure 4. Shire Congress Posters: future possibilities 1 Oxford PharmaGenesis™ Ltd, Oxford, UK; 2 Shire Pharmaceuticals, Wayne, PA, USA; 3 Shire Pharmaceuticals, Nyon, Switzerland ‘Just one year after Apple launched its first iPad tablet computer, 27% of primary care and specialty physicians own an iPad or similar device – a rate five times higher than the general population’ April 2011 3 Results • During the 3-month pilot study, Shire Congress Posters hosted 26 posters presented at nine international congresses (Figure 2). CO 2 values were calculated in consultation with Carbon Footprint Ltd (www.carbonfootprint.com). Air/Road indicates the method of transport for the majority of the journey. a Printed handouts and QR codes were both provided (therefore no carbon saving). DDW, Digestive Disease Week; ISMPP, International Society for Medical Publication Professionals; ISPOR, International Society for Pharmacoeconomics and Outcomes Research; NKF, National Kidney Foundation Spring Clinical Meetings; WCN, World Congress of Nephrology. ESCAP 1827 km Air 2 Boxes 21.0 kg CO2 saved ERA-EDTA 1038 km Air 3 Boxes 25.5 kg CO2 saved ICADHD 933 km Air 9 Boxes 76.5 kg CO2 saved EHA 90 km Road 1 Box 4.3 kg CO2 saved Prague Berlin Helsinki London Oxford Figure 2b. Shire Congress Posters: reducing our carbon footprint in Europe CO 2 values were calculated in consultation with Carbon Footprint Ltd (www.carbonfootprint.com). Air/Road indicates the method of transport for the majority of the journey. EHA, European Hematology Association; ERA–EDTA, European Renal Association–European Dialysis and Transplant Association; ESCAP, European Society for Child and Adolescent Psychiatry; ICADHD, International Congress on Attention Deficit Hyperactivity Disorder. Estimated reduction in CO 2 emissions = 162 kg Equivalent to the carbon sequestered by 4 tree seedlings grown for 10 years Windows iPad Android BlackBerry iPhone Figure 3. Shire Congress Posters: mobile device access Consideration Solution Web interface Access for users with different smartphones or no smartphone • Mobile-optimized website rather than platform-specific apps • URL provided with QR code for access from desktop computers Data download charges • Text-only system, small PDF sizes, ‘e-mail’ option as alternative to download Data protection • No personal information stored • Usage metrics only via Google Analytics Poster Size, colour and location of QR codes • 8 cm x 8 cm: compromise between optimum size for scanner apps versus use of print space • Black and white for optimal contrast • Located in title banner for visibility and at bottom right of poster for accessibility and typesetting convenience User education • App flyer developed to direct user to suitable scanner apps Research design and methods • The concept is simple (Figure 1): providing a user-friendly interface to enable delegates to access a copy of an e-poster while standing at the poster board. • Shire Congress Posters has been developed in compliance with Shire’s corporate policies and Good Publication Practice 2. • To ensure that access to posters is restricted to those who have attended the congress and poster presentation, delegates must scan a QR code or use a randomly generated six-digit identification code printed on the poster. • Availability of posters on the Shire Congress Posters website is limited to the 30 days following presentation. • The downloaded PDF must not contain the QR code or web address. • Several technical aspects have been considered to enable development of the most appropriate solution (Table 1). • 210 unique users visited the service. • Visitors came from 104 different cities (indicated by ISP), including locations in North America, Europe, Asia, Africa and Australasia. • Over two-thirds of visits were made using mobile devices (Figure 3). • Posters were downloaded or e-mailed a total of 507 times. • We estimate that use of e-posters reduced the carbon footprint associated with printing and shipping of handouts by up to 162 kg of CO 2 (Figure 2). 64.8% 27.0% 7.3% 0.6% 0.3% Abstract Objective: Use of quick response (QR) codes is increasingly common in the consumer world. When scanned using a smartphone or other mobile device these icons direct the user to web-based content. We aimed to use QR technology as an alternative to printed handouts in order to reduce the environmental impact of poster presentations, while maintaining exposure. Research design and methods: A simple cross-platform interface was developed to enable a wide variety of mobile devices to access an electronic poster (e-poster) delivery system; from here, PDF files of posters could be downloaded or e-mailed to a delegate’s account. Printed display posters incorporated QR codes; web addresses were also provided to allow access from personal computers. Results: Including launch at ISMPP US 2011, the e-poster system has now hosted 26 posters presented at nine international congresses. During the initial 3-month pilot, 210 unique users visited the system. Over two-thirds of visits were made using mobile devices; of these, 65% were from iPhones and 27% were from BlackBerry phones. Posters were downloaded or e-mailed a total of 507 times; so far, it is estimated that this has reduced the carbon footprint associated with printing and shipping of handouts by up to 162 kg of CO 2 . Conclusions: Usage statistics suggest there is an appetite for e-posters; increasing use of mobile devices and the promise of lower international roaming data charges should increase appeal further.
Transcript of Use of smart technology to reduce the …...Figure 2b. Shire Congress Posters: reducing our carbon...
Introduction• Enabled by the rise of the mobile web, the smartphone is
changing the way in which we access information.
• It is estimated that use of the mobile web will exceed access via desktop computers by 2015.1
• Tablet computers and e-readers are the latest development in this evolutionary process.
• As a result, traditional print media are in decline.2
• Healthcare professionals are early adopters of digital communication technologies.3–5
• A collaboration between Shire Pharmaceuticals and Oxford PharmaGenesis™ Ltd explored the benefits of digital communication technologies applied to the world of medical publications via the use of quick response (QR) codes.
• When scanned using a suitable app, these icons can be used to take the user to content stored on the web.
• In a pilot study, delegates were directed to electronic posters (e-posters) as an alternative to printed handouts.
• The intended benefit of the system was to reduce the environmental impact of poster presentations, while still allowing healthcare professionals access to the latest scientific information.
• The e-poster delivery system (named Shire Congress Posters) was launched at the US meeting of ISMPP in April 2011.
Scan for a demonstration of how QR codes can link to
relevant videos
Please note: significant data download charges may apply if you follow this link,
particularly if you are an international visitor
Use of smart technology to reduce the environmental impact of poster presentations
Paul Farrow,1 Fran Young,2 Chris Rains3
‘E-books outsell print books at Amazon’ May 20112
References1. http://mashable.com/2010/04/13/mobile-web-stats 2. http://www.nytimes.com/2011/05/20/technology/20amazon.html 3. http://www.ama-assn.org/amednews/m/2011/04/18/bsc0418.htm 4. http://mobihealthnews.com/7505/72-percent-of-us-physicians-use-smartphones/ 5. http://www.pharmaphorum.com/2010/10/12/smartphones-the-new-frontier-for-physicians/
Disclosures and acknowledgementsPaul Farrow is an employee of Oxford PharmaGenesis™ Ltd. Fran Young and Chris Rains are employees of Shire Pharmaceuticals. Oxford PharmaGenesis™ provided editorial and creative design support, funded jointly by Shire and Oxford PharmaGenesis™. We would like to thank Amina Elsner, Louisa Howard, Michael Khan, Brian Scheckner and Jürgen Wiehn for support in the development of Shire Congress Posters, and Natasha Howard for research support in the development of this poster. In memory of David Lloyd-Parker.
Table 1. Technical considerations
Discussion• We are in the midst of a social media and digital revolution, which has huge implications
for the healthcare industry and medical publishing.
• Use of QR codes and the mobile web will encourage interaction and may allow poster presenters to provide additional information, build relationships and seek feedback from audiences after the congress; this could significantly increase the value of their posters.
• QR links to videos (Figure 4; see note before scanning), slide presentations, author interviews (recorded or live) and feedback/discussion forums (peer review) are all possible (within the boundaries of compliance), albeit dependent on 3G-reception and wi-fi access (does Figure 4 work for you?).
• Increasing use of mobile devices, lower international roaming data charges and free wi-fi access in congress centres will open up even more creative possibilities.
• Development of Shire Congress Posters is an early step in the digital evolution of poster presentations.
• Based on usage statistics and observation of industry uptake in 2011, there is an appetite for e-posters; Shire is now using this technology company-wide.
• Industry-wide adoption will make a small but valuable contribution to reducing CO2 emissions.
• Implementation will also reduce the burden associated with logistical management of handouts.
• Education (e.g. flyers in congress bags) should be considered along with replacement of handouts for e-posters to encourage positive change.
3. Download or e-mail
2. Select option
1. Scan to receive a copy of this poster, or visit www.shirecongressposters.com/517035
Figure 1. Shire Congress Posters: simple user interface and download process
Vancouver
Chicago Philadelphia
Philadelphia
Baltimore
WashingtonArlington
ISMPP288 kmRoad1 Box5.5 kg CO2 saved
DDW1072 kmAir1 Box8.5 kg CO2 saved
WCN3875 kmAir5 Boxes0 kg CO2 saveda
NKF282 kmRoad1 Box5.5 kg CO2 saved
ISPOR224 kmRoad3 Boxes15.0 kg CO2 saved
Figure 2a. Shire Congress Posters: reducing our carbon footprint in North America
Figure 4. Shire Congress Posters: future possibilities
1Oxford PharmaGenesis™ Ltd, Oxford, UK; 2Shire Pharmaceuticals, Wayne, PA, USA; 3Shire Pharmaceuticals, Nyon, Switzerland
‘Just one year after Apple launched its first iPad tablet computer, 27% of primary care and specialty physicians own an iPad or similar device – a rate five times higher than the general population’
April 20113
Results• During the 3-month pilot study, Shire Congress Posters hosted 26 posters presented at
nine international congresses (Figure 2).
CO2 values were calculated in consultation with Carbon Footprint Ltd (www.carbonfootprint.com). Air/Road indicates the method of transport for the majority of the journey.
aPrinted handouts and QR codes were both provided (therefore no carbon saving).
DDW, Digestive Disease Week; ISMPP, International Society for Medical Publication Professionals; ISPOR, International Society for Pharmacoeconomics and Outcomes Research; NKF, National Kidney Foundation Spring Clinical Meetings; WCN, World Congress of Nephrology.
ESCAP1827 kmAir2 Boxes21.0 kg CO2 saved
ERA-EDTA1038 kmAir3 Boxes25.5 kg CO2 saved
ICADHD933 kmAir9 Boxes76.5 kg CO2 saved
EHA90 kmRoad1 Box4.3 kg CO2 saved
Prague
Berlin
Helsinki
LondonOxford
Figure 2b. Shire Congress Posters: reducing our carbon footprint in Europe
CO2 values were calculated in consultation with Carbon Footprint Ltd (www.carbonfootprint.com). Air/Road indicates the method of transport for the majority of the journey.
EHA, European Hematology Association; ERA–EDTA, European Renal Association–European Dialysis and Transplant Association; ESCAP, European Society for Child and Adolescent Psychiatry; ICADHD, International Congress on Attention Deficit Hyperactivity Disorder.
Estimated
reduction in CO2
emissions = 162 kg
Equivalent to the
carbon sequestered
by 4 tree seedlings
grown for 10 years
Windows
iPad
Android
BlackBerry
iPhone
Figure 3. Shire Congress Posters: mobile device access
Consideration Solution
Web interface
Access for users with different smartphones or no smartphone
• Mobile-optimized website rather than platform-specific apps• URL provided with QR code for access from desktop
computers
Data download charges• Text-only system, small PDF sizes, ‘e-mail’ option as
alternative to download
Data protection• No personal information stored• Usage metrics only via Google Analytics
Poster
Size, colour and location of QR codes
• 8 cm x 8 cm: compromise between optimum size for scanner apps versus use of print space
• Black and white for optimal contrast• Located in title banner for visibility and at bottom right of
poster for accessibility and typesetting convenienceUser education • App flyer developed to direct user to suitable scanner apps
Research design and methods• The concept is simple (Figure 1): providing a user-friendly interface to enable
delegates to access a copy of an e-poster while standing at the poster board.
• Shire Congress Posters has been developed in compliance with Shire’s corporate policies and Good Publication Practice 2.
• To ensure that access to posters is restricted to those who have attended the congress and poster presentation, delegates must scan a QR code or use a randomly generated six-digit identification code printed on the poster.
• Availability of posters on the Shire Congress Posters website is limited to the 30 days following presentation.
• The downloaded PDF must not contain the QR code or web address.
• Several technical aspects have been considered to enable development of the most appropriate solution (Table 1).
• 210 unique users visited the service.
• Visitors came from 104 different cities (indicated by ISP), including locations in North America, Europe, Asia, Africa and Australasia.
• Over two-thirds of visits were made using mobile devices (Figure 3).
• Posters were downloaded or e-mailed a total of 507 times.
• We estimate that use of e-posters reduced the carbon footprint associated with printing and shipping of handouts by up to 162 kg of CO2 (Figure 2).
64.8%27.0%
7.3%0.6%
0.3%
AbstractObjective: Use of quick response (QR) codes is increasingly common in the consumer world. When scanned using a smartphone or other mobile device these icons direct the user to web-based content. We aimed to use QR technology as an alternative to printed handouts in order to reduce the environmental impact of poster presentations, while maintaining exposure.
Research design and methods: A simple cross-platform interface was developed to enable a wide variety of mobile devices to access an electronic poster (e-poster) delivery system; from here, PDF files of posters could be downloaded or e-mailed to a delegate’s account. Printed display posters incorporated QR codes; web addresses were also provided to allow access from personal computers.
Results: Including launch at ISMPP US 2011, the e-poster system has now hosted 26 posters presented at nine international congresses. During the initial 3-month pilot, 210 unique users visited the system. Over two-thirds of visits were made using mobile devices; of these, 65% were from iPhones and 27% were from BlackBerry phones. Posters were downloaded or e-mailed a total of 507 times; so far, it is estimated that this has reduced the carbon footprint associated with printing and shipping of handouts by up to 162 kg of CO2.
Conclusions: Usage statistics suggest there is an appetite for e-posters; increasing use of mobile devices and the promise of lower international roaming data charges should increase appeal further.
