UCD15 Talk - Scott D. McArthur - The Carrot and the Heuristic – the Big Problem with Technology...
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The Carrot and Heuristic ..the big problem with big data Scott D. McArthur
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Transcript of UCD15 Talk - Scott D. McArthur - The Carrot and the Heuristic – the Big Problem with Technology...
The Carrot and Heuristic..the big problem with big data
Scott D. McArthur
…reading
Magic...
...Denmark
Milgram
The power of authority…
…and the dangers of abstraction
Win, Win, Win
..bigData“The Devil hath power to assume a pleasing shape.”
Detail…we all have, on average, 1 testicle and 1 ovary!
The distinction between correlation
and causation
"All models are wrong;
some models are useful".
George Box
Why does all this happen?
Heuristics : mental shortcuts that ease decision making
...Denmark
Perfect storm
Professor Teddy HallArchaeometry
“...like being a detective, looking for clues with the hope of confirming or uncovering reality…”
Consequences
“Imagine how much harder physics would be
if electrons had feelings!”
Big Data
+ Behaviour Science
=Magic
Birhan Woldu
400,000
”Imagine how much more effective big data would be if we remember that people have feelings!”
