UCD15 Talk - Kevin Richardson - Making Data Useful: Design, UX and Innovation
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Transcript of UCD15 Talk - Kevin Richardson - Making Data Useful: Design, UX and Innovation
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MAKING DATA USEFUL
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About Me
Twenty-five year UX veteran
Research, evaluation, design and mgmt
Director of User Experience
Weekends spent racing for @Infragistics
Contact
@khr_ux
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I have data. Now what?
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Big Data’s Big Promises
Growth
Insight
Innovation
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Big Data’s Big Problem
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Translating Data to Information
{VISUALIZATION}
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Colorful
Does Not
Equal
Meaningful
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RACING
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Embarrassment of (Data) Riches
Engine Suspension Brakes Tires Pitch Yaw Lean Acceleration
100-200On-Vehicle Sensors
£1,000,000+Estimated cost of saving 1/10 sec/lap
20 TerabytesYearly F1 Team Data
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Add More Engineers!
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Data 21Data 22Data 23Data 24Data 25Data 26Data 27Data 28Data 29Data 30Data 31Data 32Data 33Data 34Data 35Data 36Data 37Data 38Data 39Data 40
Data 41Data 42Data 43Data 44Data 45Data 46Data 47Data 48Data 49Data 50Data 51Data 52Data 53Data 54Data 55Data 56Data 57Data 58Data 59Data 60
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Data 1Data 2Data 3Data 4Data 5Data 6Data 7Data 8Data 9Data 10Data 11Data 12Data 13Data 14Data 15Data 16Data 17Data 18Data 19Data 20
Good Enough?
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DataCollection
IsEasy
DataInterpretation
IsHard
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Why is it a Problem?
HumanChallenge
TechnicalChallenge
VS
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What’s the solution?
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DESIGN
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UX Design Is Not…
Order Taking
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UX Design Is Not…
Art
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UX Design Is Not…
Usability
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Well-Designed = Usable Usable ≠ Well-Designed
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Design is a process.(It solves problems.)
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INNOVATION
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innovation /inǝ’vāSH(ǝ)n/
1. The action or process of innovating.2. A new method, idea, product, etc.
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innovation /inǝ’vāSH(ǝ)n/
1. The action or process of innovating.2. A new method, idea, product, etc.
@KHR_UXImproving lives in ways people could not have described.
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Innovation Is Not…
Good IdeaFairy
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Innovation Is Not…
Unpredictable.
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Innovation Is Not…
Expensive.
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Innovation Is…
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Innovation Is…
Process-drivenRepeatableAffordable
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Innovation Is…
Inevitable
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THANKS UCD!
