Onyx Agency Case Studies

Connecting People to Your Brand


ABrandSolutionsAgency

7oABrandSolutionsAgency

years combined experience creating brand solutions


• Over 70 years of combined experience creating

successful Branded Solutions.

• A loyal stable of Fortune 500 clients and friends.

• Customer Service is the cornerstone of our business.

A like-minded, passionate and deadline oriented team.

• Award-winning, in-house designers.

• Onyx supports all aspects of the BRAND lifecycle -

from Creation, to Strategy, to Marketing, and

Promotion.

• In a field of look-alike competition, Onyx is NOT a “me

too” company.

promotions & eventsbranding & marketing

direct marketingdistribution & fulfillment

capabilities

promotions & events

branding & marketing

direct marketing

distribution & fulfillment

capabilities

Branded Promotional ProductsIncentive Programs

POP DisplaysTrade Show Design

Direct Import Factory Relationship

Brand IdentityProduct Design & Packaging

Advertising Campaigns

Integrated CampaignsDRTV

Digital MediaDirect Mail

Online Company StoresWarehousing

Drop-Ship Capabilities


direct marketingdistribution & fulfillment Challenge: When NBC was planning to bring the

Late Night with Conan O'Brien show to San

Francisco, the NBC owned affiliate NBC Bay Area

wanted a premium that would promote the show

among their key demographic of college age and

young adults.

Solution: We designed a custom made foam

headband that was in the shape of the hair for the

"Pale Force" cartoon character. The Pale Force

foam headbands were distributed at bay area

college campuses, public events and at the

tapings of the show. The headbands were an

enormous hit with the audience members and

Conan O'Brien and Snoop Dogg wore the

headbands during the show.



Challenge: With a group that is on the cutting edge

of technology, impressing an engineer is not easy.

But stumping them is even harder! Create a

challenging experience for engineers that would

puzzle the group!

Solution: With Google's help, Onyx utilized QR

code technology, created a custom puzzle that could

be read similar to a bar scan, and tested our custom

QRC puzzle to make sure that the Droid™ or

iPhone™ scanners would read the assembled

puzzle. We intentionally did not put an image of the

completed puzzle on the outside of the box. Once

the recipient assembled the puzzle inside, they

scanned the layout in order to be redirected to a web

site bearing clues to the next scavenger hunt stop!



Challenge: Incoming President Jack

Calhoun wanted to send a thank you

gift to his employees and win their

favor for the hard work to come.

Solution: We treated 600 corporate

employees to a movie for two, and we

included a letter of introduction and

thanks from Jack. The product utilized

a corporate, Fandango-supplied, on-

line redemption component that

allowed east coast & west coast

locations access to their favorite show

at their favorite spot!



Challenge: Design products that are

unique and will catch the imagination of

LG's customer segmentations.

Solution: These non-traditional,

custom items were produced; Onyx

leveraged its overseas sources to lower

the minimum quantity required to

customize these products and to

reduce the cost of initial in-market

testing. Each of these items has since

become part of a program for LG

managers to order at larger quantities.



Challenge: Design, print and deliver a

custom calendar for a private label

products show in Chicago in less than

three weeks; less than one-third the

normal time for design and production.

Solution: Selected a graphic designer,

reviewed and selected 25 stock photo

images, negotiated reuse fees for six golf

course images, selected digital printer for

calendars and delivered finished

calendars on time and on budget.



Challenge: Screen print artwork of King

Tut sarcophagus on t-shirt to be sold at

the museum store.

Solution: Utilized a specialty screen

printer with high resolution process color

screen printing capabilities (125 line

screen vs. 55 - 65 line screen) that

reproduced the smallest details in the

original artwork that could not have been

reproduced with regular process color

screen printing. In addition to the original

order, client has placed two large

reorders for the museum store.



Challenge: Develop a brand to launch

WebEx Connect, the open source developers

language for creating applications to integrate

with the WebEx online meeting platform.

Solution: The “infinite ampersand” that

combines the strength of the WebEx brand

with the addition of all other software

platforms. Additionally a microsite and

community pages were developed to

introduce the new offering to the market. We

were also able to extend our expertise to

support a :60 sec holiday viral animation and

two :30 second spots.



Challenge: To design and environment for

Target’s health + beauty and pharmacy retail

departments as an adjunct to a case study

for store implementation in 2013.

Solution: Seamless signage, POP displays,

uniforms, graphics, advertising, direct

marketing, and product development were

rendered to allow Target to enter its own

“virtual store-within a store” concepts.

Onyx Agency Case Studies

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