Twitter Workshop for WGBH
-
Upload
tory-starr -
Category
Social Media
-
view
401 -
download
0
description
Transcript of Twitter Workshop for WGBH
Social Media IQ Series:WGBH Employee Twitter Workshop
Twitter 101
• 3-3:15 What is Twitter?• 3:15 – 3:30 The Anatomy of a Tweet• 3:30-3:45 Ways to Use Twitter• 3:45 – 4pm Workshop: Setting
up your account
What is Twitter?
140• Microblogging service
• Sends text messages limited to 140 characters
• Registered users can read and post tweets• Unregistered users can only read tweets
• Twitter launched in 2006
• There are 645 million active registered Twitter users
• 135,000 new Twitter users sign up every day
• An average of 58 million tweets are sent a day
2006
135K58 M
Twitter Lingo
To Tweet
Tweeting …Not twittering.Tweeter
… Not Twitterer.
The Anatomy of a Tweet
The Tweet
UsernameText
Profile photoLink
= 112 characters
Handle
Actions
Date sent
Actions
@ Mentions and replies
Retweet
Favorite
Direct message
RT★DM
Actions
RTModified tweet
Retweet
MTHT
CCVIA
Hat tip
Navigating Twitter: Desktop
Timeline
Mentions & Interactions
Search and trends
My tweetsSearch
Direct messages
Settings
Compose
Navigating Twitter: Mobile
Timeline
Mentions & Interactions
Search
Direct messages
Compose
Tim
elin
eDesktop
Mobile
Co
nn
ect
Co
nn
ect
Dis
cove
ry
Me
DesktopMobile
The Hashtag #
• A brief search term, used with a # at the beginning of a word• Using a hashtag, you can search Twitter to find all the tweets using that hashtag• Makes conversations possible• Hashtags function as keywords to highlight discussions• Hashtags unify a group of related threads or tweets because they are searchable• A hashtag that catches on and becomes widely used can amplify issues and
broadcast views very quickly
Find an Existing Hashtag #• Twitter.com• Hashtags.org• What the trend• Hashtagify.me• Twubs• Tagalus• Trendsmap
Create Your Own Hashtag
#FRONTLINEPBS
#
#ANTIQUESROADSHOW
#NOWTHATCHERSDEAD
#SUSANALBUMPARTY
Ways to Use Twitter
1) Build your personal brand 2) Share your passions and hobbies
3) Find and follow news 4) Use as a second screen
What Do I Tweet?
• Your passions and hobbies
• Interact
• Takeaways from professional learning
• Interesting links
• Pictures
• Ask questions
Workshop: Set Up Your Account
Workshop: Sign up
Workshop: The Profile
Background Profile picture
Bio
URL
Location
Workshop: Settings
Workshop: Follow
Twitter 102
• 4-4:15 Social listening on Twitter• 4:15 – 4:30 Twitter best practices
• 4:30-4:45 Useful tools• 4:45 – 5pm Open workshop
Social Listening: Why Listen?
Social Listening: Why Listen?
Twitter Lists
• Group of Twitter accounts
• Way to organize Twitter
• Follow is not necessary
• Public or private
Using Twitter Lists
Subscribing to Lists
• http://list.ly/
• Your Followers
• Site:twitter.com/*/YOUR TAG
Follow the WGBH Twitter List
twitter.com/torystarr3/wgbh-programs/
Creating Your Own List
Search Skills
Search by hashtag
Search for users, photos, videos, or news
Advanced search
Search for a user
Search by keyword
Advanced Search Skills
Twitter chats
Mondays at 8pm EST: #journchat
Sundays at 8pm EST: #blogchat
Wednesdays at 8pm EST: #wjchat
Twitter Themes
#FF Follow Friday
#MM Music Monday#WW Wisdom Wednesdays#TBT Throwback Thursdays
Best practices
1) The 80/20 rule
3) Keep it short
2) Be visual
4) Interact
5) Be simple
Twitter Faux Pas
Auto tweets
Starting with an “@” sign
Hashtag Faux Pas
Over hashtagging
Saying “hashtag”
Unrelated hashtags
Too-long hashtags
Tools
Open Workshop