Uncomfortable Talk #5: THE AGE OF TRANSITION
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Uncomfortable Talk #5: The Age of Transition Vienna August 11, 2011.
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Never before have we been in such a state of transition in so many aspects of life. While we are reaching with one foot towards the future, the other still seems somewhat rooted in the present whether that be culture, media , science, industry, business. Marc, Matthias & Matthias (3M) will explore the Age of Transition, examining what drives it, motivates it and prevents it from fulfillment and how that affects us in our various aspects of life. Uncomfortable Talks is a series of provocative and inspirational speeches about marketing & innovation and curated by LHBS lhbs.at . Find out more about them at: checkdisout.com/ Matthias Abel is the founder of Wirtschaftswunder. He has worked as a strategy and innovation consultant with agencies like Springer & Jacoby, Trendbuero, TBWA\ and Sturm und Drang before founding his own consultancy for research and development in 2004. During his time with Wirtschaftswunder Matthias has worked for national and international clients like Beiersdorf, Head, Sony PlayStation, HDI, Deutsche Post, Häagen Dazs, Tchibo and many others. Matthias holds a degree as a Master of Arts in literature, economics and psychology. Marc Schäfer Marc is a trained morphological market researcher. Previously, he led agency group Counterpart as managing director and was head of planning and market research. He has successfully helped corporations in diverse fields to position their brands and offerings on the market in a relevant way. Since 2011 Marc is a freelance research and strategy consultant and partner of Wirtschatfswunder. Marc holds a degree in marketing-communications, complimented by a MBA degree in business design. Matthias Weber is the founder of Checkdisout. He has worked on the intersection between research, strategy and creation since 2005. Before, Matthias worked as a freelance trend consultant for both agencies and clients including brands such as Ford, Head, Allianz, Deutsche Post. As part of the PSFK network he headed up the company‘s operations on the German Market, serving clients including Apple, BMW Group, SK Telecom and Tchibo. He holds a degree in Media Arts and Design from Bauhaus-University Weimar. Image Credits: Image Source: http://www.adfero.com/wp-content/uploads/2010/11/Crowdsourcing.jpg http://www.flickr.com/photos/elkit/4630250506/sizes/o/in/photostream/ http://www.saunapool24.de/bilder/produkte/gross/Rindenscheibe-Keinen-Schweiss-aufs-Holz-BxHxT-ca-490x200x20-mm.png http://www.oceansbridge.com/paintings/german/Michelangelo_Buonarroti_017-corrected_OBNP2009-Y06533.jpg Image Source: http://flagpedia.net/data/flags/ultra/de.png http://www.flowtown.com/blog/the-2010-social-networking-map http://www.miabirk.com/blog/wp-content/uploads/2010/12/Times-Square-Bike-Lane.jpg http://images.huffingtonpost.com/2009-05-25-pastedGraphic.jpg http://www.flickr.com/photos/midweekpost/325711281/sizes/l/in/photostream/ http://www.flickr.com/photos/37005493@N04/3838953334/s
Transcript of Uncomfortable Talk #5: THE AGE OF TRANSITION
Uncomfortable Talk #5: The Age of TransitionVienna August 11, 2011.
Servas, my name isMatthias Weber.
I‘m here tonight with my two partners:
Matthias Abel & Marc Schäfer.
We were invited to give an Uncomfortable Talk thanks to the folks from
What do we do?
We are a Sweet Spot Company at heart.
We are a Sweet Spot Company at heart.
Insights
We are a Sweet Spot Company at heart.
Strategy
Insights
We are a Sweet Spot Company at heart.
Strategy Innovation
Insights
We are currently a Company without a Name and Identity.
We are about to launch our business.
I always wanted to use the launching rocket in a presentation.
Anyway: we are working on it.
We might even turn to Crowdsourcing for our name...
...although I really don‘t hope we have to.
Well, we are Germans.
Everything has to be in order!
It must be perfect!
Sorry about that!
If this attitude should become too annoying, please do hit us hard at any time during our #Untalk.
Unfortunately, these days being a good German puts you into trouble.
Since the demand for perfect stuff is declining.
Today companies hiding away in ivory towers designing the perfect whatever will lose.
Today companies hiding away in ivory towers designing the perfect whatever will lose.
They will die from long time to market and irrelevancy.
Today companies living on the street and in the web sharing and anticipating new ideas win.
Unfortunately, today only few of these companies are German companies. We need to change this fact.
Intro (done)
Intro (done)
Quick Recap of previous Untalks in context to our Untalk #6
Intro (done)
Quick Recap of previous Untalks in context to our Untalk #6
The Age of Transition
Intro (done)
Quick Recap of previous Untalks in context to our Untalk #6
The Age of Transition
Q&A
Intro (done)
Quick Recap of previous Untalks in context to our Untalk #6
The Age of Transition
Q&A
So what is our #Untalk about?
In short: we would like to bounce some ideas with you on transitions.
Let‘s start with an example.
Transition #1: Who thought, we would trade competition in favour of collaboration?
A transition in the way we think about business.
„This is not how I grew up in business but I’m so glad its changed.“– Joanna Bakas
Btw: This is not how we grew up either.
Transition #2: Who thought Americans would fall in love with bikes?
Bike Lanes around Times Square?
From Car-Centric Gotham to Bike-Friendly Big Apple?
Before After
From Traffic Jam to Piazza (well almost)?
Before After
If cars are continuously being banned from our cities, how does this change the concept of designing living space and enabling mobility?
Especially if you‘re a car brand?
Side note: Congrats to BMW for breaking all your records.
By the way: how are your cars shaping the future of mobility?
Side note 2: Kudos to DB (Call a Bike, DB Car Sharing, Flinkster) and Daimler (Car2Go). Thanks for anticipating that our world is changing.
@BMW: success breeds #failure.Ask Nokia.
Most of the previous #Untalks already dealt with change and transitions.
Steffen Stäuber
Steffen Stäuber Third Wave
Steffen Stäuber Third Wave
Marcus Brown
Steffen Stäuber
Neil Perkin
Third Wave
Marcus Brown
Steffen Stäuber
Neil Perkin
Third Wave
• Transitions in the way we market, advertise and communicate.
Marcus Brown
Steffen Stäuber
Neil Perkin
Third Wave
• Transitions in the way we market, advertise and communicate.
• Transitions in the way we work, live and interact with media through new technologies.
Marcus Brown
Steffen Stäuber
Neil Perkin
Third Wave
• Transitions in the way we market, advertise and communicate.
• Transitions in the way we work, live and interact with media through new technologies.
Marcus Brown
• Transitions in the way we perceive and use the web.
Steffen Stäuber
Neil Perkin
Third Wave
• Transitions in the way we market, advertise and communicate.
• Transitions in the way we plan and build business strategies.
• Transitions in the way we work, live and interact with media through new technologies.
Marcus Brown
• Transitions in the way we perceive and use the web.
Our #Untalk thesis:Today, most innovation is held back.
Why?
Because:As long as business is running smoothly, innovation is only seen as one thing:
A Source of Irritation.
It is more convenient not to change.
When it comes to innovation we have been thinking about two archetypes.
Two archetypes
Visionaries Copycats
Two archetypes
Visionaries Copycats
Two archetypes
Visionaries Copycats
Fueled by different sentiments.
Visionaries Copycats
Fueled by different sentiments.
Fueled by different sentiments.
Courage
Fueled by different sentiments.
Courage Fear
Both create innovation, but for different reasons.
Motivations
Impact Pressure
Motivations
Impact Pressure
Motivations
Impact Pressure
Most organizations only change when being under pressure.
Most organizations only change when being under pressure.
„I guess it‘s about time to change this uncomfortable situation.“
Our assumption:this applies to all forms of social entities.
Personal Relationships.
Personal Relationships.Communitites.
Personal Relationships.Communitites.Cultures.
Personal Relationships.Communitites.Cultures.Businesses.
Personal Relationships.Communitites.Cultures.Businesses.Governments.
How can we understand this behaviour better?
Intro (done)
Quick Recap of previous Untalks in context to our Untalk #6
The Age of Transition
Q&A
The Age of Transition.
A few assumptions to explain what we are thinking and discussing about.
We live in a time where changes in almost all fields of life are occuring much quicker than in the past.
We believe that these changes will even speed up in the future.
The Age of Transition is a metaphor used to explore and understand these changes.
#TAOT will be a snapshot during one moment in time that needs to be revisited in the future.
#TAOT will be a collaborative project growing with your participation.
Let‘s take a look at three select fields in which transitions are taking place.
Governments: From Nuclear Necessity to Renewable Energies.
Governments: From Representative to Participatory Democracy.
Governments:Power Shifts from Top-Bottom to Bottom-Top Societies.
Governments:Power Shifts– London Riots.
Business:From ivory towers to openness and collaboration.
Cultures:From Privacy to Sharing.
Governments
Governments Businesses
Governments Businesses Cultures
Governments Businesses Cultures
• Nuclear Phase Out in DE
Governments Businesses Cultures
• Nuclear Phase Out in DE• Participatory Democracy
(e.g. Stuttgart 21)
Governments Businesses Cultures
• Nuclear Phase Out in DE• Participatory Democracy
(e.g. Stuttgart 21)• Power-Shifts both in
western democracies and Arab countries
Governments Businesses Cultures
• Nuclear Phase Out in DE• Participatory Democracy
(e.g. Stuttgart 21)• Power-Shifts both in
western democracies and Arab countries
• from ivory towers and gated business thinking to openness and collaboration
Governments Businesses Cultures
• Nuclear Phase Out in DE• Participatory Democracy
(e.g. Stuttgart 21)• Power-Shifts both in
western democracies and Arab countries
• from ivory towers and gated business thinking to openness and collaboration
• From privacy to sharing culture both in the web and everyday life
How can we support individuals, communities, businesses and governments to foster these insights?
1. Find a Purpose.
And stick with it.
2. Build your organization/brand around this purpose.And invite people in. Eypecially those you wish to have around you.
2. Be broad.
Explore the boundaries of your business.
2. Open up!
To complimentary cultures and embrace them for being different.
Get involved.
In conversations about where your category or market is going to.
Create Experiences.
For you will be measured by what you do (not what you say).
Know your Category.
And know when to leave it.
Do not stick to what made you succesful in the past.For it might not in the future.
Rely on capabilities (soft factors) not on solutions.Because somebody is already building something better or cheaper.
Take Risks and Fail if you must.If you do not fail, maybe you were not brave enough!
Embrace Change.
The age we live in is the most interesting. Ever.
Do not feel too comfortable.Wherever you are: places and surroundings change quickly.
Thank You!
