TXU Energy and TELUS International - Building Strategic Partnerships
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Transcript of TXU Energy and TELUS International - Building Strategic Partnerships
TXU Energy Strategic Partner Evolution Story
March 4, 2014
Utility Credit & Collections Symposium
Shane McDonald, Sr. Manager of Credit Strategy, TXU Energy
Jay Metcalf, Sr. Manager of Planning & Contract Management , TXU Energy
Scott Weeth, VP Account Management TELUS International
About TXU Energy
2 |
Our TXU Energy Vision
Be the preferred retail energy partner in the communities we serve, by delivering superior value to our customers and stakeholders by having the finest people and solutions.
About TXU Energy
3 |
Leading provider of electricity in the state of Texas Serving 1.7 million households and businesses Texas Electricity market was deregulated in 2001
Texas has the highest consumption of electricity in all of the US roughly equivalent to Kansas, New Mexico, Colorado, Arkansas, Louisiana, Oklahoma and Mississippi combined
Customers in Texas have Choice
4 |
TXUE differentiates itself through Innovation providing customers Choice, Convenience and Control
Superior service is the foundation of our business
Texas is a growing market with intense competition Brand is important and ours is Trustworthy, Customer Centric,
Dependable, and Innovative
- 5 regions - 50 competitors - 250 plans / region - 5.5 million competitive households
About TELUS International
5 |
Global arm of TELUS, our $13B telco parent with 13M customer connections
TELUS is a top 500 global brand worth over $3.6B (Brand Finance) Since 2005, TELUS International provides CCO & BPO solutions 16,000 team members across North America, Central America, Asia
and Europe serving global clients Care, tech support, sales, credit and collections for some of the world’s
largest brands 150M+ customer interactions via voice, email, chat and social media
Finding the right partner:
Our Partnership – Evolved Over Time
6 |
Our partnership started in 2005 with a pilot Today, ~50% of FTEs serve front and back office requirements Locations: Guatemala, El Salvador and Xela
New lines of business added over the years:- Sales- Retention- Service- Chat - Issue Management- Exceptions- Credit & Collections- Back Office
- D
Trusted advisor role - reinventing processes:- Training- Complaint Reduction- Efficiencies- Use of Six Sigma
- D
Finding the right partner:
Vendor to Partner – What Got Us There?
7 |
Vendor Partner
Productivity Focused Quality Focused
• Primarily low-complexity or low value contracts
• Emphasis on front line rep productivity
• Focus on substantial labor cost savings
• Utilize outsourcers for a growing variety of contract types and segments
• Look to vendor for customer insight and experience improvement areas
• Balance saving and efficiency with quality goals
Service Organization Priority:
Outsourcing Approach:
In house Operations
Vendor
Productivity Focused
In house Operations
Partner
Collaborative Relationship
Relationship with Vendor:
Finding the right partner:
1. Align on Culture
8 |
Lessons learned:
One team, one goal, one customer experience We live the same brand values
We enable customer
experience innovation through spirited teamwork, agile thinking, and a caring culture
that puts customers first.
TXU Energy TELUS International
+
2. Make Innovation Part of Your DNA
9 |
In our competitive industry, product and service innovation is essential. Why?
Makes it easy for customers Makes them want to stay
But this requires our partners to keep pace
Responsive, expert, consistent support on our latest products and services
Supported by transparency and trust with open access to all TXU Energy systems
Help customers “use less of what we sell.”
Lessons learned:
3. Deliver Omnichannel Service
10 |
Customers are creating more self-serve interactions than ever before. Agents are becoming Trusted Advisors.
Omnichannel service is expected via mobile, self-serve, social media, chat, email and voice.
Agents must be flexible, yet consistent when serving customers in their preferred contact channel
Partners must support seasonality and channel spikes
Natural Voice IVR
Web Self-Serve
Mobile – TXU Energy App
Social Media Support
Lessons learned:
4. Invest in Your People
11 |
Help your team members excel both professionally and personally
Video: http://youtu.be/OEtgkWV1oSM
Establish a community of learning and engagement: T.Life
Put “career first, company” second: TELUS International University (TIU)
Create future leaders: TXU Energy Intern Program graduates
Lessons learned:
5. Deliver on Your Customer Experience Commitment
12 |
“Meaningful” CSAT measurement takes time to get it right:
Evolves as your products change Evolves as your customers change Evolves as your competitors change
Today:
- Voice of the Customer (VOC)- Net Promoter Model - CSAT outbound calls- 300 to 500 sample calls/month
Evolution of Measurement at TXU Energy:
Post Call Survey: - Customer Effort- Customer Satisfaction- Agent Ownership- 40K calls per month
Lessons learned:
6. Build a “Caring” Culture
Brands need to stand for something bigger – have meaning A shared commitment to giving back enables better CSAT
26 TXU Energy team members + 150 TELUS International team members Built an entire classroom in one day
TELUS (and TXU Energy) Day of GivingTXU Energy in Action
Video: http://youtu.be/8abM7fO139A
Lessons learned:
7. Invest in Recognition and Fun!
14 |
Themed rooms provide a cultural reference to client geo location
Company branded items show agents they are an extension of the team (the TXU Energy shoe!)
Team building events to get to know the global team – climbing a volcano!
Recognition programs keep agents engaged
Lessons learned:
Results from a True Partnership
15 |
Sales Performance #1 partner in Sales for more than 3 consecutive
years Lowest historical attrition – below 20% annualized The partner to beat for conversion and customer
retention rates
Customer Satisfaction Took ownership to create an agent level dashboard
for Post Call Survey. Which was later adopted by TXUE for enterprise wide reporting.
Back Office Continuous improvements and efficiencies =
reduced FTEs, but more TXU Energy lines of business
A shared counterintuitive commitment to “use less of what we sell.”
Results:
Results from Transforming the Customer Experience
16 |
2008 2009 2010 2011 2012 2013 2014
BPO Transformation Stabilization Optimization Customization
CRM Platform Upgrade Reconfiguration Initiative
TENETS
Self Service
Innovation
Best In Class
Low Effort CE
MethodologyFast
Cheap
QualityGood Customer Experience (CE)
Cost Conscious
Improving QualityImproving CEBest In Class
Calls (mm)
PERFORMANCE BASELINE
Future years represented as
variance to BASELINE
(20%) (33%) (50%) (53%)
Satisfaction + 1% + 3% + 6% + 7%
FCR + 8% + 12% + 13% + 15%
Web (mm) + 0.9 + 1.4 + 1.8 + 1.8
IVR Completion + 15% + 22% + 23% + 23%
Regulatory Complaints (38%) (69%) (82%) (88%)
Contact Center Reconfiguration strategy represents a phased evolution of the Customer Experience by engaging with high quality Partners aligned with our brand expectations, a
better experience for our customers and improved operating metrics.
Results:
Thank you! Questions?
Learn more:
Shane McDonald | TXU EnergySr. Manager, Credit [email protected]://txu.com
Jay Metcalf | TXU EnergySr. Manager, Vendor [email protected]://txu.com
Scott Weeth | TELUS International [email protected]://telusinternational.com