Ukm ceramah 2014 11-16

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1 UKM Talk Green Business Evolution 16Nov2014 Green Businesses The Journey Forward

Transcript of Ukm ceramah 2014 11-16

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Green Businesses

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Necessity

From Movement to Market

Stakeholders

Industries – New or Transit

Challenges

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Founder & MD of Green Sentral

Exco of Environmental Protection Society Malaysia (EPSM)

HRDF Certified Trainer

Researcher, Interviewer & Photographer – The Green Frontier Book (2012)

Speaker on Ecopreneurship, Sustainable Living, Edible Gardens

Blogger on green matters

Part time Student (USM Mcom)

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Green Businesses

Necessity

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Must we change?

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Can we continue this way?

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Human Demand on the Earth’s Resources

ECOLOGICAL OVERSHOOT

It is now taking 1.5 years for the Earth to fully

regenerate the renewable resources that people

are using in a single year. Instead of living off the

interest, we. are eating into our natural capital

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Can we continue this way?

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The Living Planet Report, 2004, WWF

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Can we continue this way?

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8%

54%

38%

Respondents' Eco Footprint (hectares per person)

less than 4 4-6 6-7.7

Eco Footprint Ranking (2005)

Country

Hectares/

person

USA 9.4

Canada 7.1

Ireland 6.3

UK 5.3

France 4.9

Italy 4.8

Portugal 4.4

Singapore 4.2

Mexico 3.4

World Average 2.7

Malaysia 2.4

Costa Rico 2.3

Earth Total

Productive Area 2.1

Egypt 1.7

India 0.9

Bangladesh 0.6

Green Sentral Survey

Nov 2014

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Can we continue this way?

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Green Businesses – Malaysia

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I would like to announce

here in Copenhagen that

Malaysia is adopting an

indicator of a voluntary

reduction of up to 40% in

terms of (carbon)

emissions intensity of

GDP (gross domestic

product) by the year 2020

compared to 2005 levels

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Green Businesses

Movement

to

Market 13

UKM Talk – Green Business Evolution 16Nov2014

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Green Businesses – Over the Ages

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REVOLUTION

A new way of thinking

EVOLUTION

A new way of living

ECOLIVING

An improved quality of

life

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Green Through the Decades

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1990s SYSTEMS

(INDUSTRY) Benchmark

ISO 14001 LCA, C2C

Certifications Clean & Green

‘S’ word

1980s PREVENTION

(CORP)

Measure & Manage

Reduce Waste

Energy Efficiency

1970s POLLUTION

(GOVT)

Regulations

Enforcement

Control

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Green Businesses

Stakeholders

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Green Businesses Who are Stakeholders?

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Green Revolution through Generation Evolution

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Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg

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Green Revolution through Generation Evolution

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Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg

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Green Revolution through Generation Evolution

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Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg

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Green Revolution through Generation Evolution

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Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg

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Green Revolution through Generation Evolution

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Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg

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Green Revolution through Generation Evolution

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Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg

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Green Revolution through Generation Evolution

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Source: http://www-core.nesta.org.uk/library/images/5hrs_timeline.jpg

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Green Revolution through Generation Evolution

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Source: http://www.arthur-maxwell.com/articles/2011/09-generations.php

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Green Business Market Segments

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Source: green.tmcnet.com

Behaviors of Various Shades of Green Consumers

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Green Business - Influencers Green Sentral Survey (Nov 2014)

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3.75 3.80 3.85 3.90 3.95 4.00 4.05 4.10 4.15 4.20 4.25

Access to getting eco products

Eco labels / Certification

Practical / Easy to use

Referrral from friends/family

Price

What would be a major factor for you to purchase eco products?

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6%

14%

33%

48%

Every week Less than every week

Once in a month Less than once in a month

Green Business - Demand Green Sentral Survey (Nov 2014)

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How often do you buy green products?

Yes 58%

6%

36%

Do you have an interest in buying green products?

Yes No It depends on the product

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Green Business Communication

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Green Business - Communication Green Sentral Survey (Nov 2014)

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Where do you go for information on Green (Sustainable) Living?

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Green Businesses

Industries New / Transit

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Green Agenda – Global to Local

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Source: http://www.mesym.com/en/articles/green-building-industry-in-malaysia-reality-check-market-perceptions-of-developers/

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Source: http://www.mesym.com/en/articles/green-building-industry-in-malaysia-reality-check-market-perceptions-of-developers/

Local Developments – Malaysia

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Green Businesses

Challenges

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Have you heard? Cases of Green Businesses having financial woes

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2009

2010

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Have you heard? Cases of Green Businesses having financial woes

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Group Discussion (3 mins)

Cases of Green Businesses having financial woes

What are the Factors to Consider?

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Actions Taken

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• VSS for 550 workers (from 3400)

• Downsize Operations – closed 4 of 24 production lines

• upgrade process technology - to better align production with expected market demand

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Actions Taken - EcoPak

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1) Develop New Markets

2) Expand new product design

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Actions Taken

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• Reduce production capacity

• Technological advancement (batteries)

• Regain consumer confidence

• Pricing revision , and Re-evaluate Market

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The light at the end of the tunnel is “green”

Source: w.cleveland.com/business/index.ssf/2012/04/with_gas_prices_rising_automak.html

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The light at the end of the tunnel is “green”

Source: w.cleveland.com/business/index.ssf/2012/04/with_gas_prices_rising_automak.html

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The light at the end of the tunnel is “green”

Source: w.cleveland.com/business/index.ssf/2012/04/with_gas_prices_rising_automak.html

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The light at the end of the tunnel is “green”

Source: www.plugincars.com/comparing-toyota-prius-early-years-chevy-volt-114043.html

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The light at the end of the tunnel is “green”

Source: www.wbcsd.ch/plugins/DocSearch/details.asp?type=DocDet&ObjectId=MTY3NjA

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Green Business – Opportunities

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This is a real

opportunity to really

rethink what we’re

doing and to seize

some opportunities Joel Makower

Author, Strategies for the Green Economy