1.UKTI at SXSWiPower Up. Connect. Engage.The Best and Brightest in BritishTechnology at SXSWi 2012.www.ukti.gov.uk

2. Contents 1. . . . . . . . . . . . . About UK Trade & Investment (UKTI) 2. . . . . . . . . . . . . About the UKTI Interactive Mission to SXSWi 2012 3. . . . . . . . . . . . . The Great British Breakfast 4. . . . . . . . . . . . . UK Demo Day 5. . . . . . . . . . . . . Chinwags Great British Tea Party 6. . . . . . . . . . . . . Tech City London 8. . . . . . . . . . . . . UK Technology10. . . . . . . . . . . . . UKTI Interactive Mission to SXSWi 2012 Companies20. . . . . . . . . . . . . UKTI Birmingham Mission21. . . . . . . . . . . . . Invest Northern Ireland Mission22. . . . . . . . . . . . . British Music Embassy Schedule24. . . . . . . . . . . . . British Film & Music at SXSW 201226. . . . . . . . . . . . . About Chinwag27. . . . . . . . . . . . . UKTI Interactive Mission to SXSWi 2012 Company Contacts 3. Map of the United Kingdomof Great Britain & Northern Ireland About UK Trade & Investment (UKTI) UKTI is the Government organisation that helps UK based companies succeed in the global economy. UKTI also helps overseas companies to bring their high quality investment to the UK market, ranked as Europes number one location to set up an international business presence. UKTI provides expertise and contacts through an extensive network of specialists in the UK, British embassies, and other diplomatic offices around the world. UKTIs work with the UKs information communication technology (ICT) sector includes: Organising missions to key overseas markets such as theUS, India, China and Japan.Scotland Supporting sector presence at important international trade events including SXSWi, Consumer Electronics Show and Mobile World Congress. Hosting UK based events to bring UK technology companies together with international buyers, such as Technology World. Providing one-to-one business support to help UK companies take advantage of global opportunities. N. Ireland Visit www.ukti.gov.uk, Find our stand on Aisle 1100 or call + 44 (0)20 215 8000. on the SXSW Trade Show floor. You can also catch up with us on these Leah Mayo and Christopher Dunn from social media channels: UKTI Houston and Bal Kaur from UKTI England UKTIs SXSWi Twitter at @UKTIatSXSWiLondon are on the stand during theWales UKTI on Twitter at @UKTISXSWi Trade Show. They can: UKTI on YouTube at Answer your questions about UKTI. youtube.com/UKTIweb Offer advice on doing business overseas. UKTIs Blog at blog.ukti.gov.uk Help you to identify which UK andUS companies to meet at SXSWi. Come meet with us and have a chat about how UKTI can help your business grow: leah.mayo@fconet.fco.gov.uk christopher.dunn@fconet.fco.gov.uk bal.kaur@ukti.gsi.gov.uk+1 713 715 9446+1 713 210 4177+44 (0)7739 954561 4. 2 | UKTI Interactive Mission to SXSWi 2012UKTI Interactive Mission to SXSWi 2012 | 3 About the UKTI Interactive Mission to SXSWi 2012The Great British Breakfast Each year, UKTI brings a group of Britains best Hungry for networking? to showcase their innovative technologies at Then join us for a traditional South by Southwest Interactive.British fry-up at The Great British The UKTI Interactive Mission is a collection of top-notch digital technology companies from across the pond looking to expand internationally, understand foreign markets, attract Breakfast. This is the premier investment, find partners and develop business relationships. Where better to do all thisinternational networking than SXSWi?event at South By Southwest The 40 successful companies were chosen by a competitive process and selected by an advisory board of industry experts from the UK technology community and UK Government. Interactive organized byUKTI They span the definition of digital media, representing traditional software, film, music, and Chinwag. gaming, social media, and digital agencies. They have participated in networking events and education sessions to prepare them for entry into the US market. They are Britains best Over 250 digital practitioners, press and investors working in the interactive space will and brightest, and they are ready to give Austin a little taste of the UK. descend on 4th Street for a traditional British fry up. Youll have the opportunity to meet thetop innovative digital entrepreneurs and companies from all over the UK, discover the Britishtech scene and network with the people who are at the heart of it all. The companies selected for the UKTI Mission to SXSWi 2012 are:The Great British Breakfast is free to attend for all SXSW Acknowledgement Ltd Acunu AMEE Analytics SEO Anywhere.me Codegent badge holders, but youll need first to RSVP here: Culture Label Ltd DAD Technology Ltd deadsoci.al Eventless Ltd Foodsplore Ltd Fortune Cookie Gravity Thinking Hailo happiest limited thegreatbritishbreakfast.eventbrite.com Harvest Digital Milky Tea MOFILM Ltd Musicmetric Net Communities Ltd Numiko Oil Productions Ltd Palringo Play Mob Portal Entertainment Psonar Ltd Realeyes Recite ShareMyPlaylists.com Shopcade Sigh-Up.to DATE: Tuesday 13 March 2012 Sohnar SoJoLife StickyWorld Ltd Synchtank Ltd The Unit Thrive Software TIME: 10:00 am to 12:00 pm TWAds (Addiply) ustwo YazinoLOCATION: Cedar Street Courtyard 208 West 4th Street, Austin, TX 78701 Information and contact details for each company are listed in this booklet and on mission landing page: http://chw.ag/gDd Once youve signed up, make sure to stop by the UKTIInteractive Mission stand at the SXSW Trade Show and Stay on top of all mission goings-on with @UKTIatSXSWi and #SXBrit.meet all the UK mission companies (Aisle 1100).Special thanks to our partner, Chinwag, for their support on the UKTI Interactive You can also follow all the happenings on Twitter @UKTIatSXSWiMission to SXSWi 2012 and the Digital Mission series. For more information,please visit their websites at www.chinwag.com and www.digital-mission.org. Have any questions? Go ahead, ask us! mission@chinwag.com 5. ChinwagsUK Demo Day Great British Tea PartyUKTI and Thomson ReutersAnyone for tea...?scoured the United KingdomJoin us for Chinwags Greatto bring you the best of Supplementary type:British Tea Party, an official Helvetica Rounded LT BoldBritish tech.SXSW party, for all theFollowing a competitive application process,international folks headingUK companies have been selected to demotheir cutting-edge technologies for theto Austin for SXSW.tech-savvy attendees of SXSWi.There will be free beverages to those who attend.DATE: Sunday 11 March 2012DATE: Sunday 11 March 2012TIME: 3:30 pm to 6:00 pmTIME: 5:00 pm to 8:00 pmLOCATION: Hilton Hotel Startup Village, Ballroom B LOCATION: Brush Square Park, East TentIndulge your tech curiosity. Join investors, journalists, and Sample the delights of British Afternoon Tea, complete withcurious passers-by as they check out the finest in UK tech! the finest selection of English afternoon tea cuisine along withPimms, beer, wine and soft drinks for those non-drinkers.Organised by the UKs leading digital community, Chinwag, and supported by UKTI andOgilvy Labs, swing by Brush Square Park (East tent, across the street from the ConventionCenter) on Sunday afternoon (11th March, 5 - 8 pm) for some excellent British inspiredfood & drink, company and chatter.The Great British Tea Party is an official SXSW party and youllneed to RSVP to guarantee entry.RSVP HERE: http://chw.ag/fcl 6. 8 | UKTI Interactive Mission to SXSWi 2012UKTI Interactive Mission to SXSWi 2012 | 9 UK TechnologyThe UK has one of the worlds Around 18.3 million households in the UK (70 and all major studios have UK-basedper cent) had internet access in 2009 (Office of developers, including Microsoft, Activision,most advanced industries in the National Statistics), and PWC predict that 25Capcom, Sony, Electronics Arts and Disney.rapidly changing phenomenon ofmillion homes will have broadband by 2014 The UK has 16M users of high enddigital media the combination (The Independent, 15 June 2010). smartphones representing 34% of theof digital technology and In 2009 the Digital Britain report estimated population.Making the UK the most importantthat today approximately 89% of homes canmarket in Europe for mobile content.51% ofcreativity in areas such as TV, readily get a 2 megabits per second (Mbps) - orthe UK engage in M-Commerce and over 50%film and radio production; videohigher - broadband service from cable, ADSLof mobile internent browsing is spent on socialgame development; interactive or wireless means. The UK government has networks, in terms of minutes spent per user.committed to providing high speed broadbandmedia; graphic design; theaccess of at least 2 megabits per second The UK has traditional strengths in video,internet; e-commerce; and mobile(Mbps) to every household by 2012. The UK music and games industries, which are the dominant content on mobile devices.Overtelecommunications. has been ranked as the top internet gateway 50% of the apps in the UK are games andin the world, with the highest international two-thirds of UK game developers are self- Thanks to the countrys position as a leading global hub for innovation, bandwidth and 36% of inter-regional traffic. publishing.Growth in the sector is coming R&D and entrepreneurship, the UK has a thriving digital sector.The UK also boasts the highest proportion from the social and mobile game companies.of internet advertising of any developed Hence the opportunity for overseas tech The UK is at the very heart of the innovation UK consumers. In a recent research report by economy. And London is the largest data companies to find appropriate content economy and ranks 4th on the BCG/EconomistEconsultancy it was identified that 87% of UKcentre market in Europe. (Digital Britain Report partners in the mobile space. Intelligence Unit as a global digital nativebusinesses use Twitter and 82% use Facebook2009. DCMS) and are rated as world leaders in the digital as part of their online marketing activity andThe growth of the UKs mobile market, withIn May 2009 UK consumers spent an average economy.57% operate a company blog. This reflects the an increase in the use of smartphones drivingof 25 minutes a day online at home. (Ofcom). UK consumers appetite to engage with brands the growth of social platforms and content, The UK is a living lab for companies to innovate, online to both communicate and co-create.E-commerce in the UK has grown from 19bnpresents more opportunities for mobile social co-create and experiment with a sophisticatedto nearly 163 billion a year since 2002. By networks.Mobile analytics firm Flurry has user base who are keen to adopt the latestUK companies such as Mind Candy are world2012, 1 in every 5 of all new commerce inconducted research, estimating in December technologies. This coupled with access to anleaders in developing social multi-playerthe UK will be spent online. 2011 that 17M people in the UK had used apps experienced pool of UK and European talentgames helping kids (and big kids!) around the in the last 30 days on iOS and Android alone in in a variety of skills makes the UK the perfect world play and connect. The UK provides theThe UK has the highest number of games November, comScore estimated that 44.9% of place to develop your products, build yourunique blend of market opportunity, ease ofdevelopment companies and publishers in British mobile owners were using downloaded customer base and grow your business. doing business and a vibrant ecosystem ofEurope, employing 28,000 people.UK made applications. some of the worlds most innovative companies games are some of the biggest box office UK businesses understand the value of social to ensure social businesses can succeed in the sensations in the world, accounting for 1.34With the 2012 Olympics acting as a catalyst, business and adoption from business and innovation economy.billion in sales, from Tomb Raider, Harrythe planned investment in UK internet government reflect the high engagement ofPotter to Grand Theft Auto.UK independents infrastructure will support the growth of Sources: continue to attract international business,mobile media and content online. BCG e-Intensity Index, October 2011 www.bcgperspectives.com/content/interactive/telecommunications_media_entertainment_bcg_e_intensity_index Econsultancy / LBi / bigmouthmedia State of Social Report 2011, November 2011 MindCandy.com 7. 10 | UKTI Interactive Mission to SXSWi 2012UKTI Interactive Mission to SXSWi 2012 | 11 UKTI Interactive Mission to SXSWi 2012 CompaniesWere a digital creative agency based in Shoreditch, London. We work Analytics SEO - SaaS software for SEOs/Online marketers and anwith leading brands and organisations across web, social and mobileAPI for partners. It covers every aspect of SEO including; technicalplatforms. auditing, competitive analysis, keyword research, link building, contentTom Jordan Laurence OToole laurence@analyticsseo.com optimisation and white- label reporting. Customers can also re-brandtom@acknowledgement.co.uk +44 (0)208 977 4465 the software as their own. Our customers are increasing organic search+44 (0)20 7655 6555@acknowledgement @analyticsseo revenues by 85% and visits by 162%. Were looking for US partners toacknowledgement.co.ukwww.analyticsseo.comhelp us take our software to US businesses.Acunu is the next-generation distribution for Apache Cassandra. It runsAnywhere.me is a free, secure and scalable digital publishing platform.on bare metal and leverages Acunus proprietary storage stack (Castle) We work with public libraries, universities and government agenciesand proven technology from Apache Cassandra. The result is a several-Paul Quelch to build portals, start pages, desktop dashboards and mobile apps forEmmanuel Marchalfold increase in reliability, ease of use and performance under load. It paul@anywhere.metheir communities.The platform is based around individual gadgetsmanu@acunu.com+44 (0)7590 075 035 is 100% API compatible with Apache Cassandra and all the tools. With +44 (0)20 7183 2820 or portlets using open social protocols which can be built by any user@acunuAcunu, Cassandra becomes a dependable, enterprise-ready database @quelch with no previous programming experience.Our products also generatewww.acunu.com machine. www.anywhere.me/inc revenue as users search the web and shop online enabling us to turn traditional costs centres into profit centres for our partners.Addiply is a local, self-serve digital advertising exchange that offersCodegent is a Digital Agency and Apps Development company basedlocal publishers a 90% revenue return; for local advertisers it is the in London, UK and Bangkok, Thailand. Founded in 2004 we have sincedigital equivalent of placing a postcard in the window of your local PostMark McDermottgrown to a team of 20 people. We build educational mobile apps andOffice. And now Addiply offers publishers the chance to out-source Mark.McDermott@codegent.comSaaS web applications that focus on solving issues we encounterRick Waghorntheir ad sales to third parties via an affiliate sales programme. We crack +44 (0)20 7720 4040 as web developers. Our agency clients include: BBC, British Library,rick.waghorn@addiply.com @codegentthe nut that is the cost of a local ad sales force.Channel 4, Hoxton Hotel, Nestl, Nickelodeon, Pearson Education,+44 (0) 7920 804477www.codegent.com@rickjwaghorn PepsiCo and Skechers.beta.addiply.comAMEEs mission is to aggregate and automate access to the worldsCultureLabel.com curates the best of the global design and artenergy and environmental information in order to drive measureable community within an online marketplace officially partnered withchange to a low-carbon economy.500+ of the worlds leading creative brands. These include Tate, V&A,Gavin Starks Peter TullinSaatchi Gallery, Andy Warhol Foundation and Chateau de Versaillesgavin@amee.com+44 (0)7931 387 769peter.tullin@culturelabel.com to Abbey Road Studios and The Prodigy. CultureLabel.com offers@ameehq+44 (0)207 749 6857 unique gifts, accessories, homeware as well as limited edition art fromwww.amee.com @CultureLabel hundreds of hand-picked artists such as Damien Hirst and Tracey Emin. www.culturelabel.com 8. 12 | UKTI Interactive Mission to SXSWi 2012 UKTI Interactive Mission to SXSWi 2012 | 13UKTI Interactive Mission to SXSWi 2012 CompaniesDADapp introduces 3D Private Sharing & your Life Catalog.3D Private Fortune Cookie is a global full service digital marketing, strategySharing - one method for all three dimensions of sharing - you, yourand technology agency. The worlds leading companies choose usJulian Ranger home/work & your world; that is private & secure; that you can easily to transform their digital channels because we make a measurable Kashif Hasanjulian@jranger.comcontrol; that is rich in useful data.Life Catalog - we are creating difference. Our mission? Improve the digital world to make the real kashif.hasan@fortunecookie.co.uk+44 (0)7802 207 470 ever more data at an increasing rate, but its in different places, in world a better place. Our clients include AEGON, American Express, +44 (0)870 736 1000@rangerjproprietary formats with rich information locked away; DADapps LifeBP, Canon Europe, De Beers, FIBA, Fitness First, Legal & General, Royal @fortunecookiewww.dadapp.comCatalog is an open unified catalog of all our data that we can reuse, Caribbean International and UEFA. www.fortunecookie.co.ukextend, cross-link and share.DADapp - more flexible than Dropbox,easier than Windows Networking and more private than Facebook.DeadSocial is a free tool that allows anyone to create private andWe create and execute marketing campaigns for clients includingscheduled messages. These are distributed across the social web oncePhilips, Specialised and Visa that harness the power of social media.the user dies. DeadSocial allows for final goodbye messages to be told. From using social to better understand your customers to developmentJames NorrisIt also allows users to continue to distribute messages and mediaAndrew Roberts of social strategies and campaigns. From blogger outreach to contentinfo@deadsoci.alonce they have passed away. DeadSocial explores the notion of digitalandrew.roberts@gravitythinking.com creation and digital build to community management, we quantifiably+44 (0)7868 823055legacy and allows us all to extend our digital life through technology +44 (0)207 654 7693maximise the power of social.@DeadSocial @gravitythinkingDeadSoci.al and the social web. www.gravitythinking.comEventless is a cross-platform (mobile & web) application that utilisesHailo is a network that matches passengers and licensed taxi drivers,a users personal information, social circle and past history to suggestusing a tool which helps to make cabbies days more sociable andinteresting and highly relevant events in their current or chosen profitable. Hailo makes sure people are never more than two taps awayMichael Howegeo-location.This application also empowers event organisers, gig from a licensed taxi, and that cabbies get more passengers when theymichael@eventless.com promoters & venue managers to increase ticket sales by allowingJay Bregmanwant them. Which means more journeys taken by passengers, and+44 (0)778 070 7628jay@hailocab.comthem to market their events more efficiently and cost effectively while more profitable shifts for drivers.@MichaelEHowe@HailoCabcollecting valuable attendee analytical data.www.eventless.comhailocab.comFoodsplore is a Social Network for food, its for anyone who enjoys Get rewarded for doing the things that make you happy. Were buildingeating out. Using Foodsplore you can see what others are eating and a location-aware loyalty rewards platform connecting businesses andenjoying nearby, This is complete with quick reviews and photos soconsumers. Customers seek more than connection with brands: theyMohammed Suleman Bobby Patersonyou can be inspired by the people around you. Its about discoveringsearch for tangible value for their time and attention. Businesses lookmohammed@foodsplore.combobby@happie.st+44 (0)7985 177 743 great food wherever you go, but its also about friends. Foodsplore for endorsement and data. Were building our platform to make it easy +44 (0)191 269 6883@mhsulemanwill create a network around the food you and your friends are eating@happiestfor businesses to create and manage more purposeful and meaningfulwww.foodsplore.comso you can stay updated and connected with your friends locations, happie.stconnections with consumers.recommendations and eating experiences. 9. 14 | UKTI Interactive Mission to SXSWi 2012 UKTI Interactive Mission to SXSWi 2012 | 15 UKTI Interactive Mission to SXSWi 2012 CompaniesHarvest Digital is a performance-focused digital marketing agencyNet Communities specialise in representing innovative US Mediarunning international campaigns from our London headquarters. We Companies in the UK in order to bring a wider reach and range ofcan help you get the full value from your digital marketing spend by marketing solutions to UK and European Brand Marketeers.telling you where to invest and how to do it well. Our clients includeAndy EvansMike Teasdale Tesco, Experian, Sage and Chevrolet.andy@net-communities.co.ukmike@harvestdigital.com+44 (0) 207 291 0770+44 (0)207 479 7500@digitalandy@miketeasdalewww.netcommunities.comwww.harvestdigital.comMilky Tea provides world-renowned brands and agencies from acrossNumiko are a leading UK digital agency working with broadcastersthe globe with ingenious ideas and unparalleled digital production such as ITV, Channel 4, the BBC and more. We have worked for manyJonathan Holmes services. Whether you fancy enhancing a campaign with a bespokehigh profile broadcast brands such as Im a Celebrity, EastEnders andjholmes@milkytea.comdigital illustration or animation, or wish to bolster your brand withDoctor Who and Street Summer for Channel 4. Our innovative work is+44 (0)151 703 9153 a game or interactive service, Milky Tea is designed to make the based on an insight into user behavior and has won numerous awardsDavid Eccles such as BIMA, Revolution and NMA Effectiveness awards.@jonathanholmes transition from idea to digital reality a simple and affordable one.dave@numiko.comwww.milkytea.comJoin us and youll be in good company, our clients include Sony SCEE,+44 (0)113 202 1400Lloyds TSB and the BBC. Come and chat with us to see how we can lend@numikoour award-winning expertise to your brand or agency.www.numiko.comMOFILM inspires filmmakers to create video for large brands andWe create drama and entertainment based on our own IP for broadcasters,social causes. A leading crowd sourcing agency, we work with brandsbranded content for advertisers, and commercial properties with forwardto develop briefs that we promote to our 40,000 plus community thinking partners. We use digital production techniques to create low-cost,Kerry Gaffney high- value properties. We tell great stories using the familiar touch pointskerry.gaffney@mofilm.comof filmmakers from around the world. Created by passionate of the target audience. We use everyday media to tell the story to the right+44 (0) 7747 063 737professionals, the quality of content is outstanding, a recent creationMike Bennett people in the right place at the right time. And we make sure that our stories@mofilmugcfor Chevrolet, Happy Grad, ran during the second quarter of the Supermike@oilldn.comare designed so that each interaction - no matter where or how it happenswww.mofilm.comBowl scoring favourably on the USA Today Ad Meter.+44 (0) 7889 600 867 - progresses the story, rather than just repeating the headline. Oil is a multi-@_Oillspillplatform story studio. This means we create compelling worlds that can reward,www.oilldn.com entertain and monetize massive audiences in a market where traditionally- served audiences are shrinking every day.Musicmetric has built the worlds most powerful artist analytics Palringo is a popular mobile group messaging service with a largedashboard, Musicmetric Pro. This empowers anyone with a commercial active community of over 300,000 social groups. Send instant text,decision to be made about an artist to be properly informed, in contextpicture, and voice (Push-to-Talk) messages to friends, groups of friends,Marie-Alicia Changmarie-alicia@musicmetric.comto other artists and real world events, in record time. Musicmetricsocial groups, or anyone on any mobile device, PC, or Mac. Palringoalso measure artist buzz for all areas of the industry and have built a Martin Rosinskiuses your internet data, so you can send unlimited messages to+44 (0)277 392 301number of free tools to help emerging artists do their best to succeed. martin@palringo.comanyone without SMS charges. Palringo works with existing third-party@musicmetric+44 (0) 191 580 0060www.musicmetric.comIM services so you can instantly chat with all your friends on Facebook,@palringo Yahoo! Messenger, Windows Live Messenger and more. Downloadwww.palringo.com now for free! 10. 16 | UKTI Interactive Mission to SXSWi 2012 UKTI Interactive Mission to SXSWi 2012 | 17 UKTI Interactive Mission to SXSWi 2012 Companies Revolutionising giving through gaming, PlayMob enable digitalRecite is a software as a service system that can make any website content providers to monitise their products through in-game charityaccessible to anyone from anywhere in the world. Our text to speech sponsored micro-payments. software reads websites out aloud, text only views help people withJude Ower dyslexia and visual impairments adjust the text to their individualjude@playmob.comRoss Linnettross@reciteme.com needs. We also provide translation into 52 different languages and+44 (0) 7817 807 097+44 (0)191 432 8092 dictionary definitions of difficult words.@playmobwww.plamob.com@recitemewww.recite.me Portal Entertainment makes immersive entertainment: stories whereShareMyPlaylists.com is the largest site in the Spotify ecosystem and the audience take part them. We have built a storytelling platform allows both music discovery via playlists as well as playlist sharing. that allows us to tell a story over multiple devices and measure theLONG LIVE THE MIXTAPEAcross the web, Spotify App, iOS and Android apps they deliver highJulian McCreaaudiences level of emotional response to that story around anxiety, quality curated content to more than 3 million users per month.Kieron Donoghuejulian@portalentertainment.co.uk changing the storys direction. Our first production is a week-longkieron@sharemyplaylists.com+44 (0)7965 458 585Hitchcockian suspense thriller coming out on the iPad, blending film,+44 (0) 7766 515591@julianmccreaweb, email and mobile validated against our target market - 25-55 year @sharemyplaylistwww.portalentertainment.co.uk old males 1, >50k. http://sharemyplaylists.com Psonar enables people to listen to great music in a radically new, legal Shopcade is a social shopping app where you can discover and way Pay Per Play. Listen to a track once for 1c/1p/1eurocent or gift shop whats trending among your friends and from your favourite a playlist where youve pre-paid for someone else to listen. Psonar is Nathalie Gaveautrendsetters. Users create their own Shopcade - a dynamic list of theirRichard Urwingood for music - every time a track is played artists get paid and byfavorite products that is automatically shared with their friends andnathalie@shopcade.comrichard@psonar.com sharing and gifting music on Psonar people encourage the spread of followers. Thats not all, whenever others buy from your Shopcade, you+44 (0)203 327 3130+44 (0)771 100 9002great music. both earn real cash, and the more you use Shopcade the more points@MyShopcade@rich_urwinwww.shopcade.comyou earn - which you can spend to decorate your Shopcade. You canwww.psonar.comalso participate in special missions hosted by Shopcade and its partnerbrands, so discover, shop and prosper on Shopcade! Realeyes is a technology firm that uses computer vision to readFor marketers who have to log in to too many apps to get things done, peoples faces over regular webcams. We measure what emotionsSign-Up.to is a web-based service that takes the hassle out of building people are feeling and where they are looking. We help to radicallyrelationships with your customers because unlike other services we let improve brand advertising and online video content, power market you manage your email, mobile, Twitter and Facebook marketing in aMihkel Jaatma Matt McNeill research industry with next-generation technologies and enable single place.mihkel@realeyesit.com matt@sign-up.to smarter applications that take advantage of real-time biometric user +44 (0)7947 486 069+44 (0)774 880 9671@mihkeljaatma feedback. Realeyes is the The Google Analytics of Eye Movements and @mattmcnwww.realeyesit.com Emotions. www.sign-up.to 11. 18 | UKTI Interactive Mission to SXSWi 2012 UKTI Interactive Mission to SXSWi 2012 | 19UKTI Interactive Mission to SXSWi 2012 Companies Sohnars Traffic LIVE is an online, flexible, real-time scheduling, For rights holders we build, manage and monetise online communities.Managing creative business online workflow and project management tool. It manages the projectWorking with some of the worlds most successful stars we have lifecycle from quoting to invoicing, including drag and drop scheduling,identified important new revenue streams for the music and Callum Broderickone-click timesheets, live job notifications and some of the most entertainment industry. The Unit is a social software and interaction callum.broderick@sohnar.com impressive management reporting and business analytics available. Jim McCalldesign company who provide the tools, expertise and creativity to +44 (0)7972 833 424 Its fast, visual, with an easy to use interface that your team will just jim@theunit.co.uk develop and manage successful subscription, paid content and pay @TrafficLIVElove using. Traffic LIVE is creative management redefined.+44 (0)1273 686 713 per view activity. www.trafficlive.com/tourwww.theunit.co.uk Blendologys SoJoLife is a new breed of interactive event solutions thatThrive create beautiful and intuitive web applications which take promotional give-ways and consumer engagement to a whole new revolutionise they way users track, interpret and act upon their level for both users and brand managers. SOJO branded give-aways business data. Maximising their time and increasing profits.With a Jerome Iveson connect users with just a tap to build real-life networks, expand their jerome@thrivesoftware.co.uk worldwide user base,ThriveSolo is an all-in-one solution for the creative Bill Munday online networks and engage with brand communities.+44 (0)7801 505 262 freelancer. ThriveStudio will reinvent the way creative studios manage bill.munday@blendology.com @thrivesolo their business data, collaborate and work. ThriveMarket will unite the +44 (0) 7960 525 035 @sojolife www.thrivesolo.comglobal marketplace. www.sojolife.comStickyWorld offers a visual forum to discuss projects, products andustwo is a digital design studio that delivers pioneering userplaces. We help people share their exact point of view on visual media,experiences as digital partner to the worlds leading brands fromusing sticky notes placed in the context of images, plans, documents,studios in London, Malm, Sweden, and very soon New York. Michael Kohn videos and 360 virtual tours. Our SaaS solution connects colleagues, Specialising in interaction & user interface design, we create design michael@stickyworld.comcollaborators and customers, enriching dialogue and informingJules Ehrhardtmulti-platform experiences across mobile, tablet, TV and beyond +44 (0)7939 519 356decisions across a variety of sectors, including education, design,jules@ustwo.co.uk across a range of markets including mobile, consumer electronics, @makohn +44 (0)7763 131 099property, products and events. retail, entertainment, medical and financial. With the New York studio www.stickyworld.com @ezyjules opening soon, the team is hitting SXSWi to meet existing and potential ustwo.co.uk clients, make friends and find new members to join the studio of dreams.SynchTank is highly configureable cloud-based software that provides Yazino develops innovative social games which use real-time multiplayeryour business with an interactive portal and internal system through technology an approach called in-sync gaming. Yazino games are cross-which to control, pitch, deliver, and license your creative digital assets platform available on web, mobile and tablet enabling live, synchronousand catalogues from anywhere, operate more efficiently, reachgameplay and delivering shared experiences anytime, on any device allcustomers and licensees directly, and keep 100% of your revenue. with one account. Our global community of playful grown-ups come Joel T. JordanAlyssa Crankshawtogether every day to socialise, meet, chat, and join friends on private tables synch@synchtank.net alyssa@yazino.com and tournaments. Yazino was commercially launched in August 2010 with +1 917 640 7231 +44 (0)7580 178 365 the ambition to make multiplayer social gaming truly social and universal. @synchtank@yazino Yazino has launched seven in-sync social games to date. www.synchtank.net www.yazino.com 12. 20 | UKTI Interactive Mission to SXSWi 2012 UKTI Interactive Mission to SXSWi 2012 | 21 UKTI Birmingham MissionInvest Northern Ireland Mission UKTI in Birmingham are delighted to be supporting aNorthern Ireland has a 40 strong delegation at delegation of Birmingham-based digital companies SXSW 2012: visiting SXSW 2012, encompassing both the Interactive and Music elements of the conference.360 ProductionIglu MediaReal Music Clubwww.360production.com www.iglumedia.co.uk www.realmusicclub.com Birmingham benefits from a vibrant mix of digital companies: from global systems Black North Jampot Technologies Red Dust Music Design integrators to thousands of smaller independent firms, collectively employing more thanwww.blacknorth.tv www.jampot.ieScore Draw Music Ltd 64,000 people. Our digital sector has both a breadth and depth of expertise: from onlineBT48.comKaboshwww.scoredrawmusic.com tools and content to computer games and mobile products and services.bt48.comwww.kabosh.netSeedups Birmingham is the UKs hub for games, serious games and interactive digital media andCanderblinksKainoswww.seedups.com home to 21 per cent of the UK games workforce as well as playing host to a number of www.kainos.comCITZN Silver Tree Records & leading animation and TV production companies, plus award winning digital agencies.www.citzn.com Lisa Barros DSaPublishingCulture Co 2013 Love Gum RecordsSix Miles Northwww.cityofculture2013.com www.bandcamp.lovegum.comwww.sixmilesnorth.comEcliptic Labs Media SightsSmalltown Americawww.eclipticlabs.comwww.mediasights.com www.smalltownamerica.co.uk The following companies from Birmingham will all be visitingFilmtripNo DancingSpirit Marketing Group SXSW 2012: www.filmtrip.tv www.nodancing.co.uk www.spiritmg.com Ammba Digital Consulting Gotham Records Frank Non Zero SumStart Together Studiowww.frankideaworks.comrcct.ulster.ac.uk www.starttogetherstudio.com Creative Soles Ltd GotSeeN.com LtdGecho Asset ProductionOh Yeah Music CentreThird Bar Fused Magazine PlayMobwww.ohyeahbelfast.com www.thirdbar.co.ukGlenn Leyburn Guy Wilday Ltd Sapport LtdOmnisoftUniversity of UlsterGogamingo www.omnisoftservices.comsgvwtv.ulster.ac.uk Soshi Games First Flight Placementswww.gogamingo.comQuiz Fortune Access all Bands Birmingham City University Hubb IT www.quizfortune.comwww.hubb.it Flaming Tarball Ltd Punch RecordsAnd you can find them atnisxsw.com Anyone interested to find out more about any of the Birmingham companies involved on the mission, or to arrange a meet-up with any of them during SXSW 2012 can contact Paul Meikle, UKTI, at p.meikle@birmingham-chamber.com or call +44 7971 144052 13. FOLLOW US: Ensure thatEnsure that youon thistabs onBritish FOLLOW US: you keep tabs keep years this years BritishMusic Embassy schedule by followingby following us on Twitter and Facebook: Music Embassy schedule us on Twitter and Facebook:twitter.com/britishmusic.biz twitter.com/britishmusic.bizfacebook.com/britishmusicembassy facebook.com/britishmusicembassyMonday,Monday, March 12th, 7pm - 12am March 12th, 7pm - 12amWednesday, March 14th, 9pm - 2am - 2am Wednesday, March 14th, 9pmThursday, March 15th, 8pm - 2am - 2amThursday, March 15th, 8pm Friday, March 16th, 8pm - 2am - 2am Friday, March 16th, 8pmNorthern IrelandIreland @ SXSW Raw Power Power presentsNorthern @ SXSW Raw presents The Agency Group presentsThe Agency Group presents NME presentsNME presents ll wristbands wristbands and badgesAll and badges in association with within association in association with within association in association with PPL PPLin association with PRS For Music MusicPRS ForUK Trade & InvestmentUK Trade & InvestmentWristbands Wristbands and badges and badges Wristbands Wristbands and badgesand badges Wristbands Wristbands and badgesand badgesCashier No.9 Cashier No.9 2:54 2:54General Fiasco Fiasco General Cancer BatsCancer BatsFoxy Shazam ShazamFoxyHowler (US) Howler (US) he Wonder Villains Villains The WonderCharlie Simpson SimpsonCharlieCrystal Fighters FightersCrystal Big Deal Big Deal nd So I And SoYou From Afar Watch I Watch You From Afar SpycatcherSpycatcher Twin Atlantic AtlanticTwinKindnessKindness TurbogeistTurbogeist Jonquil JonquilChad Valley Valley Chad uesday,Tuesday, March 13th, 8pm - 2am The Xcerts Xcerts March 13th, 8pm - 2amTheBenjaminBenjaminLeftwich Leftwich Francis FrancisTashaki Miyaki (US) Tashaki Miyaki (US)Xtra Mile presentsXtra Mile presents The Chevin ChevinThen association with within association Thursday, March 15th, 11:30am 11:30am - 3pmThursday, March 15th, - 3pm Saturday, March 17th, 12:30 - 6pm - 6pmSaturday, March 17th, 12:30AIM AIMEast Of England Party Party East Of EnglandFriday, March 16th, 12pmNorthern Day Day Friday, March 16th, 12pm - 2pm - 2pm Northern ll wristbands wristbands and badgesAll and badges British British AbroadAbroad Brunch Music Music Brunch NfiNMorning Parade Parade MorningThe Dutch Uncles Uncles The Dutch rank Turner TurnerFrankSpycatcher SpycatcherSpectralsSpectrals The DunwellsDunwells The uture Of The Left The LeftFuture OfBitches Bitches D/R/U/G/SD/R/U/G/S Therapy?Therapy? he Xcerts XcertsTheNew Cassettes New Cassettes The Dutch Uncles UnclesThe Dutch D/R/U/G/SD/R/U/G/S im Lockey &Lockey & TheSunJim The Solemn Solemn Sun BenjaminBenjaminLeftwich LeftwichFrancis FrancisThursday, March 15th, 3pm - 6pm - 6pm Thursday, March 15th, 3pm Friday, March 16th, 3pm - 6pm - 6pmFriday, March 16th, 3pm PolarsetsPolarsetsWednesday, March 14th, 1pm - 4pm - 4pm Sherman presentsWednesday, March 14th, 1pm Ben Ben Sherman presentsShowcasing ScotlandShowcasing Scotland GhostingGhosting SeasonSeasonNew Music From Wales Wales New Music FromThe Plectrum SessionsThe Plectrum SessionsSaturday, March 17th, 8pm - 2am - 2amSaturday, March 17th, 8pm in association with within association CLASHCLASH Magazine MagazineThe Twilight SadThe Twilight SadHuw Stephens presents Huw Stephens presents kindredSkindred The Xcerts XcertsThe in association with with in association uture Of The Left The LeftFuture OfThree Blind Wolves WolvesThree Blind UK Trade & Investment UK Trade & Investment in Russell Jones JonesSin Russell JackmasterJackmasterWristbands Wristbands and badges and badgesClock Opera OperaClockBreton BretonWednesday, March 14th, 5pm - 7pm - 7pmWednesday, March 14th, 5pmToddla T Toddla TSlow ClubSlow ClubThe British British @ SXSW SXSWThe Music Music @ Slow ClubSlow ClubLaunch Party PartyLaunchMaverickMaverick SabreSabre y Invitation onlyBy Invitation onlyDjango Django Django Django The British Music EmbassyEmbassy The British MusicClock Opera Opera Clock @ Latitude 30, 512 San Jacinto. Jacinto. @ Latitude 30, 512 San The Dutch Uncles Uncles The DutchBen Howard HowardBenFor RSVP visit:For RSVP visit:Drink Drink RSVP RSVP he Staves StavesThewww.britishguestlist.infowww.britishguestlist.infoFoodFoodInvite OnlyInvite Only rank Turner TurnerFrank 14. 24 | UKTI Interactive Mission to SXSWi 2012 UKTI Interactive Mission to SXSWi 2012 | 25 British Film & Music at SXSW 2012The passion and creativity of the available everything and everyone thatoff, there is the amazing performance ofis needed to make a film of the highest XL Recordings Adele around the globe,UKs creative industries are theproduction value. There are over 100selling over 17 million of copies of 21.envy of the world and give theproduction studios in the country, rangingXLs new act SBTRKT will be representingthe label at SXSW this year. We will alsoUK a creative influence out of allfrom large studios capable of housingsee showcases from other indie labelsthe biggest sets to small studios cateringproportion to its size. The UKsfor music videos and commercial work. including Communion Records who havecreative industries are hugelyLeading examples include Pinewood,recently launched in the US and Xtra MileShepperton, Elstree, 3 Mills and Ealing.Recordings whose artist Frank Turner willinfluential globally, and leading London is the third busiest film production be playing SXSW as part of an extensiveUK creative figures - including city in the world after New York and LosUS tour.musicians, film directors, writersAngeles, with an average of 35 crews on The UK is also renowned for its live music,the streets every day.enjoying a reputation as the music festivaland artists - are household names nation of the world, offering hundreds ofSXSW Music will see some of the UKsthroughout the world. greatest emerging and established talentevents catering to all tastes. The numberincluding Kasabian, Michael Kiwanuka, of music festivals in the UK increased by This year at SXSW UK excellence in innovation and creativity will be 16 per cent in 2010, with primary ticketKindness, Tribes, The Ting Tings, Keane, amply demonstrated by the fantastic array of talent on display fromrevenue growing by nearly 20 per cent. TheEd Sheeran, Maverick Sabre and Big Deal. the UKs film and music sectors. The British Music at SXSW Launch event on UK boasts five of the 10 top-selling arenasworldwide, including The 02 in London, the This year SXSW will be screening 15 filmsDeathly Hallows: Part 1, which earned almostWednesday will showcase three of the bestworlds best-selling arena; Birminghams and showcasing over 130 acts from the UK.US$1 billion worldwide, and independent title UK acts at SXSW; Frank Turner, Ben HowardLG Arena; Wembley Arena in London; and Added to the group attending the Interactive Kick-Ass (which premiered at SXSW in 2010). and The Staves.Metro Radio Arena in Newcastle. London festival, SXSW will play host to the largest The UKs independent sector is currentlyoffers more live music than any other cityThe reach of UK talent goes further than ever contingent of creative and interactiveBritish films, as UK actors, directors andenjoying huge international success. Firstin the world. businesses from the UK. The variety of writers work on films produced across the companies and content on show at SXSW in globe. SXSW 2012 will provide a showcase 2012 will clearly showcase the breadth of theof some of the best and most innovative If youd like to find out more about the UK Film and Music Sectors visit UKs creative offer. British film talent around today. Among the the British stand at SXSWs Trade Show for the Creative Industries. The UK film industry is a true international UK films being featured are a documentary success story, renowned for its innovative about reggae legend Bob Marley by The LastAll this should have convinced you that the UK is the creative capital of the world. So why ideas, creativity and skills. The diversityKing of Scotland director Kevin Macdonald,not come and visit this summer when London plays host to the 2012 Olympics. Alongside and quality of UK films and industry talentand Will Sharpe and Tom Kingsleys feature- the most important sporting event in the world, London will also present the 2012 Festival, resonate across borders, cultures andlength comedy drama Black Pond. the UKs biggest ever nationwide festival. This will include a diverse and extensive music societies, winning respect, audiences andThe UK is a world leader in film production,programme showcasing an array of UK and International talent. To find out more go to: awards all over the world. In 2010, the UK excelling at everything from independentfestival.london2012.com/events/index.php film share of global cinema takings was 14 and blockbuster features to shorts and from Check out sxsw.com/film for more information about UK films and screenings at SXSW. per cent, up from 7 per cent in 2009. Majoranimation and drama to documentaries. To find out about the British Music Embassy programme and sign up for events go to: successes included Harry Potter and theThe UK is second only to the USA in havingwww.britishguestlist.info 15. 26 | UKTI Interactive Mission to SXSWi 2012UKTI Interactive Mission to SXSWi2012 Company Contacts About Chinwag COMPANY Acknowledgement Ltd CONTACT Tom Jordan EMAIL tom@acknowledgement.co.uk TELEPHONE +44 (0)20 7655 6555 AcunuEmmanuel Marchal manu@acunu.com +44 (0)7590 075 035 Chinwag is the leading focal point for digital mediaAddiply LtdRick Waghorn rick.waghorn@addiply.com +44 (0) 7920 804477 practitioners in the UK and beyond. Pulling togetherAMEE Gavin Starks gavin@amee.com +44 (0)7931 387 769 expertise, fact and opinion since 1996, Chinwag acts as Analytics SEOLaurence OToole laurence@analyticsseo.com+44 (0)208 977 4465 Anywhere.mePaul Quelchpaul@anywhere.me +44 (0)20 7183 2820 a connecting rod for ideas and talent across the digitalCodegent Mark McDermott Mark.McDermott@codegent.com+44 (0)20 7720 4040 sector through blogs, forums and recruitment website, CultureLabel.com Peter Tullin peter.tullin@culturelabel.com+44 (0)207 749 6857 Chinwag Jobs. DAD Technology Limited Julian Rangerjulian@jranger.com +44 (0)7802 207 470 deadsoci.alJames Norris info@deadsoci.al +44 (0)7868 823055 Chinwag also promotes, supports and runs events including Social Media Week Eventless LtdMichael Howe michael@eventless.com+44 (0)778 070 7628 London and the Digital Mission series, working closely with UKTI and others to help Foodsplore Ltd Mohammed Suleman mohammed@foodsplore.com+44 (0)7985 177 743 UK digital SMEs expand their business abroad.Fortune Cookie Kashif Hasan kashif.hasan@fortunecookie.co.uk Gravity Thinking Andrew Roberts andrew.roberts@gravitythinking.com +44 (0)207 654 7693 Chinwag also provides consultancy services for companies looking to utilise socialHailoJay Bregmanjay@hailocab.com media, engage online communities and create and develop events. happiest limited Bobby Paterson bobby@happie.st+44 (0)191 269 6883 Harvest DigitalMike Teasdalemike@harvestdigital.com+44 (0)207 479 7500 Milky TeaJonathan Holmesjholmes@milkytea.com +44 (0)151 703 9153 MOFILM Ltd Kerry Gaffneykerry.gaffney@mofilm.com +44 (0) 7747 063 737 MusicmetricMarie-Alicia Chang marie-alicia@musicmetric.com +44 (0)277 392 301 Net Communities LtdAndy Evans andy@net-communities.co.uk +44 (0) 207 291 0770 Numiko David Eccles dave@numiko.com+44 (0)113 202 1400 chinwag.com jobs.chinwag.com Supplementary type: Oil Productions LtdMike Bennett mike@oilldn.com+44 (0) 7889 600 867 @chinwag@chinwagjobs Helvetica Rounded LT Bold Palringo Martin Rosinskimartin@palringo.com+44 (0) 191 580 0060 facebook.com/chinwagfacebook.com/chinwagjobsPlayMobJude Owerjude@playmob.com +44 (0) 7817 807 097 Portal Entertainment Julian McCreajulian@portalentertainment.co.uk +44 (0)7965 458 585 digitalmission.orgsocialmediaweek.org/london Psonar Limited Richard Urwinrichard@psonar.com +44 (0)771 100 9002 @digitalmission Supplementary type: @smwldn Helvetica Rounded LT Bold Realeyes Mihkel Jaatmamihkel@realeyesit.com+44 (0)774 880 9671 facebook.com/digitalmission facebook.com/ Recite Ross Linnett ross@reciteme.com+44 (0)191 432 8092 socialmediaweeklondon ShareMyPlaylists.com Kieron Donoghuekieron@sharemyplaylists.com+44 (0) 7766 515591 Shopcade Nathalie Gaveaunathalie@shopcade.com+44 (0)203 327 3130 To find out how Chinwag can support your plans to Sign-Up.to Matt McNeill matt@sign-up.to+44 (0)7947 486 069 expand your operations in to the UK and Europe, Sohnar - Traffic LIVECallum Broderick callum.broderick@sohnar.com+44 (0)7972 833 424 drop Sam a line: sam@chinwag.comSoJoLife Bill Mundaybill.munday@blendology.com +44 (0) 7960 525 035 StickyWorld LtdMichael Kohn michael@stickyworld.com+44 (0)7939 519 356 or call +44 (0)207 183 2923 SynchTankJoel T. Jordan synch@synchtank.net+1 917 640 7231 The Unit Jim McCall jim@theunit.co.uk+44 (0)1273 686 713 Sam MichelFrancesca Heath Thrive SoftwareJerome Ivesonjerome@thrivesoftware.co.uk+44 (0)7801 505 262 sam@chinwag.com francesca@chinwag.com ustwoJules Ehrhardt jules@ustwo.co.uk+44 (0)7763 131 099 +44 (0)207 183 2923 Lauren Cotton Yazino Alyssa Crankshaw alyssa@yazino.com+44 (0)7580 178 365 +44 (0)7887 627 115 lauren@chinwag.com 16. UK Trade & Investment is the GovernmentDepartment that helps UK-based companiessucceed in the global economy. We also helpoverseas companies bring their high-qualityinvestment to the UKs dynamic economyacknowledged as Europes best place from whichto succeed in global business.UK Trade & Investment offers expertise andUK Trade & Investment is responsible for the deliverycontacts through its extensive network ofof the Solutions for Business product Helping Yourspecialists in the UK, and in British embassiesBusiness Grow Internationally. These solutionsand other diplomatic offices around the world.are available to qualifying businesses, and coverWe provide companies with the tools theyeverything from investment and grants through torequire to be competitive on the world stage. specialist advice, collaborations and partnerships.2010 winner Best Trade Promotion Organisation inthe developed world.Published February 2012by UK Trade & Investment Crown Copyright