Unison Agency Case Studies

MAINTAINING THE SUCCESSFUL CHARACTERISTICS OF A BRAND WHILE PROVIDING A MODERN FACELIFT. UNISON BRANDING AND PACKAGING TAKES ALREADY EXISTING STRENGTHS OF A PRODUCT AND EXPOSES THEM TO THE CONSUMER.

CHALLENGEAstraZeneca, one of the world’s largest pharmaceutical companies,needed to revamp their communications, both internallyand externally. Specifically, the company needed a way to easily communicatethe benefits and requirements of its Prescription Assistance Program for Medicare patients.

SOLUTIONUnison’s engagement with AstraZeneca consisted of three majorphases. In its first stage, Unison helped to redesign internal corporate communications at AstraZeneca, debuting a new palette of presentation graphics and formats for use within the company. The new visual language introduced by Unison injected some modernity into adecades-old company. In its second stage, Unison designed “AZ&Me,”a website targeted toward Medicare patients to explain the particulars of Medicare and the Prescription Assistance Program. The site

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was designed to effectively and intuitively communicate complex information to AstraZeneca’s customers. In its third stage, Unison designed two parallel sites for AZ’s cholesterol drug, Crestor. The two sites, one targeted toward doctors and one toward consumers, demonstrated the proven results of the drug in trials and explained what symptoms and conditions Crestor could improve.

RESULTAstraZeneca was more efficient at patient outreach and education. Complex insurance policies were made understandable to patients and the personalization of the “AZ&Me” site, based on the patient’s prescription needs, made the prescription process intuitive for a key market segment that is as a whole less Internet-savvy than the population at large.

ASTRAZENECA®

ABOUT UNISONUnison delivers design, branding, interactive and strategic com-munication services to help companies develop unique and effec-tive brands. Unlike many creative-only or strategy-only agencies, Unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge.

CONTACT1010 Wisconsin Ave., NWSuite 400Washington, DC 20007

Patrice SamaraExecutive Director of Strategic Communications

P. [email protected]

CLIENT’S BRAND HAS BEEN COMPLETELY RE-DESIGNED AND BROUGHT INTO A MODERN MARKET.

CHALLENGEThe client is a Saudi company and a leading pharmaceutical pro-ducer in the Middle East. Given its ambitious expansion plans in both product mix and new market entry, the company needs an integrated approach to marketing. Re-evaluating the equity of the existing brand was a necessary first step. The client needed a plan that would be fitting of a regional leader in the pharma industry and would be a powerful presence in an increasingly competitive industry.

SOLUTIONUnison brought out the whole package for this extensive engagement. An extensive brand audit identified key areas of strength and areas where improvement was needed in communicating quality, safety, and value in the Middle East market. After engaging in a comprehen-sive review process, Unison strategists, copywriters, and designers began work on an overhaul of the Avalon name. The new brand mes-

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AVALON PHARMA brandingProduct PackagingWeb

sage and visual identity were at the heart of the re-positioning effort. The visual identity was extended to a new line of product packaging designed to communicate safety and results, while moving from the generic look of the company’s previous packaging to that of a modern global pharma company. In the engagement’s last phase, the brand strategy was carried over to a new dynamic Web presence used to market the company not just in the Gulf but around the world.

RESULTClient’s brand has been completely re-designed and brought into a modern market. Given a new strategy and more visually appealing look at all touchpoints, the company is in a much stronger position to compete in many foreign markets. The company continues to meet or exceed its ambitious growth forecasts as it reinvents itself as a valued supplier of pharmaceutical and dermatological products to individual consumers and institutional customers.

AVALoN PHARMA®





BRINGING A MESSAGE OF MIDDLE EAST PROGRESS TO THE UNITED STATES. UNISON IS PROUD TO SHARE THE GULF’S MOST OPEN CULTURE AND MARKET WITH THE REST OF THE WORLD.

CHALLENGEBetter familiarize Americans with Bahrain, its century-old friendship with the United States, and to further strengthen the region’s eco-nomic stability through free trade. Provide an up-to-date resource on news of the debate over free trade and highlight areas of impor-tance to U.S. members of Congress and U.S. business community on Bahrain.

SOLUTIONUnison created a comprehensive identity program composed of a logo and tagline (Bahrain: Gateway to the Gulf), a themed website bahrain-gateway.org designed and written advertising copy for the Hill and Roll Call publications, created a brochure for U.S. Congress on the subject of Bahrain, implemented an e-mail marketing campaign, online marketing, developed new collateral for the Embassy staff (Business cards, letter head, envelopes), and other assets t-shirts, mugs, bags, and pens.

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In September 2004 after the signing of the Free Trade Agreement in Washington DC Unison produced two high profile trade and invest-ment focused events for Bahrain in New York, NY. Please see links below for event details.

BAHRAiN®





WASHINGTON’S FINEST COMMUNITY BANK DESERVES AN EQUALLY FINE LOGO AND WEB DESIGN. COMBINING COMMUNITY AND TEAMWORK INTO ONE IMAGE.

CHALLENGECreate an entirely new brand for the soon to launch Bank of Georgetown.

SOLUTIONThe Bank’s new logo builds upon a neighborhood metaphor based on a common sight around Georgetown: the steady and rhythmic pattern of oars propelling crew shells along the Potomac.The logo, and its subsequent branding initiative, draws upon a theme of teamwork and collaboration. launch Bank of Georgetown sees itself as a neighborhood bank; one intent upon supporting the people and the busi-nesses of the community on a personal and professional level.

RESULTThe new identity achieves premium market appeal with an elegant and contemporary design that provides visual impact and serves to differenti-

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ate the Bank in a highly-competitive industry. The initial presentation likewise establishes a clear brand architecture that can adapt as the bank grows in the Washington DC metropolitan area and beyond.

BANK oF gEoRgEToWN®





FORMERLY NAMED EMEA ENTERPRISE SOLUTIONS, BROADSPAN STEPS FORWARD WITH A NEW NAME AND OUTREACH STRATEGY, DEVELOPED AND DESIGNED BY UNISON.

CHALLENGEBroadspan began its corporate operations in 2002 as EMEA Enter-prise Solutions in Doha, Qatar, where it built a solid reputation deliv-ering infrastructure technology services and consulting in enter-prise businesses. Anticipating new investments and the expansion of their operations outside of the Middle East and North Africa, the management and board of directors of EMEA decided to embark on a comprehensive rebranding effort. After a lengthy bidding process, they selected unison to craft their new image and outreach strategy. SOLUTIONTo attract a new round of investment from partners in the united States, while increasing its service and product offerings, particular-ly in the areas of physical security services, education, and training programs, Broadspan needed a more universal corporate identity that communicated the essence of their core business. EMEA wanted a new brand to convey its track record of providing customer-centric solutions for critical technological and professional services.

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RESULTunison developed a new name, Broadspan, that implies the global character of the business as well as the value of partnering with the organization. unison also developed a handsome visual identity system, complete with market collateral, and unveiled a website to herald the company’s new era of growth. Large-scale graphics and a cool color palette give Broadspan a sleek, polished look, highlight-ing the company’s key capabilities while creating a striking personal-ity that sets the stage for their new business model. Accompanying marketing collateral complement and support Broadspan’s new image, and emphasize Broadspan’s continued growth. With unison’s creative vision, Broadspan is poised to become a world-class pro-vider of technology, security, and telecommunications needs.

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ABOUT UNISONunison delivers design, branding, interactive and strategic com-munication services to help companies develop unique and effec-tive brands. unlike many creative-only or strategy-only agencies, unison’s multi-talented team of strategists, designers, writers and technical developers provides a broad, 360-degree vision of each communications challenge.




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CARBON-X: CLEAN DESIGN. FOR A CLEANER WORLD.

CHALLENGECarbon-x, a new venture based out of La Paz, Bolivia, needed a new logo and website to coincide with their official business launch. The new identity needed to stand out in a crowd as a number of business-es have flocked to the nascent carbon emission credit market created by cap and trade regulations. With the market still in its infancy, Carbon-x needed to project that it was uniquely qualified to navigate its complexities and offer the most value to their clients and partners.

SOLUTIONUnison produced a new visual identity centered around the idea of connection. The logo, a stylized carbon ring, is not only a clear allu-sion to Carbon-x’s name, but also to the element at the center of the entire cottage industry of emissions trading. The ring also signifies Carbon-x’s position as a node in the value chain of trading emissions credits, engaging with its Latin American agents, financial institu-

CARBoN-X®

tion investors, and clients. The creation of value is circular, not only economic but also environmental as market forces work to reduce emissions. As Carbon-x links emission-reducing projects with capital investors, the creation of economic value and a cleaner, safer world will continue to build upon itself.

RESULTThe new Carbon-x logo and website (launching in October 2008) reflects the unique point of differentiation Carbon-x uses to its advan-tage: an extensive network of agents in Latin America who can link global clients with only the most promising agricultural and industrial projects that will generate returns not only for financiers, but also for the world as a whole through emissions reduction.





UNISON PROVIDES AN ARRESTING, REFRESHED IMAGE FOR THE MARKET LEADER IN AN EVOLVING INDUSTRY. BLENDING HERITAGE AND LEADERSHIP WITH NEW IDEAS AND INNOVATIONS.

CHALLENGECassidy & Associates, a leader in the government relations industry for over thirty years, came to Unison looking to promote its recent work in higher education, healthcare and energy policy. In addition to showcasing these recent accomplishments, Cassidy wanted to high-light its role as a leader in the rapidly evolving field of energy policy.

SOLUTIONUnison decided to produce a documentary-style video reviewing Cassidy’s remarkable accomplishments, as well as a series of banner ads promoting the acumen of two Cassidy associates who are at the forefront of energy policy. Unison undertook an exhaustive content research and image evaluation process to develop the script and select final imagery from literally thousands of photos. A script went through numerous revisions, voiceover was recorded and the final product was developed in Flash.

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RESULTThe final result was a stunning five-minute video and a series of creative promotional banners solidifying Cassidy’s distinctive identity as a leader in both the government relations industry and the crucial sector of energy policy. The pieces provided an elegant and concise overview of Cassidy’s remarkable history and exceptional positioning for future shifts in the political landscape and reintroduced existing Cassidy clients to the firm they only thought they knew.

CASSiDy & ASSoCiATES®





A DESIGN WITH ROOM TO GROW. A COMPANY WITH FORWARD MOMENTUM. UNISON DESIGNS A UNIFORM IDENTITY FOR A MULTI-SECTOR CORPORATION EXPANDING STRATEGICALLY.

CHALLENGE Chartwell International, a multi-industry holding company which focuses on the development of natural resources, management of waste disposal, and improvement of rail transportation, wanted a unique corporate identity that would reflect the company’s vision and operational strengths.

SOLUTIONUnison created a new logo that embodies the energy, forward mo-tion and potential of the company. A circular logo composed of two arrows in blue and green, the motif embodies continual motion and an environmental perspective. In addition, Unison created an easily navigable website which reflects the expertise of the company, with a vibrant color scheme and eye-pleasing layout.

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RESULTChartwell’s new logo and website creates presence in its industry and offers increased accessibility to the general public and enhances Chartwell’s prospects for growth and expansion.

CHARTWELL®





WISDOM, BLENDING INTELLIGENCE AND EXPERIENCE: THE FUNDAMENTALS OF A STRONG PRIVATE EQUITY FUND. UNISON CREATES A NEW ELEGANT AND CONFIDENT IDENTITY.

CHALLENGE Coba Capital, LP , a limited partnership private equity fund that invests globally in small- to medium-sized businesses, came to Unison with the task of creating a brand identity that represented and emphasized the capabilities and strengths of the firm.

SOLUTIONUnison delivered a clean and simple design for Coba that established and brought forth the firm’s wisdom and experience in an elegant and understated way. The new Coba logo flowed from the Russian word “coba” meaning “owl,” as a symbol of Coba’s sage investment phi-losophy. This theme was carried forward through a Unison-designed dynamic website at www.cobacapital.com with intuitive navigation and rich in vibrant red tones that further emphasized the firm’s energy and strength. The brand identity both captures the viewer’s attention while exuding elegance and intelligence.

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RESULTSThe resulting new brand identity and website keeps up with Coba’s rapid ascent in the highly competitive private equity field, allowing them to gain recognition while putting forth an image of strength.

CoBA CAPiTAL®





GLOBAL REACH, LOCAL IMPACT. UNIQUE AND VISIONARY CONSTRUCTION PROJECTS FOR DIVERSE COMMUNITIES. UNISON BUILDS A BRAND AND SITE FROM THE GROUND UP.

CHALLENGEA leading engineering, procurement, and construction company that operates on an international scale, Contrack International required Unison’s strategic and creative guidance as part of an ongoing brand consulting relationship.

SOLUTIONUnison worked to provide logo on identity services, create market-ing collaterals, and launch a fresh, dynamic website. The holistic approach offers Contrack increased opportunities for efficiency and force within its field. Unison’s efforts serve to reposition Contrack in a manner appropriate for a company of their size and global reach.

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RESULTThe new website enables Contrack to cut across cultural, language, and geographic borders to make an impact upon the international business community.

CoNTRACK®





MESSAGE IN A BOTTLE: UNISON’S PRODUCT PACKAGING DESIGN UNCORKS A SMALL FAMILY WINERY’S POTENTIAL.

CONCEPTCorchos, a family-owned winery, needed a brand identity and pack-aging design that would stand out in a fragmented industry where wineries both large and small are competing for “cellar share.”

SOLUTIONThe Unison brand development strategy centered around the winery’s ancestral roots in northern Spain. This unique territory, with its cli-mate and soil ideal for growing wine grapes, became the centerpiece around which Unison designers found inspiration. Product packaging centered on earthy tones and clean, uncomplicated lines that gave the bottles an understated air.

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RESULTThe new Corchos-branded bottles captured the artistic spirit of winemaking. The brand pays homage to the soil where its grapes take root, while its minimalistic design maintains the degree of sophistica-tion and class required of a small family-owned wine.

CoRCHoS®





AN ARCHITECTURE AND DESIGN FIRM WITH A STRONG DESIGN PHILOSOPHY NEEDS A WEBSITE TO MATCH. UNISON PROVIDES A SITE THAT INCORPORATES BUILDING DESIGN AND CREATIVITY.

CHALLENGELaunch an improved web presence for a nationally recognized archi-tecture and design firm.

SOLUTIONunison developed coredc.com, a new site powered by Fuseon® unison’s content management solution—an intuitive, Web-based in-formation publishing system. The comprehensive web site includes in-depth illustrated case studies; an overview of the firm’s history, philosophy, leadership and scope of work; listings of CoRE clients and projects, and complete bibliography and awards documentation from the firm’s first 13 years.

The expanded size and redesigned formatting showcases CoRE’s expanded portfolio of work, which has increased from just a dozen or so images to more than 150 for viewers to enjoy and gain a better understanding of the firm’s diversity, talent, quality of work and award-wining designs.

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unison created a unique and customized format with the Cold Fusion package that will allow for in-house monitoring and updating of the site with an intuitive back-end dashboard to manage all aspects of publication. This client-managed function will bring timely sharing of news and information with CoRE’s clients, the media, professional colleagues and potential clients though new software that will easily allow for regular electronic newsletter.

RESULTThe all-new coredc.com is more representative of CoRE’s position in today’s architecture and design market. The site offers greatly enhanced capabilities in terms of online marketing, communicating with existing clients and reaching out to potential clients.

CoRE®






BRINGING THE WORD TO THE WEB: UNISON DESIGNS SITE FOR CHRIST CHURCH, GEORGETOWN

CHALLENGEChrist Church, Georgetown, an Episcopal congregation located in the heart of Georgetown, needed a new website in order to more ef-fectively communicate with its congregation and reach out to new po-tential churchgoers. The leadership of the church also needed a Web design solution that would allow them to update the site frequently without extensive knowledge of Web programming.

SOLUTIONUnison’s team of designers, strategists, and copywriters developed an entirely new Web presence for the historic Georgetown institution. The motif used for the site—from color scheme to imagery to type-faces—was chosen to reflect the reverence and austerity of Christ Church. The website opened new lines of communication between the Church and its parishioners, allowing the Church to send newslet-ters, process tithes, and host audio recordings of choral music and worship services, all online. Unison deployed its proprietary Fuseon content management system to allow the Church staff to add more information to the site quickly and easily. “Obviously when designing

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a site for a church, the key consideration is maintaining the austerity and reverence which parishioners bring to their congregation. The new site is designed to be elegant and traditional, in line with the church’s rich history, but also integrate new methods of communica-tion to strengthen the relationship between the pew and the pulpit,”said Unison creative director Julius Talvik.

RESULTWith Unison’s helping hand, Christ Church has transformed their online presence with innovative ways to reach out to their parishio-ners as well as the Georgetown community as a whole. The Unison-designed Christ Church Georgetown site, set to launch in early June 2009, will enhance the image of the Church and allow the public to find out more about Christ Church and how they can join the worship community. “Many thanks for your excellent work (and that of the Uni-son team),” said The Reverend Stuart Kenworthy, rector of of Christ Church, Georgetown.

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CHRIST CHURCH GEORGETOWN

EXPANDING AN INDUSTRY LEADER IN EVENT PLANNING REQUIRED AN INNOVATIVE AP-PROACH. UNISON PROVIDED A UNIQUE VIRTUAL TOUR THAT CRE-ATES A FUN AND EASY TO USE IN-FORMATIVE GUIDE FOR CURRENT AND POTENTIAL CLIENTS.

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CHALLENGECvent, the largest online event registration company in the US, is relied upon by over 5,000 event planners. Although already a leader in its field, Cvent wanted to broaden its audience. When Cvent developed a cutting-edge suite of event planning tools, the company sought to market its benefits via the Internet. Cvent turned to Unison for cre-ative vision and Internet expertise.

SOLUTIONIn a comprehensive effort that touched upon all of Unison’s strengths, we storyboarded, designed, and produced an engaging Flash-based module which highlights Cvent’s products in an attractive, persuasive manner through music, flash images, and narration.

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CVENT®

RESULTUnison’s work earned raves throughout the industry. “The Product Tour is a great tool for us in that it gives our customers—and potential customers—a quick understanding of all that we have to offer. It also does it in an extremely attractive way that gives those audiences a whole new perspective on Cvent and what we can do,” said Eric Eden, Vice President of Marketing of Cvent. “We couldn’t be more pleased with the result. Unison did a great job.”



GRAMMY-WINNING DUO WITH GLOBAL FANBASE NEEDS A WEBSITE TO EXTEND THEIR REACH. UNISON SITE FINDS INSPIRATION IN THE RHYTHMS AND SAMPLES OF THEIR MUSIC. A STRATEGY WORTHY OF THE TOP OF THE CHARTS.

CHALLENGEDevelop a cutting-edge, technologically improved website for the Grammy Award-winning duo Deep Dish.

SOLUTIONUnison launched the vastly enhanced deepdish.com. Unison’s creative team implemented a sophisticated design that reflects Deep Dish’s global popularity and cutting-edge style. On the technical end, the new site is powered by Unison’s Fuseon® content management solution—an intuitive, Web-based information publishing system.

Fuseon enables non-technical marketing teams at Deep Dish and affiliate companies to manage and publish up-to-the-minute event information, tour schedules, productions, photos, streaming video, audio and news announcements from any Internet-enabled location in the world. Likewise, an exclusive, secure extranet was implemented for promoters, producers and PR firms to access Deep Dish’s marketing and other digital material.

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RESULTSThe new site serves the needs of Deep Dish’s growing worldwide audience and the digital-age requirements of the artists’ expanding production business.

DEEPDiSH®





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BRANDING AND WEB SOLUTIONS FOR AN AVIATION SUPPORT COMPANY ABOUT TO TAKE OFF. COME FLY WITH US.

CHALLENGEA unique new startup approached Unison in need of a strong brand. Delta Fox aviation, an aviation services company that provides fuel-ing, maintenance, and hangar services to chartered planes, required a brand that would resonate with a higher-end customer base, while at the same time projecting the value message that became increas-ingly important with rising fuel and other air travel costs.

SOLUTIONFrom corporate identity design, to crew uniforms, even to the livery of Delta Fox’s own fleets, Unison’s design touch everything. A stylized paper plane symbolizes the spirit with which Delta Fox approaches aviation. Delta Fox’s dynamic new website takes the viewer through the clouds while presenting all the support services the company offers. The Delta Fox DFerence, meanwhile, shows how costs can be cut by using Delta Fox services to underscore the value that the company offers to its high-end individual and corporate clients, who are still very aware of travel costs.

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DELTA FoX®

RESULTWith a visually arresting new site and brand identity accompanying the peerlessly pristine facilities on the ground at Manassas Regional Airport, Delta Fox is truly poised to take flight.





UNISON BRANDING CREATES A NEW IDENTITY FOR A LEADING BUSINESS INTELLIGENCE AND RISK MANAGEMENT FIRM. IT’S A DANGEROUS WORLD OUT THERE. UNISON CAN HELP.

CHALLENGERe-brand and develop brand architecture for international risk management and security leader.

SOLUTIONDiligence’s senior management team and advisors are a who’s-who of Washington diplomatic and ex-government officials. The brand had to project the bona fides of this group while projecting a modern, current appearance. Unison elected for a classic serif, uppercase font and austere blue and silver/gray color palette that rightly imply Diligence’s strength.

A clear brand hierarchy was then developed for DME—Diligence Middle East —Diligence’s security firm doing business in high-risk areas such as Iraq and the Gulf region.

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RESULTUnison encapsulated Diligence’s authority and gravitas in an identity system that draws upon the classic without looking dated. DME is given its own look and feel while remaining resolutely within the Diligence family.


DiLigENCE®




CONTEMPORARY APPROACH TO A COMMON NEIGHBORHOOD SYMBOL. SIMPLE GRAPHIC DESIGN REDEFINES THE LIBRARY INTO SOMETHING WORTH READING ABOUT.

CHALLENGEAs part of a renovation initiative, the District of Columbia Public Library (DCPL) worked with Unison partner CORE Architecture + De-sign to revamp several of its branch buildings. As part of the attempts to redesign these spaces, DCPL engaged with Unison to create signage for four locations.

SOLUTIONLed by Graphic Designer Sara Lin, Unison created clean, structured signage through an intuitive approach. Unison recognized that sig-nage is a vital part of interior and exterior design, and that elegance would contribute significantly to the overall look and feel of the updat-ed branches. Unison provided interior signage for the Tenley-Friend-ship Heights branch, as well as updating existing exterior signage for the Anacostia, Benning, and Shaw neighborhood branches.

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RESULTSummarizing the project, Lin says, “The objectives were to create simple and elegant designs that would compliment CORE’s vision while adding Unison’s clean approach. Unison met the challenge by marrying function with style.”





A VIP EVENT CREATED BY A VIP AGENCY. UNISON AND THE US QATAR BUSINESS COUNCIL JOIN FORCES TO ORGANIZE A SPECTACULAR EVENT FOR THE DOHA DEBATES IN THE HEART OF THE U.S. CAPITAL.

CHALLENGEThe influential Doha Debates, a public forum held throughout the year to promote free speech in the Middle East, came to georgetown university on March 25th, 2009. To celebrate the first debate held in the united States, the u.S.-Qatar Business Council, along with its partner Qatar Foundation, needed to organize a spectacular event on the eve of the historic meeting. To plan and implement the gala, they turned to unison’s highly capable event management services.

SOLUTIONUnison’s talented event planning team stepped in to organize the event, held at the prestigious Newseum in the heart of downtown Washington, DC. Unison vetted and hired the caterer, valet, and secu-rity services and paid careful attention to detail, ensuring the event flowed effortlessly. Unison likewise focused on list management, guest-list augmentation, RSVP management, follow-up and reporting services. Creating the VIP list and invitations, Unison shaped a meet-ing attended by Washington’s business, political, and media elite.

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RESULTWith unison’s supreme talent in event management, the uS Qatar Business Council and the Qatar Foundation were able to throw a historic night to celebrate the Doha Debates.

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EFFICIENCY AND SOLIDITY IN INFORMATION ARCHITECTURE. EFFICIENCY AND SOLIDITY IN CORPORATE IDENTITY DESIGN. UNISON AND DFT, ALIGNED IN A COMMON VISION.

CHALLENGE Dupont Fabros Technology, Inc. (Public, NYSE:DFT), owns and oper-ates wholesale data centers where the collective bits of information of today’s Internet-based economy are housed. Theirs is a behind-the-scenes role, but one crucial to the remarkable power of the Internet. Accordingly, DFT wanted to enhance its public identity and stock exchange profile. So, they turned to Unison.

SOLUTIONUnison started with a new logo in the form of an orange three-dimen-sional cube to represent the strength and depth of DFT’s business. The precise edges of the cube and the arithmetic of the geometric shape emphasize the philosophy of efficiency and solidity in infra-structure design. With the logo designed, Unison delivered a full suite of collateral materials for internal and external audiences that further reflected DFT’s new image.

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RESULTSDFT’s dynamic and modern corporate identity matches their corpo-rate capabilities and positions the company as leaders in wholesale data center design, development and management.

DuPoNT FABRoS TECHNoLogy®





CLEAN AND EFFICIENT DESIGN IN SUPPORT OF AN ENVIRONMENTALLY SUSTAINABLE FLOORING SUPPLIER, WITH A LITTLE PLAYFULNESS ADDED IN.

CHALLENGE ecofinishes® is a leading flooring manufacturer and distributor in the Washington, DC metro area committed to environmentally friendly practices and sustainable materials. ecofinishes® ap-proached Unison to reinvent and transform its corporate identity in order to present a more unified and “green” look, and to reinforce their Earth-friendly appeal.

SOLUTIONFirst off, Unison redesigned the ecofinishes® logo, transforming the company’s unique but off-message tree frog logo into a simple, iconic leaf motif with a dash of ladybug spots. Unison then re-designed ecofinishes®’ entire line of marketing collaterals—from sample deck-boards to brochures to delivery truck panels, and more—to give ecofinishes® an ingenious polished look. Lastly, Unison revamped ecofinishes® Web site, www.ecofinishes.com,with sleek design, ef-

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ficient navigation and engaging content to improve ecofinishes’ sales efforts while always reinforcing the company’s overarching environ-mental approach. A robust database-driven online product catalogue and content management system (CMS) were integrated for seamless web publishing and content updates.

RESULTecofinishes® is now united under a distinct and on-target logo and a redesigned Web site and are planning to re-approach the market under their new identity perfectly fitted to today’s ever increasingly green-conscious flooring consumers.

ECoFiNiSHES®





TRANSLATING THE HERITAGE OF A CENTURY-OLD FAMILY CONFECTIONER TO THE NEW MEDIA OF THE TWENTY FIRST CENTURY. HOW SWEET IT IS.

CHALLENGEFounded in 1914 by the grandparents of the present owners, Edward Marc Chocolatier is an institution in Pittsburgh. Edward Marc ap-proached Unison with the challenge of revitalizing the company’s identity and extending its reach beyond the local area, while also respecting its remarkable history and traditions.

SOLUTIONUnison developed a brand experience that could compete in today’s modern markets. The website, designed in a rich, warm color scheme that accentuates the delicious perfection of their chocolates, appeals to a wide clientele. The online product catalog allows customers all over the world to purchase from Edward Marc. To reinforce the com-pany’s attention to detail and tradition, Unison chose a logo in a sleek, sophisticated script that represents the signature of the maker. The effect of the logo on new packaging creates a sense of class and charm.

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RESULTEdward Marc’s venture into online commerce facilitates the com-pany’s development and growth on a global level. The refinement of Edward Marc’s brand and website creates an impression that compli-ments the gourmet confections themselves.Post site launch Unison is in the process of developing and integrat-ing e-commerce functionality for the website.

EDWARD MARC®





HOW DO YOU CREATE A SUCCESSFUL BRAND THAT RESONATES WITH YOUR SPECIFIC NICHE SEGMENT AND ALSO GIVES STRONG BRAND EQUITY IN THE MARKET AS A WHOLE? UNISON GIVES THE ANSWER TO A LOCAL FINANCIAL SERVICES FIRM.

CHALLENGEFor Empire Financial, a home-mortgage specialist that serves a primarily Hispanic audience in the DC/Baltimore area, responding to the particular needs of clients is a primary concern. Empire sought to project this concern through a pleasing brand experience and a user-friendly website.

SOLUTIONUnison addressed the unique needs of Empire Financials’ clientele with a comprehensive response. To brand the company, Unison conceptualized a yin-yang inspired motif, composed in soothing green and blue. Hinting at the circle of life, the design associates Empire with messages of family, home, and stability. The thoughtful choice of logo emphasizes Empire’s mission to help hard-working families achieve their dreams of homeownership. In addition, Unison devel-oped a website at empirefs.com. In order to be accessible to Empire’s

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EMPIRE FINANCIAL brandingWebStationerY brochureenvironMentS

diverse audience, the website functions in Spanish and English. Unison ensured that the customer-focused website embodies Em-pire’s commitment to each and every client.After the website launch Unison designed and placed a series of ads in Hispanic focused publications. As well as designed signage for the Empire corporate office and sales centers in Maryland and Northern Virginia.

RESULTThrough Unison’s tailored solution, Empire Financial has bettered its ability to appeal to and care for its clients. The new brand and website distinguish the company as a distinctive presence in the home mortgage arena.

EMPiRE FiNANCiAL®





LOGO AND WEB DESIGN TO SHED LIGHT ON ONE OF THE WORLD’S MOST PRESSING ISSUES. UNISON AND FRIENDS ARE COMMITTED TO INCREASING PUBLIC HEALTH THE WORLD OVER.

CHALLENGEFriends of the Global Fight (Friends), the US-based advocacy group for increasing American commitment to the Global Fund to Fight AIDS, Tuberculosis, and Malaria, needed to refresh its Web image as well as redefine itself as an advocacy group unofficially connected to the Global Fund. Given Friends’ potential strategic expansions to non-Fund related activities, it is important that they have a strong presence in their own right.

SOLUTIONThe new Friends site, featuring its Unison-redesigned logo, is all about creating an impact. From vivid high-resolution video and im-ages highlighting the poverty that the Global Fund works to eradicate, to powerful testimonials and case studies of the Global Fund’s impact worldwide, the site is designed to reach policymakers, members of the media, and the general public alike.

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FRIENDS OF THE GLOBAL FIGHT

brandingWebblogneWSletterMedia kit

RESULTWith a powerful new site, including new communication techniques like blogging and social networking, Friends is able to streamline its message and focus its supporters and audiences on the plight of re-gional and global epidemics, while asserting that a future of preven-tion and protection is possible through the Global Fund.

FRiENDS oF THE gLoBAL FigHT®





THE IDOL GIVES BACK INITIATIVE SUCCESSFULLY RAISED OVER $75 MILLION TO HELP ERADICATE AIDS, TUBERCULOSIS AND MALARIA.

CHALLENGEFoxs incredibly popular primetime reality show, American idol, hosted a two-day special charity event, idol gives Back, in which Friends of the global Fight established The global Fund as one of the events main partners. gathering widespread support for an international cause required a public campaign on the Web. The global Fund needed a vital online presence for its charity services, communications and donations to generate support for the fight against AiDS, tuberculosis and malaria.

SOLUTIONunison developed a Flash-based web module - jointheglobalfund.org - that served as The global Funds main communications outlet providing educational and essential information about some of the worlds most deadly diseases. Through vibrant Flash clips and pho-tography, the Web site offers an interactive experience for visitors to learn about the epidemics and how to help.

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GLOBAL FUND Web

gLoBAL FuND

RESULTBy adding more constructive knowledge to the publics awareness of the scourge of AiDS, tuberculosis and malaria, the dynamic Web site helped spread the word in a compelling way and to further the goals of the global fight against these infectious diseases.

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REFRESHING THE WEB PRESENCE FOR A CLASSIC APPAREL COMPANY & RE-INTRODUCING THE PUBLIC TO A CLASSIC, TIMELESS BRAND.

CHALLENGEGoldToe Moretz, formed by the merger of Gold Toe and Moretz Sports, is a leading manufacturer of dress and athletic socks, under its extensive brand portfolio, including Gold Toe, PowerSox, their respective subsidiary brands, and licensed brands such as Under Ar-

mour, New Balance, Kathy Ireland, and retailer brand labels. GTM’s corporate site needed refreshing to highlight the strengths of the newly-formed company, as well as individual sites for its two major brands, Gold Toe and PowerSox.

PROCESSIn one of our most ambitious undertakings yet, Unison has revital-ized the Gold Toe Moretz image. A new corporate site focuses on the history and culture of both individual companies and highlights the differential advantages of the new merged entity. Drawing on decades of heritage and a culture uniquely obsessed with product quality, the new GTM site will showcase how the company and its products are valued components of a retailer’s supplier mix, investor’s portfolio, or consumer’s sock drawer.

On the brand side, the new goldtoe.com and powersox.com repre-sent a significant strategy shift for the company. Never before had

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GOLDTOE MORETZ Web

GTM products been offered directly through their website, but with a robust e-commerce module, GTM customers will be able to purchase straight from the company. Both sites are tailored to their unique audiences, demonstrating the comfort, fit, and durability of Gold Toe at the office, and the performance and protection of PowerSox for an active, athletic consumer. Unison’s proprietary Fuseon content man-agement system allows GTM staff to update the site with seasonal promotions and product mixes without investing in a lengthy or costly partial site redesign.

RESULTIncreased sales volume and revenue won’t be available until the new site launches in the first quarter of 2009, but the new site promises to revitalize the way consumers view their socks. From the corporate GTM site to the individual brand sites, the client will be able to point to its modern new website and offer its products, as well as its corpo-rate value proposition, in a way it never has before.

goLDToE MoRETZ®





TM

INTERNATIONAL

DRAWING ON THE PUBLIC SERVICE BACKGROUND OF ITS FOUNDERS, UNISON DESIGNS A NEW WEB PRESENCE FOR THE LEADING CONSULTING FIRM SPECIALIZING IN AFRICA AND THE CARIBBEAN.

CHALLENGEGoodWorks International came to Unison in need of a new, stronger Web presence. In designing the site Unison needed to communicate the uniqueness and differentiation of GoodWorks’ consulting and business advisory services: no other firm provides both the business acumen and regional focus of GoodWorks’ consulting services for clients in the Caribbean and Africa.

SOLUTIONThe new GoodWorks Web site - www.goodworksintl.com - reflects the firm’s international expertise and connections, technological prowess, and forward-thinking focus by closely associating Good-Works to Africa and the Caribbean through direct client case studies and powerful business imagery from those growing regions. The interactive, user-friendly site was designed and built using Unison’s proprietary, intuitive Fuseon content management system that will allow GoodWorks to retain complete editorial control over the site’s content with in-house teams.

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GOODWORKS INTERNATIONAL brandingWebbrochure

RESULTGoodWorks maintained a Web presence that was both cutting-edge in design and conventional in functionality to give its staff the premier method to project its image to the world and clients, both current and prospective, at a low cost. Even without a full-time Web special-ist GoodWorks was able to keep their site up to date with the latest news, projects, and upcoming events through the Fuseon content management system designed and delivered by Unison. GoodWorks executives praised Unison’s efforts to truly partner with GoodWorks to create something spectacular.

gooDWoRKS iNTERNATioNAL®





brandingWeb deSignevent Planning

UNISON PARTNERS WITH WORKED GGC TO BRING GLOBAL RENOWNED BRANDS LIKE CUCINA PARADISO, GBK, YO! SUSHI, MORELLI’S AND CALIFORNIA PIZZA KITCHEN (CPK) TO THE MIDDLE EAST

CHALLENGEGourmet Gulf Company controls major international restaurant fran-chises throughout the Gulf region. Unison was asked to position the parent companys brand, as well as direct an initiative to craft and pro-mote the identity of a new high-end pizzeria, Pizzeria Cucina. Gourmet Gulf Company also owns and operates Morelli’s Gelato, Yo! Sushi, and Gourmet Burger Kitchen - London’s award-winning burger concept.

SOLUTIONThe branding designed for Pizzeria Cucina evokes a clean, hip feel. The proposed logo, striking and precise in a vibrant red, reflects the atmo-sphere of the popular new restaurant. Unisons inspired designs for the restaurant signage, print collateral and packaging included menus, place cards, coasters, matches, napkins, carryout packaging, souvenir items, business forms and stationery. Unisons solution further culti-vated the tasteful identity of the restaurant.

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GOURMET GULF COMPANY BRANDINGPACKAGINGenvironMentS

RESULTThrough Pizzeria Cucina, enhanced by Unisons creative assistance, Gulf Gourmet Company continues to gain recognition for its standout role in the Gulfs vigorous restaurant industry.

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GOURMET GULF COMPANY

gRooMiNg LouNgE uNiSoNAgENCy.CoM202.337.7887


identitY WebSite deSign

GROOMING LOUNGE

INNOVATIVE PRODUCT PACKAGING THAT IS CLEAN, STYLISH, AND FUN. CAPTURE THE ATTENTION OF A SKEPTICAL DEMOGRAPHIC WITH A COMPELLING PRODUCT DISPLAY.

CHALLENGEGrooming Lounge, a leading retailer of men’s grooming products, diversified its offering by producing its own brand of cosmetic and grooming products. In order to resonate with its target audience, many of whom are frequently skeptical or ignorant of the grooming practices and products Grooming Lounge recommends, the company needed a simple, straightforward message in its product packaging.

SOLUTIONUnison designed product packaging that aims to simplify the grooming product purchase decision and appeal to men’s reluc-tance to buy a product they know little about. Simple names like “Some Hair Goop” and “Beard Destroyer” highlight the playful-ness with which men approach the grooming process. Directions for use are replaced with questions like “What is this?” and “How do I use it?” The deep blue and metallic silvers of the product are

brandingPackaging

gRooMiNg LouNgE®

designed to appeal to guys who don’t know the chemical com-pound of moisturizer, but do know that they want to look clean and refreshed.

RESULTGrooming Lounge’s products have been a hit with their consumers, who see a product that they can understand and relate to without taking the grooming process too seriously. The high quality of the products inside the bottle remains, while the Grooming Lounge line of products project an external image of simplicity and effectiveness.





CONTINUING A RESPECTFUL TRADITION OF ENTRENEURSHIP AND DEVELOPMENT DATING BACK FOR NEARLY 100 YEARS.

CHALLENGEHabboush Group, an international investment firm headquartered in the Middle East but with interests across the globe and in multiple industry sectors, needed a new site to present their value proposition to current and prospective investors alike.

SOLUTIONUnison designed a site that highlights Habboush’s wide-ranging expertise in multiple regions and sectors. After a series of interviews with senior Habboush staff, Unison articulated a cogent, cohesive in-vestment philosophy and business approach for the site and created a complementary site. The site highlights Habboush’s past experience and expresses the confidence required to draw in new investment partners. Unison made sure to underscore that Habboush is an equity partner in its projects so that both the firm and their clients have a joint vested interest in their success.

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HABBOUSH GROUP brandingWeb

RESULTHabboush Group now has a site centered on a core set of values and a compelling investment approach that is unique among multi-sector Middle East investment companies. Unison effectively communicated the importance of a confident, experienced partner in finding high-return projects in the emerging Middle East market.

HABBouSH gRouP®






WHEN THEY NEEDED A NEW ONLINE PRESENCE TO TARGET A WIDER AUDIENCE, THEY KNEW TO COME TO A COMPANY THAT SHARES THEIR FOCUS ON TECHNICAL DESIGN AND IMPLEMENTATION: UNISON.

CHALLENGEINTEGRITYOne Partners wanted to expand their client base and ac-cessibility while maintaining their focus on good results and detail oriented consulting. The website needed to portray the success of the company and their strategic focus while remaining easily navigable so as to appeal to future clients and hires.

SOLUTIONUnison worked with INTEGRITYOne Partners to revamp the firm’s image and accessibility. Designers and programmers were able to create a new aesthetically pleasing site through the use of eye-catch-ing images and an organized presentation of information. With the help of the Fuseon Content Management System, Unison developed an easy-to-use website to allow for efficient management straight from the firm, cutting out the need for a middleman. The success of the company speaks for itself; they just needed Unison to provide the voice with which to do it.


INTEGRITYONE PARTNERS


Web

RESULTWith their new revamped web presence, launched in early June, INTEGRITYOne Partners now has a website that showcases the firm’s forward-thinking strategic capabilities as well as their long-term values that set them apart from their competition. In collaboration with Unison, the firm has established a dynamic and visually appeal-ing platform that will continue to expand their audience by attracting potential partners and future employees.

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UNISON FUELS AND LAUNCHES A HIGH PROFILE SUMMIT MEETING DRAWING LEADERS FROM AROUND THE WORLD TO DISCUSS FUTURE ENERGY SUPPLY AND DEMAND.

CHALLENGEThe Abraham Group, a consulting firm founded by former Secretary of Energy, Spencer Abraham, approached Unison for help in produc-ing the inaugural Liquefied Natural Gas (LNG) Producer Consumer Summit.

SOLUTIONAt the event on June 15, 2006, Unison designed and created key ele-ments for the event: programs, signage, banners, nametags, menus, compliment cards, backdrops, and gifts.

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LNG PRODUCER CONSUMER SUMMIT

Public relationSevent collateral

RESULTThe high profile event drew important government officials and utility and energy industry executives. Attendees included former Federal Reserve chairman, Alan Greenspan and former Nigerian Oil Minister and president of OPEC, Edmund Daukoru, among other major inter-national exporters from Nigeria, Algeria, Qatar, and Egypt.

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LNG PRODUCER CONSUMER SUMMIT


CORPORATE IDENTITY AND WEB DESIGN FOR A COMPANY THAT STRIVES TO BRIGHTEN THE FUTURE OF THE DEVELOPING WORLD

CHALLENGEMAP International (MAP) partners with governments and private entities to create broad-based electronic financial infrastructures to provide emerging national the same financial tools available in the de-veloped world. Looking to fully incorporate and promote their unique, inclusive mission, MAP came to Unison to develop a new brand and web presence to highlight their electronic banking system platform.

SOLUTIONUnison designed a seamless and elegant web portal for MAP, complete with a thoughtful new logo and striking visual identity. Drawing upon the concept of an incomplete infinity sign, the new MAP logo repre-sents the company’s view that the world is filled with both endless pos-sibilities and unfinished work. As a company that is constantly on the go, MAP International also tapped into Unison’s premier web-based capabilities to create a new brochure site that would allow the com-pany to bring their online platform when traveling to underdeveloped regions of the world. Implementing the new identity while also incorpo-rating the goals of the company, the new site displays vivid imagery of rural Africa and a clean, engaging layout to further demonstrate and publicize their efforts to aid underdeveloped regions.

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MAP INTERNATIONAL brandingWebPrintkioSkS

RESULTSimple to use even in areas where Internet access is challenging, yet still up to date with the latest technologies, MAP was given an effective website and corporate identity to enhance their reputation as a streamlined and efficient business. With Unison’s creative eye for branding and design, MAP International is equipped with the tools to efficiently spread their message of rural empowerment around the world.

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MAP INTERNATIONAL


UNISON’S ANDY MYERS PRODUCES AWARD WINING MESSAGING AND CPY - BANNERS AND MICRO SITES - FOR A GLOBAL HOSPITALITY LEADER

CHALLENGEAssist one of the largest and best-known hoteliers in the world to improve and optimize its massive Web presence.

SOLUTIONProvide on-going Web strategic consulting services and creative direction to multiple marketing initiatives, site redesigns, technical improvements and strategic planning. Projects range in scope from single marketing pages to promote specials and new property open-ings to complete overhauls of entire sections of the site.

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MARRIOTT INTERNATIONAL e Marketing

RESULTIn 2006, Marriott.com will process over $4 billion in reservations. The site is considered one of the most reliable and easiest to use in the world. Works have won numerous awards and recognition in the industry and beyond.

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MARRIOTT INTERNATIONAL

MARTiNEZ+JoHNSoN ARCHiTECTuRE uNiSoNAgENCy.CoM202.337.7887

MARTINEZ+JOHNSONARCHITECTURE

brandingWebStationerYMarketing collateral

AN ARCHITECTURAL FIRM THAT SPECIALIZES IN PERFORMING VENUES WORKS WITH UNISON TO FIND THE JUNCTURE OF LIMITLESS CREATIVITY AND ELABORATE DETAIL.

CHALLENGEMartinez & Johnson Architecture (MJA) approached Unison needing a new site that properly captured their unique position in the market-place. The leader in architectural design for performing arts venues, MJA needed a site that was aesthetically consistent with their design philosophy while still commercially powerful enough to make the firm enticing to prospective clients.

SOLUTIONUnison’s team of designers were up to the task of matching MJA’s design philosophy online. The new site reflects MJA’s expertise and impressive record with creating new venues as well as meticulously restoring older buildings, maintaining their historicity while making them technically modern. Strategic copywriting by Unison’s team made MJA’s message more focused and compelling, but it is really the vivid imagery of previous MJA projects that speaks for itself.

MARTiNEZ+JoHNSoN ARCHiTECTuRE®

Unison found the optimal balance between creating a new message for MJA and standing back and allowing the beauty and elegance of MJA’s venues to emerge naturally.

RESULTUnison developed a new consistent brand identity for MJA, one that is centered around the elegance of MJA’s work and the technical and creative expertise of their organization. Unison paid homage to the stylistic precision of MJA’s talented team with the sophisticated aesthetic of our own online creation.





UNISON MAKES COMMUNICATING AND PUBLICIZING A LAVISH EVENT ON A GLOBAL SCALE POSSIBLE. AMBITIOUS IDEAS MET WITH A CLEAR PLAN FOR EXECUTION.

CHALLENGEUnison was contracted to direct communications and public relations for the inaugural Middle East International Film Festival, held in Abu Dhabi, United Arab Emirates. Unison worked with MEIFF staff to cre-ate a communications strategy that would establish the Festival as a premier event in the global community in only its first year.

SOLUTIONPatrice Samara, Unison’s Executive Director of Strategic Communi-cations, worked closely with Festival Executive Director Nashwa Al-Ruwaini crafting all internal and external communications and public relations strategies, as well as the MEIFF Daily, the festival news-paper. Unison led a team of 20 staff in a bilingual English and Arabic press office. Interacting daily with Festival staff, entrants, and VIPs such as Harvey Weinstein, Paul Haggis, and Branco Lustig, Unison managed press corps needs and press operations, including the film festival staple: opening and closing red-carpet events.

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MIDDLE EAST INTERNATIONAL FILM FESTIVAL

coMMunicationSPublic relationS

MEiFF®

RESULTThe Festival received over 500 press accreditation requests and ap-proximately 375 - 400 press members attended, including an equal mix of English and Arabic outlets. The unparalleled success of the first year of a new film festival was supported by the tireless work of Unison staff in disseminating all vital information to the press corps and the close relationship of Unison with top Festival officials to cre-ate a communication strategy that highlighted the importance of the Middle East in the global film community. The impact of the first edi-tion of the MEIFF was noticed not only in Middle East cinema circles but throughout the world entertainment industry.





UNISON’S PATRICE SAMARA PRODUCES A WORLD-CLASS EVENT TO CELEBRATE THE MUSEUM’S HISTORY AND NEW HOME AT 2 COLUMBUS CIRCLE IN NEW YORK CITY.

CHALLENGEWith very short notice, we were requested to production manage the gala on-site and create a visual identity for the museum’s annual ben-efit gala and live auction.

SOLUTIONFor the annual event, which celebrates those individuals who have advanced the field of arts and design, we created dynamic video profiles for each honoree. Those honored this year were Paul R. Charron, Chairman and CEO of Liz Claiborne, Inc., Michael Graves, an internationally known contemporary architect and designer, and Ruth Duckworth, one of Americaπs leading ceramic artists. We also produced auction visuals and an additional animation video depicting renderings of the Museum’s new building at 2 Columbus Circle, NYC.



MUSEUM OF ARTS & DESIGN (MAD)

THE MUSEUM OF ARTS & DESIGN

Public relationS

RESULTA successful, well run Gala and Auction raising an unprecedented funds for the Museum.

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THE MUSEUM OF ARTS & DESIGN

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NETASPX Web e-Marketing

APPROACHABLE, EASY TO NAVIGATE SITE WELCOMES CUSTOMERS. WHERE INNOVATIVE SOFTWARE MEETS CUTTING EDGE DESIGN.

CHALLENGEHow to set about re-imagining and updating the brand and website of a leader in the “software as a service” industry while remaining true to what went before.

SOLUTIONUnison completely revamped netASPx’ web presence to reposition the brand as the clear leader in SAAS. Unison chose a soft, but or-ganic color palette that modernized the netASPx brand and positions it with a more personal—less mechanical—look.

RESULTThe new site establishes netASPx organically as a company that can help other companies succeed—the earthier color palette implies growth, the cleaner design conveys confidence and expertise.

NETASPX®





NOBILITY AND CONFIDENCE IN INVESTING. UNISON CREATES A SITE FOR A LEADING INVESTMENT, REAL ESTATE, AND EQUIPMENT LEASING COMPANY.

CHALLENGEOverland Capital, a Boston-based international investment company, needed a new Web presence to reflect their strong, substantial, capable brand identity. Unison recognized the need to create a site that balances austere elegance with maximal functionality, and also allowed the finance-focused staff at Overland to maintain complete control to update the site without a full-time Web specialist.

SOLUTIONUnison produced www.overlandcapital.com, a new site that offers prospective customers a compact yet exhaustive overview of the ser-vices Overland offers and the unique benefits of partnering with the company. The clean, elegant design reflects Overland’s distinguished, noble brand image and distinctive identity. The Web presence lever-ages Overland’s brand equity and demonstrates to Overland’s target customer segments why Overland’s differential advantage means

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OVERLAND CAPITAL Web

no one else can match Overland in meeting customer needs. The site implementation included Unison’s proprietary, intuitive content management system, Fuseon®, to allow Overland ultimate in control over the site content.

RESULTUnison’s collaboration with Overland produced a distinctive new Web presence that communicated Overland’s unique image to its targeted prospective customers. By using Fuseon, Overland was able to continually update the content and design of its site without needing a full-time site specialist on staff. Armed with a diverse suite of features that could be accessed from anywhere with an Internet connection, Fuseon provided the ultimate in ease of use and flexibility for a firm looking to maximize its exposure in a non-technical field.

oVERLAND CAPiTAL PRoJECT DATE_2008®





A NATIONAL ENERGY CONFERENCE DELIVERED AND INFUSED WITH UNISON’S CREATIVITY. RESULT: A SUCCESSFUL EVENT LIGHTING THE PATH TO A MORE EFFICIENT FUTURE.

CHALLENGEPepper Hamilton LP, a multi-practice law firm, hosted the Energy and Environmental Policy Outlook: Business Implications and Investment Opportunities conference at the Ronald Reagan Building in Washing-ton, DC. The national energy conference was co-sponsored with The Abraham Group, an international strategic consulting firm headed by former Secretary of Energy, Spencer Abraham.

SOLUTIONUnison delivered a complete package of branded materials for the event. Unison designed the conference’s identity, a mosaic of energy and nature photos that embody the conference’s overall themes: energy and environmental legislation, investments, project finance, federal and state regulatory activity, cross-border implications, and geopolitical considerations. Unison then designed and produced save-the-date cards, invitation kits, programs, brochures, banners, and other print materials.


PEPPER HAMILTON LLP

PEPPER HAMILTON LLP

Public relationSevent collateral

RESULTThe day long event was a success. With over 25 energy experts pres-ent, including the Honorable Dirk Kempthorne and the U.S. Secretary of the Interior, the conference featured several well-attended and informative panel sessions.

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PEPPER HAMILTON LLP

UNISON DISPLAYS SHARAM’S SIGNATURE SOUNDTRACK IN A VIBRANT MICROSITE TO SUPPORT ANOUSHEH ANSARI’S’ HISTORIC SPACE FLIGHT.

OVERVIEWSharam Tayebi, also known as Sharam, is an Iranian-American pro-gressive house DJ and producer who comprises one half of the Gram-my award-winning DJ/production duo, Deep Dish. When Anousheh Ansari made her historic space flight as the first female private space traveler and the first astronaut of Iranian descent, Sharam provided the score.

CHALLENGEDeep Dish turned to Unison to create a microsite for their recording, “Be the Change,” which needed to draw upon both Ansari’s Iranian-American heritage and Deep Dish’s signature, ultra-modern sound.

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SHARAM Web

SOLUTIONThe Unison-designed microsite reflects the creativity, vision, and his-torical significance of the moment, producing an enveloping environ-ment that captures the attention of viewers and listeners.

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SHARAM

UNISON BRINGS A NEW IDENTITY TO A FORWARD-THINKING, CONTINUALLY MODERNIZING, PRIVATE EQUITY FUND ON A GLOBAL SCALE.

CHALLENGESilverhaze Partners, a highly diversified private equity investment house based jointly in McLean, Virginia, and Doha, Qatar, needed a personality and website that encapsulated both their diverse invest-ments and forward-thinking strategies while also presenting a strong global presence.

SOLUTIONUnison completely revamped Silverhaze’s corporate identity with a new logo, full range marketing materials, and a new website www.silverhazepartners.com featuring a lean, but powerful client extranet. The logo, a take on the concept of infinity based on Silverhaze’s initial letter S, represents the possibilities of Silverhaze’s investment model as a direct result of their diversified portfolios. The color palette of earthy and austere tones harmonizes with the firm’s commitment to prudence, modernity and an innovative investment philosophy.

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SILVERHAZE brandingWebeXtranet

RESULTIn the end, Silverhaze’s identity is a clean and simple solution that creates a revitalized and modern identity, which encapsulates the personality of this small but powerful investment firm known for sharp investments that deliver outstanding financial returns and business relationships.

SiLVERHAZE®





UNISON AND THE SMITHSONIAN WORK TOGETHER TO CREATE A REVITALIZED CAFE AND GIFT SHOP, WHILE PRESERVING THE INSTITUTION’S IMAGE AS A TOP AMERICAN MUSEUM.

CHALLENGEThe Smithsonian American Art Museum and National Portrait Gallery is one of the nations most beloved art institutions. The Smithsonian offers visitors a memorable experience both in its remarkable collec-tions of art and in the careful attention to detail in every element in the museum. Acknowledging the need for a revitalized café and gift shop, the Smithsonian relied upon Unison’s insight and creative sensibilities to ensure an experience in keeping with its respected place at the top of American museums.

SOLUTIONUnison sought to give the space a vigorous, fresh appearance, while remaining consistent with the noble look of the historic building. As a logo, Unison proposed a classical pattern element derived from an existing tile in the museum flooring. Unison also designed a perimeter banner composed of traditional black and white photographs, with text in a sophisticated font. The packaging created by Unison reflects simi-lar design elements to compliment the overall brand impression.

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SMITHSONIAN environMentS Packaging

RESULTUnisons conceptions for the Smithsonians café and store embody the institution’s exemplary and comprehensive commitment to art and aesthetics, while maintaining the museum’s highly respected image.

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SMiTHSoNiAN

GUI DESIGN FOR A NEW IN-ROOM HOTEL ENTERTAINMENT SYSTEM. FUNCTIONALITY AND AESTHETICS, FROM THE TV TO THE COMPUTER TO THE PDA, IN ONE CONSISTENT STYLE.

CHALLENGESuiteLinq, an entertainment technology and media company that combines technology with content to provide hotel guests with in-room entertainment, needed an aesthetically appealing front end to showcase their technology and make it user-friendly. With an effec-tive GUI, SuiteLinq would be able to get buy-in from hotel clients to install their technology in rooms.

SOLUTIONUnison designed the Graphical User Interface (GUI) that facilitates ease of use of the SuiteLinq system while also being accessible on multiple formats. SuiteLinq’s clients are modern hotels and its end-users are increasingly tech-savvy, so a modern and intuitive design was a must. Unison created a GUI theme that is not only sleek, but flows between menus and content easily to maximize functionality. More importantly, the in-room entertainment menus are not limited

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SUITELINQ interface

to TVs. As hotel guests see their communication and entertainment technologies converge, multi-platform design is important. With that in mind, Unison’s design translates seamlessly between television, computer, or PDA/smartphone screen. RESULTWith a new, streamlined GUI, SuiteLinq was able to make its value offering more credible to hoteliers by showing that the system was simple to learn and use for hotel guests of all stripes.

SuiTELiNQ®





PHILOSOPHY, DESIGN, CUISINE. WRAPPED TOGETHER: UNISON BRINGS A FRESH APPROACH TO SUSHIKO.

CHALLENGEClient is a Washington, DC restaurant specializing in New Japanese cuisine, a modern take on traditional sushi and other fare with a local-to-DC flair. In line with the restaurant’s opening of a second lo-cation in Maryland, a new site was needed to convey the restaurant’s unique atmosphere and menu to its upscale audience.

SOLUTIONUnison looked to some of the top sushi restaurants in the world for inspiration. Because Japanese art and cuisine are highly influenced by a unique philosophy, the Unison web design team incorporated elements of Eastern art and design into the new Sushiko site. The site not only explains the culinary philosophy behind the restaurant, but also its history in the DC community. The primary focus of the site, however, is the cuisine itself. The menus on the site are juxtaposed against vivid high-resolution images of the Sushiko executive chef’s

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SUSHIKO brandingWeb

creations to demonstrate the quality ingredients and intricate detail that goes into every Sushiko plate.

RESULTWith Sushiko’s tradition-meets-modern approach to sushi and other Japanese cuisine, a new dynamic website was the perfect comple-ment to a strong brand. The Unison-designed site will go live in early January 2009 as a central part of Sushiko’s brand strategy as they continue to expand and increase the number of people who have experienced the Sushiko philosophy.

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brandingSignageenvironMentS

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INTERIOR SIGNAGE AND DESIGN FOR A UNIQUE RESTAURANT. UNISON DESIGNS RETAIL ENVIRONMENTS TO MATCH THE CREATIVE VISION OF FOUR YOUNG ENTREPRENEURS.

CHALLENGETo establish a brand identity for an upscale salad and health food res-taurant, equipped with limited wall space, to open in the Georgetown neighborhood of Washington DC in June 2007.

SOLUTIONUnison developed a logo that embodies the stylistic philosophy behind Sweetgreen’s business: to provide delectable salads and other healthy food options. Responding to the challenge of limited wall space, Unison designed the restaurant’s interior signage, graphics and menus with an eye toward simplicity and sophistication as well as the strategic use of space. Designing the building architecture and interior, headed by CORE, a comprehensive team of architects and designers, also called for a creative response to the challenge of restricted space. “We worked in tandem with Unison to strategically integrate the strong graphics with the design concept for this prototype. With the branding

SWEETgREEN®

and design ‘kit of parts,’ Sweetgreen can essentially be implemented into any space, in any configuration.” Cassandra R. Cullison, AIA, LEED AP, Senior Project Manager for Sweetgreen.

RESULTSweetgreen is positioned as a new restaurant infused with both originality and sophistication in a world where providing healthy food can be revolutionary.





AUSTERITY AND EXPERIENCE ARE THE KEY FOR AN ENERGY-FOCUSED STRATEGIC CONSULTING FIRM. UNISON COMMUNICATES THESE VALUED TRAITS IN A NEW BRAND STRATEGY.

CHALLENGEWhen former Secretary of Energy and U.S. Senator Spencer Abraham resigned from the Bush Administration, he quickly formed a new company to advise international companies on business development, marketing, regulatory matters, government affairs, policy creation and communications strategies in the US and other key international markets.

SOLUTIONUnison strived to capture the remarkable breadth of Mr. Abraham’s experience and the depth of his knowledge through a strong serif font and rich blue color palette. A website and respective collaterals fol-lowed that firmly carry forth the Abraham Group (TAG) brand.

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THE ABRAHAM GROUP brandingWebbrochure environMentS

RESULTThe identity projects The Abraham Group’s expertise, experience and capabilities. Today, TAG and Unison have formed a business alliance with Unison providing branding and marketing expertise to a mutual client group.


THE ABRAHAM gRouP®




TELLING THE STORY OF AN UNLIKELY SURVIVOR, AND THE DEDICATED EFFORTS OF CONCERNED INDIVIDUALS TO BRING AN ANIMAL BACK FROM THE BRINK OF EXTINCTION.

CHALLENGEThe Environment Agency of Abu Dhabi (EAD) needed a media kit to publicize the efforts of its Emirates Center for Wildlife Propagation (ECWP) to save the endangered houbara bustard. This rare bird is a valuable part of the ecosystem in the Middle East and Near Asia, but has seen its numbers dwindle to habitat loss and overhunting.

SOLUTIONUnder the narrative theme “A Survivor’s Tale,” Unison produced stunning marketing collateral telling the story of the effort to save the houbara. Visually arresting National Geographic images of the bird, as well as images of the ECWP’s world-class facilities, are found throughout a 28-page booklet and four-page brochure, accompany-ing an enthralling story of a bird’s survival in one of the harshest desert climates found on earth, and the dedicated efforts of a group of individuals and the Environment Agency of Abu Dhabi to bring the bird back to prominence.

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THE ENVIRONMENT AGENCYABU DHABI (EAD)

Media kitbrochure

RESULTUsing “A Survivor’s Tale” as the centerpiece of its promotional efforts, the EAD has been able to raise awareness of the efforts to save the houbara and define itself as a leading government agency on conser-vation efforts in the Middle East. The materials have had significant positive effect on media and general public audiences alike.

EAD®





WEB AND LOGO DESIGN FOR A NEW DESSERT EXPERIENCE. NOSTALGIA THROUGH A STRAW.

CHALLENGEHaving delivered outstanding product packaging and brand identity results to Pittsburgh-based confectionary Edward Marc Chocolatier, the Unison team and Edward Marc management teamed up again to design a new identity for Edward Marc’s sister company, The Milk Shake Factory. The Milk Shake Factory, an ice cream and milkshake parlor also in Pittsburgh, was designed to be a throwback, a testa-ment to the old days of soda fountains and neighborhood ice cream shops. Unison’s design and strategy team was tasked with creating a new visual identity, packaging campaign, retail environment, and website that blends nostalgia for the traditional with modern quality and panache.

SOLUTIONAfter conducting an extensive brand audit, Unison staff set out to create an identity and website that appropriated antique imagery with the new functionality of a 21st-century website. In designing the new

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THE MILK SHAKE FACTORY brandingWebPackagingenvironMentS

retail signage and product packaging, Unison’s team understood the risk of creating a nostalgia brand: the brand has to be authentic to the older customer segment who remembers the ice cream foun-tain of the 1950s while still being novel and interesting in its modern application to attract younger customers who are only familiar with ice cream in its modern form, when household refrigeration became widespread and made ice cream something you bought by the gallon and stored in the freezer.

RESULTBy incorporating a contemporary twist on the existing art deco trademark, Unison created an identity for The Milk Shake Factory that will resonate with customers of all ages. The logo represents the consistency of quality seen in the Factory’s product base and service, and balances tradition with modern design and approach. The new Milk Shake Factory website – www.themilkshakefactory.com - incorporates images of historic Pittsburgh to further accentuate the nostalgic identity of The Milk Shake Factory.

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NEW MEDIA FOR ONE OF THE MOST TRUSTED NAMES IN NATIONAL NEWS AND OPINION. UNISON DESIGNS A MARKETING KIT FOR THE NEW MEDIASCAPE WORTHY OF THE NEW REPUBLIC NAME.

CHALLENGEThe New Republic (TNR), one of the most respected leaders in politi-cal journalism, met a conflict as it entered the new media age: how to balance the austere tradition of its magazine with the demands of a new digital mediascape. The magazine needed to highlight how it had transformed from a print-only entity to a multifaceted media pres-ence that maintained a vibrant membership in the online community.

SOLUTIONUnison produced a new comprehensive media kit that drew on the history and tradition of The New Republic while also projecting a for-ward-thinking image that promises that TNR’s trademark intelligent analysis will find a niche in the new online media, even as it competes against superficial knee-jerk news sources. Along with being fresh and dynamic, the new image for TNR draws on the magazine’s nearly century-long tradition of credibility, a unique point of differentiation that many of its competitors can’t match.

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THE NEW REPUBLIC Media kitvideo

RESULTThe new materials captured TNR’s essence as the leading journal of opinion in the United States. The video included in the media kit highlighted TNR’s influence in American politics and culture and reminds its audience that TNR is indispensable for the public and policymakers alike. The collateral as a whole projects the strong im-age of a magazine long respected for its tenacity, intellectualism, and nonconformity that is transitioning into a new media era. TNR, with the help of Unison, has carved out an identity in the space between the past and the future, and with this new media kit both its history and its prospects for the future are captured brilliantly.

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NEW DYNAMIC WEBSITE TO PUBLICIZE EVENTS, RESEARCH AND PUBLICATION OUTPUT. PUTTING THE INTERNATIONAL IN INTERNET COMMUNICATIONS.

CHALLENGEThe client, a leading nonpartisan public policy tank dedicated to increasing trans-Atlantic dialogue and cooperation between the US and Europe, launched a new initiative, the Transatlantic Academy, a scholarly forum of fellows based in Washington, DC designed to host events and generate research and publications on key issues facing the US and Europe, including immigration and the role of Turkey in Europe and the world. The initial session of the Academy convened in fall 2008 with six intellectuals from both sides of the Atlantic. The Academy required a dynamic website to publicize its events and research and publication output.

SOLUTIONUnison designed a comprehensive new visual identity and Web presence for the Academy. In line with the German Marshall Fund’s austere and intellectual tradition, the site gives prominent display to

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TRANSATLANTIC ACADEMY brandingWeb

the issues to be researched by the Academy. Profiles of the fellows highlight the extensive experience and intellect on hand to the Acad-emy. The gallery and press sections serve as important tools for the work of the Academy and its fellows to be put on display.

RESULTThe Transatlantic Academy will reach full force in the early stages of 2009 with the first publication of its fellows’ research. The Academy’s new site will give it an intuitive public face and a global reach to pub-licize its important efforts in increasing dialogue between two world powers, the US and Europe.

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TYNANCOFFEE & TEA

SLEEK AND MODERN, WARM AND SOOTHING. THE PERFECT BLEND BY UNISON RESULTING IN A COFFEE HOUSE YOU CAN’T FALL ASLEEP IN.

CHALLENGETynan Coffee and Tea, a new coffeehouse emerging in a market populated by conveyer-belt chains and mom-and-pop local shops, called upon Unison to build an exceptional identity for their brand. Tynan Coffee and Tea offers a new, modern take on the traditional coffeehouse. Serving a wide array of products, from coffee drinks and loose-leaf teas to breakfast, Tynan Coffee and Tea looked to position itself as an upscale, yet approachable coffeehouse that would appeal to a broad spectrum of consumers. Whether looking for a quick bite to go or a comfortable and inviting escape, Tynan Coffee and Tea aims to be a sanctuary.

SOLUTIONAfter extensive research on brand value, market position, and target consumers, Unison developed a comprehensive campaign to launch the brand and attract new customers. At the core of the new identity is a unique logo. Inspired by the swirls of coffee in the foam of a well-made cappuccino, this intriguing design hints at Tynan’s sleek and sophisticated approach. To reinforce their new identity, Unison repli-cated the logo into wall graphics as well as interior and exterior sig-

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TYNAN COFFEE & TEA

WebSitePackagingidentitYcollateralenvironMentS

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nage. This pattern further carried over to Unison’s design of Tynan’s corporate stationery and print collateral, extending and solidifying the unified campaign. “Visually, we wanted to create a solid design campaign that took the elements of the brand’s new logo and applied them to the overall in-store environment to create a cohesive and sophisticated atmosphere,” said Sara Lin, Senior Designer at Unison Agency. In collaboration with Tynan’s partner GTM Architects, Unison delivered an environment of rich textures, colors, and materials to develop a space that was sleek and modern, yet warm and sooth-ing. Lastly, Tynan Coffee and Tea company also called upon Unison’s innovative web-based capabilities to create a comprehensive website visually showcaing the logo and brand identity, which will ultimately serve as an online meeting place for Tynan fans just as the coffee bar/restaurant is a meeting place in the real world.

RESULTWith Unison’s guidance, Tynan is carefully differentiated in the mar-ket as a high-end yet inviting and family-friendly coffeehouse that brings fast and knowledgeable service and a warm atmosphere to the Washington, DC area.

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BRINGING AN IMPORTANT MESSAGE OF UNDERSTANDING AND OPENNESS BETWEEN TWO GREAT CULTURES. UNITED IN SO MANY WAYS.

CHALLENGEWorking through the Harbour Group, Unison engaged with the United Arab Emirates (UAE) to familiarize Americans with the expanding relationship between the United States and UAE.

SOLUTIONUnison created a comprehensive marketing kit that includes an elegant three panel portfolio that warehouses a fold-out timeline highlighting significant interactions and advancements between the United States and UAE. The kit also includes a factual brochure with a concise narrative of the relations between the two allies, while spotlighting economic and historic milestones in the UAE’s meta-morphosis into a vibrant economy with world-class infrastructure. The kit exudes elegance and simplicity through a palette of solid deep colors that catch the eye and unify the portfolio. The materials all bear an intricate mosaic motif that emphasizes the UAE’s rich heritage.

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UAE EMBASSY Media kitbrochure

RESULTUnison delivered a handsome package that sheds light on the impor-tant strategic relationship between the US and the UAE.

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STRATEGIC COMMUNICATIONS SERVICES FOR THE WORLD’S FOREMOST GOVERNANCE INSTITUTION. MESSAGE STRATEGY WITH A TRULY GLOBAL IMPACT.

CHALLENGEHer Excellency Sheikha Haya Rashed Al Khalifa, former Legal Advisor to the Royal Court in the Kingdom of Bahrain, was elected President of the 61st session of the United Nations General Assembly. Based on Unison’s success as developers of the Bahrain “Gateway to the Gulf” web portal and outreach Initiatives, Her Excellency’s office contacted Unison to develop a Web-based content management system to handle the publishing of a multilingual newsletter. Her Excellency’s staff needed an efficient and easy-to-use online mechanism to send the newsletter to targeted groups.

SOLUTIONUnison became strategic consultants to the President’s office for in-ternal and external communications with on-going, daily involvement and supervision. Unison designed and developed a dynamic publish-ing tool for the President’s office’s bilingual (Arabic and English)

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UNITED NATIONS GENERAL ASSEMBLY

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online newsletter. The online system allowed the staff to have com-plete editorial and administrative control of the newsletter content. In addition, the system provided an efficient and secure way to manage recipient lists for the newsletter and other e-mail communications. Unison then helped Her Excellency’s office handle publicity, facilitat-ing several outreach events and receptions for the President.

RESULTWith Unison’s strategic approach to an online system, editing, review-ing and sending communications, we have fulfilled and exceeded the office’s goals. In addition, Unison has maintained an on-going presence throughout the President’s tenure at the United Nations. Additionally, in order to heighten awareness of the importance of her Mission for the year, Unison successfully nominated Her Excellency for the first Ellis Island Medals of Honor Global Humanitarian Award.

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BRINGING CHILDREN TOGETHER THROUGH THE POWER OF TECHNOLOGY, IN HOPES OF CREATING A BRIGHTER FUTURE BETWEEN TWO NATIONS.

CHALLENGEImprove relations between U.S. and Islamic nations by bringing stu-dents together via technology.

SOLUTIONUnison and the Algerian Press Service, Algeria’s news agency, spon-sored a groundbreaking videoconference between students at PS 56Q (The Harry Eichler School) in New York City and fellow students of the Centre de Loisirs Scientifiques, which is an after-school center in Algiers, Algeria that focuses around science and technology. The videoconference utilized the NASAs Digital Learning Network Cur-riculum. As a part of their “A Place in Space: Space Food” lesson plan, each student presented what food items they would like to have in space. This event allowed students to share their ideas and respective cultures in an effort to develop new friendships through the common interest of space. Unison called upon its deep network of partners, clients and colleagues to host and promote the event.

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US ALGERIA STUDENT VIDEOCONFERENCE

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uS ALGERIA STUDENT VIDEOCONFERENCE

RESULTThrough this event, Unison demonstrated its deep commitment to international peace and friendship. This effort, and others like it in the near future, will promote global youth outreach through Science edu-cation. The event has been a resounding success and has garnered press coverage in both regions as a sign of improving relations and a commitment to the future.

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WITH THE HELP OF UNISON’S STRATEGIC AND CREATIVE EYE, THE US-BAHRAIN BUSINESS COUNCIL STRUTS A NEW BRAND IDENTITY AND WEBSITE, PROMOTING A POSITIVE ECONOMIC PARTNERSHIP.

CHALLENGEFurther broadening its international client base, unison took on the challenge of producing a dynamic corporate identity and website for the newly formed uS-Bahrain Business Council (uSBBC). As an international forum for members to address bilateral uS-Bahraini business relations, the uSBBC needed cohesive and innovative branding combined with web development to foster growth of trade and investment between the two nations, and to ramp up outreach to potential council members. SOLUTIONThe unison-designed uSBBC logo takes its colors from the flags of both nations to convey a sense of unity that is at the core of the uSBBC. Drawing upon the two countries’ diversity and the coun-cil’s initiative, unison developed a logo that illustrates the idea of creating opportunity from nothing. To introduce their new identity and build awareness, unison developed an engaging website to deliver information about the council as well as events and news about trade missions and other initiatives between the countries. To further complement the new design, unison equipped the site with

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US-BBC identitYWebSitebrochure

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an innovative content management system, allowing the client to easily update the site’s information. The uSBBC likewise tapped into unison’s premiere event management services. Collaborating with the uS Chamber of Commerce, the leading voice of business in the united States, unison planned events to highlight the launch of the uSBBC as well as the historic meeting between the uSBBC and the Crown Price of Bahrain in Washington D.C. in early March, 2007. RESULTWith the help of unison’s strategic and creative eye, the uS-Bahrain Business Council is now equipped with a strong brand identity and website that successfully promotes the positive economic partner-ship between the two countries, leading to an encouraging outlook for future relations. With the success of the unison-led events, the uSBBC gained recognition, ultimately strengthening the economic alliance between the united States and the Kingdom of Bahrain.

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UNISON CREATES FRESH INNOVATIVE WEB TOOLS TO PROMOTE THE USGBC’S NEW LEED CERTIFICATION METHOD. LEADING THE WAY TO A GREENER ERA.

CHALLENGEWith the need for environment-friendly architecture rising, the na-tion’s leading association for green building awareness, the U.S. Green Building Council (USGBC), tapped Unison’s skilled interface design and development capabilities to update and create new online applications. Specifically, the USGBC needed an innovative way to promote their newly published line of reference guides to help pro-mote eco-friendly building practices worldwide.

SOLUTIONTo kick-off the web application design, Unison created a series of head turning banner ads promoting the new version of the reference guides. Featuring a catchy tagline, the ads place consumers just an easy click away from buying the guides. In addition to the ban-ner ads, Unison developed a new interactive web tool to explain the USGBC’s LEED rating system. The new design was driven by the need to familiarize users with the LEED system, including its various credit categories as well as the point system used to measure a building design’s green factor. To achieve this goal while engaging the viewers,

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US GREEN BUILDING COUNCIL Web toolS

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Unison developed a web application that equated the rating system with a nutrition label, similar to those found on most food items. “Our vision for the LEED application design was to take something that consumers are familiar with and encounter every day, and incorpo-rate the LEED criteria to raise awareness around how to build green,” noted Unison Creative Director R. Julius Talvik. Unison also created a rotating guide web application, placed prominently on the company’s website homepage. Featuring various USGBC events and the intro-duction of the new LEED and reference guides, the application will serve as a map for the users to quickly access the most important areas of USGBC’s site. With Unison’s innovative Flex-based technol-ogy, all the web applications are easily configurable by the client, and content updates can be made effortlessly.

RESULTThrough their partnership, Unison and the USGBC were able to create a clear and cohesive series of web applications that will serve to edu-cate the public about the benefits and logistics of building a sustain-able future for our nation, while helping USGBC sell more guides.

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DESIGNING A SITE THAT HIGHLIGHTES HABBOUSH’S WIDE-RANGING EXPERTISE IN MULTIPLE REGIONS AND SECTORS.

CHALLENGETo establish a brand identity for the US-UAE Business Council, that embodied the spirit of burgeoning economic alliance between the US and United Arab Emirates (UAE). Founding Members of the USUAE-BC include notable U.S. companies such as ExxonMobil, Boeing, Lockheed-Martin, J.E. Robert Companies, Good Harbor Consulting and many others.

SOLUTIONUnison created an organic, curvilinear logo that signifies the mutually beneficial and growing trade relationship between the two countries. Qualities that were carried through to website - USUAEBusiness.org - print collateral and signage. For the USUAEBC inaugural launch, Unison coordinated and produced a high profile event and Founding Member’s Meeting with the US Chamber of Commerce.

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US-UAE BUSINESS COUNCIL brandingWebevent Productione-Marketing

RESULTUS-UAE Business Council’s new logo, website and print marketing collateral emanates an encouraging, positive relationship and outlook for the two countries’ economic partnerships.

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FLASH-BASED CRM SOFTWARE FOR A DIRECT MARKETING COMPANY THAT COMBINES INTUITIVENESS WITH AESTHETICS. FORM AND FUNCTION, SIMPLIFIED.

CHALLENGEVertis, a leading provider of direct and targeted marketing solutions, need to update their Customer Relationship Management system to be more functional for both Vertis employees and their customers.

SOLUTIONUnison created a new Flash-based CRM package that presents all necessary information for an individual Vertis client at the fingertips of its user. Vertis clients are able to manage the direct market-ing campaign by changing variables along marketing technology, customer demographic, and individual product mix dimensions. All information is centered around the client’s Dashboard, where all vital information can be accessed at the touch of a few keystrokes.

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VERTIS COMMUNICATIONS interface deSign

RESULTThe Flash-based CRM system streamlined the process of manag-ing ongoing and future direct marketing campaigns and increased functionality for Vertis, while at the same time making customizable options more apparent to clients, allowing them to craft the direct marketing strategy most appropriate for their needs.

VERTiS®





Unison Agency Case Studies

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