Getting UX done (for UX Scotland)
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Transcript of Getting UX done (for UX Scotland)
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Getting UX done
Ian Fenn (@ifenn)
Recommended hashtags: #guxd #uxscot
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
h"p://www.flickr.com/photos/wwworks/4759535950
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1. The issue conflicted with a decision maker’s belief or opinion.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1. The issue conflicted with a decision maker’s belief or opinion.
2. Not enough resources available to fix the problem.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1. The issue conflicted with a decision maker’s belief or opinion.
2. Not enough resources available to fix the problem.
3. Deferred until next major update/redesign.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
A designer solves problems within
a set of constraints.
Mike Monteiro
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Ian Fenn
A designer solves problems they often have to help identify within a set of ever-changing constraints.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
A designer solves problems they often have to help identify within a set of ever-changing constraints. Without authority.
Ian Fenn
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Communication and influence are just as important as a well-thought out prototype.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Build consensus
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Point out the flaws and inconsistencies
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
• enthusiasm
The six project phases
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
• enthusiasm• total confusion
The six project phases
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
• enthusiasm• total confusion• disillusionment
The six project phases
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
• enthusiasm• total confusion• disillusionment• search for the guilty
The six project phases
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
• enthusiasm• total confusion• disillusionment• search for the guilty• punishment of the innocent
The six project phases
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
• enthusiasm• total confusion• disillusionment• search for the guilty• punishment of the innocent• reward and promotion of the non-
participants
The six project phases
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Unfortunately for us, we care.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Be labelled an ‘expert’ or ‘specialist’.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Ian FennUser experience / Interaction design portfolio
Contact details:
Email [email protected] http://chopstixmedia.com/LinkedIn http://uk.linkedin.com/in/ifenn
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Client testimonials“Ian is an exceptional UX practitioner, balancing the business requirements with the user's needs to produce an intuitive experience and functional design. Ian's analytical and detailed approach was key to a number of recent projects, guiding their direction and producing some great results.” - Peter Lambert, Head of UX, Global Personals
“Ian is dedicated to delivering the simplest solution possible and always keeping the core customer need the focus of the experience, resulting in quality, intuitive interface and functionality design.” - Richard Edwards, Digital Planning Director, LIDA
“Ian joined us to help develop a web application for a new Insurance proposition. He brought with him an abundance of usability knowledge and expertise which he was more than happy to share. This enabled us to work collaboratively increasing our in-house knowledge as well as him producing some first class outputs. He has great attention to detail and showed great flexibility in producing top notch work in a climate of incomplete and changing requirements.” - Christian Young, Lead User Experience Architect, AVIVA plc
“I worked with Ian on the international research study of wi-fi services. Ian showed himself as an expert in user experience, his results were precise and of very high quality. It's great to have a reliable partner in the UK.” - Natalia Sprogis, User Research Consultant, UIDesign Group
“Ian is a hard working and dedicated usability and interaction design expert. At Virgin Media he worked tirelessly to champion the user, always thinking creatively around business requirements to achieve the best experience possible. His work is backed up by a wealth of experience both in user interface design and in front end development, and I would welcome the opportunity to work with him again.” - Kirsty Brown, User Experience Manager, Virgin Media
“Ian is a highly focused and hardworking individual who offers a wealth of knowledge particularly in the areas of user experience and accessibility. Ian is an innovative thinker and is able to bring fresh thinking to any project. Given the opportunity, I would happily employ Ian again in the future.”- Lian Brook-Tyler, Head of Site, BT plc
“Having worked with Ian for over 3 years I've really valued his support and learnt from his depth of knowledge and understanding of the internet industry. His commitment to placing the customer at the heart of everything he does is unquestionable, as is his desire to provide an optimal, accessible user experience for all.” - Martin Faux, Head of BT Broadband Office, BT plc
“Ian was invaluable at BT, bringing in-depth expertise in online user experience to the team as well as a passion for all things internet. His efforts went well beyond normal hours as he invested personal time to investigate opportunities to improve the site and ensuring his thinking was up-to-date by networking with other experts.” - David Morgan, Head of Online Business, BT plc
“Ian Fenn was a very talented contributor to Alchemy Digital's projects. With his unique mix of journalistic and broadcasting experience, Ian developed compelling, content-driven solutions that were a perfect fit for our broadcast clients. Ian is a great web copywriter and is also very visually oriented; he understands what works from the end-user's perspective, what "sells" and how to develop content that is engaging and immersive. Ian always brings fresh thinking to projects and has an entrepreneurial attitude that keeps him focused on the end results. I would wholeheartedly recommend Ian for any senior interactive production or management position.” - Adrian Tennant, Managing Director, Alchemy Digital
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Having established your reputation as an ‘expert’, all you have to do is maintain it.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
h"p://www.flickr.com/photos/joybot/7747594318/
Post something on a wall as soon as you can
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Share useful information
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Consider offering ‘office hours’ out of office hours.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Invite clients and work colleagues to talks, even if you’re not giving them
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
One thing has increased my influence more than anything...
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
9.05 – you're greeted in the lobby by a unicorn - yes, a unicorn - trotting around for a promotional photo shoot. It's just another day at the office.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
9.05 – you're greeted in the lobby by a unicorn - yes, a unicorn - trotting around for a promotional photo shoot. It's just another day at the office.9.10 – grab an espresso in the cafe; in the queue have a chat with a fellow lead about line management. You've recently changed the format of your bi-weekly meetings to a more casual lunch and it's working brilliantly.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
9.20 – your main client is running an Agile process; in your scrum you give a snapshot of what you and your team of 4 are up to.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
9.20 – your main client is running an Agile process; in your scrum you give a snapshot of what you and your team of 4 are up to.9.30 – run a workshop with key stakeholders, the creative and tech teams (we like to blend) to scamp 2 routes for an improved purchase process. Our lead strategist kicks the workshop off with research insights.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
11.00 – host a `Big Mama' (our bi-weekly team knowledge share). Today's topic: insights from your recent trip to Adaptive Path's UX Intensive.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
12.00 – attend another workshop, this time for your other client, hosted by the Creative Director on the account. The objective: sketch a few user journeys to show how content can be shared across a campaign site, mobile and tablet devices.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1.30 – pick up a few lunch buddies for a walk through the local area and a sandwich from a nearby cafe.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1.30 – pick up a few lunch buddies for a walk through the local area and a sandwich from a nearby cafe.2.30 – attend a user testing session in our in-house lab.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
3.45 – meet with your team to go through the detail of new wireframes in Axure. Run the wireframes through the personas and stress-test them with experience principles.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
3.45 – meet with your team to go through the detail of new wireframes in Axure. Run the wireframes through the personas and stress-test them with experience principles.5.15 – get debriefed on a pitch you'll be helping out with next week. The prospect: a high fashion brand who want to re-energise their online presence.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
6.15 – wind down with a game of table tennis and a beer in the company bar.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Notice anything missing?
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
h"p://www.flickr.com/photos/benm_at/4683099590
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
h"p://www.flickr.com/photos/doug88888/4680671719
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
h"p://www.flickr.com/photos/thewavingcat/278653978
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1. What do I want to achieve in the meeting?
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1. What do I want to achieve in the meeting?2. Who contributed to the work I’m due to present?
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1. What do I want to achieve in the meeting?2. Who contributed to the work I’m due to present?3. How does the solution I wish to present meet the needs of the people in the room?
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1. What do I want to achieve in the meeting?2. Who contributed to the work I’m due to present?3. How does the solution I wish to present meet the needs of the people in the room?4. What objections may I meet?
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1. What do I want to achieve in the meeting?2. Who contributed to the work I’m due to present?3. How does the solution I wish to present meet the needs of the people in the room?4. What objections may I meet?5. What alternative solutions do I have?
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1. What do I want to achieve in the meeting?2. Who contributed to the work I’m due to present?3. How does the solution I wish to present meet the needs of the people in the room?4. What objections may I meet?5. What alternative solutions do I have?6. Is there anyone I should talk to earlier?
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
7. Send out designs ahead of time or you’ll just get knee-jerk reactions
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
7. Send out designs ahead of time or you’ll just get knee-jerk reactions8. Try to encourage critique rather than ‘design review’
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
The purpose of critique is to understand the design of a product and to help the creator improve it by giving them more information.
The purpose of a design review is sign-off and often results in a list of specified changes.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Are you likeable?
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Interviewer: What’s your greatest weakness?
Me: Honesty.
Interviewer: I don’t see honesty as a weakness.
Me: I don’t care what you think.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1. Demonstrate excellence without arrogance
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1. Demonstrate excellence without arrogance2. Enthusiasm is contagious
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1. Demonstrate excellence without arrogance2. Enthusiasm is contagious3. Don’t be over-invested in outcomes
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1. Demonstrate excellence without arrogance2. Enthusiasm is contagious3. Don’t be over-invested in outcomes4. Aim to lesson other people’s load
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
1. Demonstrate excellence without arrogance2. Enthusiasm is contagious3. Don’t be over-invested in outcomes4. Aim to lesson other people’s load5. Listen
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Praise others freely, frequently, and at any time, regardless of accuracy.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Praise others freely, frequently, and at any time, regardless of accuracy.Emphasise effort over innate abilities.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Criticise others with caution, keeping it brief and specific, and always with clear follow-up actions.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Trustworthiness is generally more persuasive that expertise.Inconsistency makes you less persuasive.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
You’re considered an expert
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
You’re considered an expertYou’re likeable and reliable
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
You’re considered an expertYou’re likeable and reliableYou’re influential
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
You’re considered an expertYou’re likeable and reliableYou’re influential
Is that it?
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Personal styles and effective performance
David W. Merrill
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
DriverAnalytical
ExpressiveAmiable
More
Less
Less More
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
DRIVER(FAST, INTENSE, FORMAL, RISK-TAKER, LIKES TO BE IN CHARGE)
Focus on the present
Get to the bottom line
Speak in terms of short-term concrete results
Give them options
Don’t get too personal
Don’t get into a control contest
However, don’t back down if you believe you are right
http://www.softed.com/resources/Docs/SSW0.4.pdf
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
EXPRESSIVE(ANIMATED, IMPATIENT, CREATIVE, FOCUS OF ATTENTION, FUNNY, BACK-SLAPPER)
Focus on the future and the big picture
Illustrate concepts with stories
Seek their ideas, input
Show personal interest and involvement
Stimulate their creative impulse
Compliment them
Don’t dwell on details
Don’t be too serious
Don’t talk down to them
http://www.softed.com/resources/Docs/SSW0.4.pdf
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
AMIABLE(SLOW, EASY-GOING, QUIET, FRIENDLY AND INVITING, FORGIVING)
Be flexible
Be easy and informal
Be personal and personable
Emphasize a team approach
Don’t push for too much detail
Don’t hurry them
Don’t confront them
Don’t attack
Don’t be dictatorial or autocratic
http://www.softed.com/resources/Docs/SSW0.4.pdf
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
ANALYTICAL(SLOW, QUIET THOUGHTFUL, PREFERS TO BE ON THEIR OWN)
Focus on past, present and future
Talk facts
Focus on detail and accuracy
Be logical, well-organized, and serious
Tell them exactly what you will do and when
Don’t rush things
Don’t be too personal
Don’t be overly casual
http://www.softed.com/resources/Docs/SSW0.4.pdf
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
...... (Silence: Beg for forgiveness, not for permission.)
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
...... (Silence: Beg for forgiveness, not for permission.)“Do you mind me asking - are you looking for solutions or do you just want to get things off your chest?”
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
...... (Silence: Beg for forgiveness, not for permission.)“Do you mind me asking - are you looking for solutions or do you just want to get things off your chest?”“Which of the solutions you mentioned would you choose?”
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
...... (Silence: Beg for forgiveness, not for permission.)“Do you mind me asking - are you looking for solutions or do you just want to get things off your chest?”“Which of the solutions you mentioned would you choose?”“If we were going to meet the delivery date, how could we make that happen?”
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
...... (Silence: Beg for forgiveness, not for permission.)“Do you mind me asking - are you looking for solutions or do you just want to get things off your chest?”“Which of the solutions you mentioned would you choose?”“If we were going to meet the delivery date, how could we make that happen?”“How could we find out...”
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
“What we might do is...”
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
“What we might do is...”“We could...”
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
“What we might do is...”“We could...”“Would you...”
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
“What we might do is...”“We could...”“Would you...”“I appreciate it when you...”
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
“What we might do is...”“We could...”“Would you...”“I appreciate it when you...”“I agree with some of what you’re saying, but here’s what I would like to see changed...”
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Hang on. Isn’t a lot of communication non-verbal?
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Smile!Keep gestures open.Nod!Look interested and attentive, but avoid intense, dominant eye contact.Avoid crossing your arms.
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Dealing with people you can’t standDr. Rick Brinkman and Dr. Rick
Kirschner
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Task focus
Relationship focus
Passive Aggressive
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Task focus
Relationship focus
Passive Aggressive
TankWhiner
Think they know it allYes person
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Task focus
Relationship focus
Passive Aggressive
TankWhiner
Think they know it allYes person
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Task focus
Relationship focus
Passive Aggressive
Get it doneGet it right
Get appreciatedGet along
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Americans:
Blunt, forthright and directThey’ll have difficulty if you don’t ‘put your cards on the table’Negotiating is considered to be give and takeThey feel they’re the best - so their norms are assumed to be the only correct ones
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
The French:
Logic will dominate their arguments and lead to an extensive analysis of all mattersOpinionated, they nonetheless play their cards close to their chest and build up to themThey can be suspicious of early friendlinessThey may defer decisions away from a meeting
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
The Japanese:
Face must not be lost and politeness must be maintained at all timesTheir reluctance to say no is well-knownDecisions will eventually be made by consensusThey are cautious, skilled in stalling tactics and won’t be rushed
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
The Chinese:
Politeness is observed at all times. Confrontation and loss of face (for both parties) must be avoidedMeetings are for information gathering - the real decisions will be made elsewhereNobody says ‘I’, only ‘We’.They will work step by step in an unhurried manner
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Indians:
Indians emanate and expect warmth and respectDo not risk joking with themBe flexibleAccept chaos and ambiguity
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Humility - you are not center of the universeRespect - you genuinely care about others you work withTrust - you believe others are competent and will do the right thing
Team Geek (Brian W. Fitzpatrick, Ben Collins-Sussman)http://shop.oreilly.com/product/0636920018025.do
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
What am I feeling now?What am I thinking now?What am I doing at this moment?How am I breathing?
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
First Rule of Consulting: No matter how much you try, you can’t stop people from sticking beans up their nose.
Jared Spool - http://www.uie.com/brainsparks/
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
Millican’s Law“This is Millican's Law. If you have a hard gig, quiet, a death, a struggle, whatever, you can only be mad and frustrated and gutted until 11am the next day. Then you must draw a line under it and forget about it. As going into the next gig thinking you are shit will mean you will die.”
“Equally, if you nail it, slam it, destroy it, whatever, you can only be smug about it until 11am the next day (in the past, I have set an alarm so I could get up and gloat for an extra half hour) as if you go into the next gig thinking you are God's gift to comedy, you will die. That is Millican's Law and it totally works. It means you move on quickly.”
Getting UX done | @ifenn #guxd #uxscot UX Scotland 2013
JIRO DREAMS OF SUSHI