Twitter School for WGBH Education and Children's Media
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Twitter School Children’s Media and WGBH Education
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Syllabus: What is Twitter? Why does Twitter matter? Should my show be on Twitter? Should *I* be on Twitter? Tips for maximizing engagement with your TV audience.
Transcript of Twitter School for WGBH Education and Children's Media
Twitter SchoolChildren’s Media and WGBH Education
Syllabus
• What is Twitter?• Why does Twitter matter?
• Should my show be on Twitter?• Should I be on Twitter?
• Tips for maximizing engagement with your TV audience
Twitter Comfort Level
What is Twitter?
I’ve set up my account but I’ve never tweeted. My avatar is an egg.
I tweet, and find it really valuable. I want to learn more!
Level 2
Level 1
Level 3
Twitter Lingo
To Tweet
Tweeting …Not twittering.Tweeter
… Not Twitterer.
What is Twitter?
What is Twitter?
• Sends text messages limited to 140 characters
• Registered users can read & post tweets• Unregistered users can only read tweets
• Twitter launched in 2006
• There are 645 million active registered Twitter users
• 135,000 new Twitter users sign up every day
• An average of 58 million tweets are sent a day
Twitter Demographics
Why does Twitter matter?
The rise of social TV
The Rise of Social TV
TV viewers are actively engaged in talking about television on social media
25 MILLION
66%have started to watch a TV show because of social media
The Rise of Social TV
The Rise of Social TV
Why does Twitter matter?
Twitter as THE second screen platform
Why does Twitter matter?
of users active on Twitter during peak TV time (9–11 p.m. EST) tweet about TV.85%
36 MILLIONIn 2013, 36 million people sent 990 million tweets about TV
1 million Americans turn to Twitter to discuss TV on an average night
1 MILLION
Why does Twitter matter?
Why does Twitter matter?
Twitter Engagement Megaphone
Tweet
Followers RTs
RTs
Embeds
RTs
Total engagement
Potential reach
Clicks to website
Followers added
Should I be on Twitter?
Should I be on Twitter?
YES DEPENDS
Should my show be on Twitter?
Why should my show be on Twitter?1) To monitor brand presence
Why should my show be on Twitter?2) to promote my show
Why should my show be on Twitter?2) to crowdsource ideas
Why should my show be on Twitter?4) to reach new audiences
Should I be on Twitter?
Using Twitter as a Producer
1) Build your brand
2) Share your passions and hobbies
3) Find and follow news
4) Use as a second screen
5) Become an ambassador of WGBH content
6) Listen to your colleagues and competitors
What Do I Tweet?
• Your passions and hobbies
• Interact
• Takeaways from professional learning
• Interesting links
• Pictures
• Ask questions
What makes a good tweet?
1) The 80/20 rule
3) Keep it short
2) Be visual
4) Interact
5) Be simple
“Do I have to tweet?”
No!
44% of people on Twitter have never sent a tweet.
Twitter Lists
• Group of Twitter accounts• Way to organize Twitter• Follow is not necessary
• Public or private
Following Lists
Listen
Tips for maximizing engagement with your
TV audience
I. Make social sharing easy for your producers and your talent
II. Anticipate social storylines
III. Identify high impact conversations
IV. Find your fans
Mary Meeker: “Fans trump audiences.”
