UDD chile talk
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Transcript of UDD chile talk
Economic and Tech Trends
• Agriculture Manufacturing Services (information/data) Entertainment
• Subsidies/Resistance to change leads to trade imbalances – China/US
• Virtualization
• Convergence – tech/media/gaming/etc.
Competitive Advantages in Creative Industries?
• Demand side– Brand– Special access to customers
• Supply side– Special access to creative or tech talent?– Proprietary technology
Examples• Car ownership Uber, Zipcar• Agriculture – drones/robotic harvesting• Manufacturing Robotics (Haier’s factory with no lights) 3D printing
• Education – Universities MOOCs• Music Records/CDs/mp3 Spotify/iTunes• Who are the most successful “creative industry”
companies? What’s their competitive advantage?• Pixar, Disney, EA, Fashion?, Netflix, • Creative class study and entrepreneurship
Creative Industry Studies
• Henning and Ethan’s studies of Gaming• Hatim’s study of a design firm – time horizon• Jialan’s study of movies
Importance of competitive advantage
• Technology entrepreneurs and de-regulation are continuously eroding the competitive advantages (and financial performance) of industry incumbents.
• Average time a company spends in the S&P 500 is steadily declining
Competitive Advantages• What is the nature of enduring (or even temporary)
competitive advantages in packaging?
• Demand side– Special access to customers– Design/Brand?– Speed - Catching onto consumer trends earlier – environmental
concerns, aging population (frustration-free)– Catching onto industry trends earlier – robotics, drone delivery, etc.
• Supply side– Technologies (new materials, process technologies)
Environmental concerns
• Organizational behavior and performance has become increasingly susceptible to the influence of secondary stakeholder activism—namely community activists, advocacy groups, religious organizations, and other non-governmental organizations that often represent a broader social movement.